How to deal with a failing DMARC email authentication protocol?
Summary
What email marketers say6Marketer opinions
Marketer from Email Geeks shares to sign up for a reporting tool to collect reports and properly authenticate and align failing sources, suggesting compliance services for those unfamiliar.
Email marketer from Postmark shares that resolving DMARC issues often requires a multi-step approach, starting with auditing your email sending practices and identifying all legitimate sources of email. Implementing SPF and DKIM correctly, and then monitoring DMARC reports, allows you to progressively tighten your DMARC policy to protect your domain from spoofing and phishing attacks.
Email marketer from EasyDMARC responds that troubleshooting DMARC failures involves checking your SPF and DKIM records for accuracy and ensuring they are properly aligned. Using a DMARC monitoring tool can help you identify the sources of failing emails and track your progress as you make adjustments to your authentication setup.
Email marketer from SparkPost explains that a common cause of DMARC failures is SPF alignment issues. SPF alignment requires that the domain in the 'Return-Path' (or 'Mail From') matches the domain used in the 'From' header. If they don't match, DMARC will fail unless DKIM passes and is aligned.
Email marketer from Valimail explains that DMARC failure reports provide valuable insights into authentication issues. By analyzing these reports, you can pinpoint the exact reasons for the failures, such as SPF alignment problems or DKIM signature verification failures. This information enables you to take targeted actions to improve authentication and prevent unauthorized use of your domain.
Email marketer from Mailjet shares that DMARC is crucial for improving email deliverability by ensuring that only authorized senders can use your domain. Configuring DMARC properly and monitoring its reports can help prevent spoofing and phishing attacks, ultimately improving your sender reputation and email engagement rates.
What the experts say4Expert opinions
Expert from Spam Resource explains that when encountering DMARC failures, it's essential to start by understanding the DMARC reports. These reports highlight which email sources are failing authentication and why. Common causes include misconfigured SPF records, DKIM signature issues, or unauthorized sending sources. It is important to validate SPF records using tools and ensure proper DKIM key setup. Filtering IPs is also important.
Expert from Email Geeks explains publishing DMARC with p=none will not affect deliverability. Suggests going down the path of making that p=reject after using DMARC reporting to make sure all the mail you send is authenticated with SPF or DKIM, especially if you want to deploy BIMI.
Expert from Word to the Wise explains that successfully implementing DMARC involves carefully monitoring aggregate reports to ensure legitimate mail is authenticating properly before transitioning to a stricter policy (p=quarantine or p=reject). A common issue is internal systems or third-party vendors not being properly configured with SPF or DKIM, causing failures. Engaging with a DMARC service provider can aid in analyzing the reports and making necessary adjustments to authentication configurations.
Expert from Email Geeks shares that the fail means your mail isn’t authenticated as _you_, but as your ESP, meaning your authentication isn’t aligned, which may be a problem, especially for bulk senders, as it violates Yahoo and Google’s requirements. Suggests sending a mail to aboutmy.email to gain more concrete advice.
What the documentation says4Technical articles
Documentation from Google Workspace Admin Help explains that to fix DMARC failures, first identify the source of the email stream that is failing DMARC. Investigate the authentication method that the sending server is using and then update the sending server's authentication settings to properly authenticate email with SPF or DKIM.
Documentation from DMARC.org shares that when DMARC fails, it indicates that an email is not properly authenticated. Implementing DMARC reporting helps identify the sources of these failures, allowing you to adjust your SPF and DKIM records or investigate potential spoofing attempts. DMARC policies (p=quarantine or p=reject) dictate how recipient mail servers should handle these failed messages.
Documentation from RFC explains that DMARC allows domain owners to specify how email receivers should handle messages that fail authentication checks (SPF and DKIM). By setting a DMARC policy, domain owners can instruct receivers to reject, quarantine, or deliver these messages normally while still providing reports on authentication results.
Documentation from Microsoft explains that to address DMARC failures in Microsoft 365, review the mail flow and identify any services that are sending emails on behalf of your domain. Configure these services to properly authenticate emails using SPF or DKIM, and then monitor DMARC reports to ensure compliance and improve deliverability.