How to add users to Yahoo Sender Hub and what visibility does it offer compared to Google Postmaster Tools?
Summary
What email marketers say9Marketer opinions
Email marketer from StackExchange suggests creating a dedicated Yahoo account specifically for Sender Hub access and sharing the credentials securely among team members. Emphasizes the importance of strong password management.
Marketer from Email Geeks confirms that Yahoo Sender Hub does not have the same visibility as GPM and refers to the blog post for details.
Email marketer from EmailGeeks Forum shares their experience that Google Postmaster Tools offers a more comprehensive view of deliverability issues, including detailed spam complaint breakdowns and domain reputation metrics, which are not as readily available in the Yahoo Sender Hub.
Email marketer from Email Marketing Forum responds that Yahoo Sender Hub's visibility is more limited compared to Google Postmaster Tools. It primarily focuses on authentication, feedback loops, and basic reputation monitoring, lacking the detailed deliverability and spam rate insights found in Google's tool.
Email Marketer from TechTarget shares that if you are only focusing on the core feedback loop, Yahoo provides enough functionality, but Google Postmaster Tools is still better.
Email marketer from Reddit shares that currently, the Yahoo Sender Hub is limited to single-user access per account and multiple team members can't be directly added. Suggests using a shared inbox solution or distribution list as a workaround.
Email marketer from Quora states that Google Postmaster Tools is more robust and offers better insights. Yahoo Sender Hub provides basic metrics, but lacks the depth needed for advanced deliverability troubleshooting.
Email Marketer from Digital Agency Forum suggests that you create a central inbox for the team using Yahoo Sender Hub and control permissions that way.
Marketer from Email Geeks answers that there isn't a way to add users in the Yahoo Sender Hub and recommends using a shared team alias/ID.
What the experts say2Expert opinions
Expert from Spam Resource explains that the Yahoo Sender Hub, at its current stage, is more of a basic tool compared to Google Postmaster Tools and does not inherently support multi-user access in the way larger organizations might require.
Expert from Word to the Wise responds that the Yahoo Sender Hub focuses mainly on authentication settings and feedback loops for abuse reporting, lacking the in-depth deliverability metrics (like spam filter rates and detailed delivery errors) found in Google Postmaster Tools.
What the documentation says4Technical articles
Documentation from Yahoo Help Center explains that as of January 2024, Yahoo Sender Hub does not offer multi-user account functionality. They recommend using a shared team alias or email ID for team access.
Documentation from Google Help Center explains that Google Postmaster Tools offers multi-user account functionality through Google Groups. This allows for centralised user access control via Google's standard Identity and Access Management (IAM) mechanisms.
Documentation from ietf.org says that it isn't possible to share authentication to multiple users.
Documentation from Yahoo Postmaster Blog outlines that Sender Hub provides data on authentication compliance (DKIM, SPF, DMARC), spam complaints via feedback loops, and IP reputation. It explicitly states it does not provide the same level of granular delivery data as Google Postmaster Tools regarding inbox placement rates.