How long does it take for domain to be compliant in Google Postmaster after reducing spam rates?
Summary
What email marketers say9Marketer opinions
Email marketer from SendGrid notes that improving sender reputation is a marathon, not a sprint. It can take several weeks of consistent, positive engagement to see noticeable changes in Postmaster Tools.
Email marketer from Reddit mentions that it can take anywhere from 2-8 weeks to see improvements reflected in Google Postmaster Tools after actively reducing spam rates and improving email practices.
Email marketer from DigitalGaurav Blog advises that recovering domain reputation can take weeks or even months, depending on the severity of the initial issues and the consistency of improvement efforts.
Email marketer from EmailGeeks Forum shares that Google Postmaster Tools data isn't real-time and can take a few days to update after spam rates have decreased.
Email marketer from StackOverflow says it may take several weeks for Google to fully process data changes via their feedback loops and update your domain's reputation.
Marketer from Email Geeks suggests checking for subdomains used by other teams that might be negatively impacting the overall reputation.
Marketer from Email Geeks agrees with Brian Kerr, noting Google reviews data over a two-week period. If the compliance status hasn’t changed in 30 days, there is likely another use of the root domain driving complaints.
Email marketer from Mailjet states that improving deliverability and sender reputation requires consistent effort and can take several weeks to show significant improvements in Google Postmaster Tools.
Email marketer from EmailOnAcid describes how you need to continiously monitor email deliverability because recovering your reputation can take weeks or even months if things go south.
What the experts say5Expert opinions
Expert from Spam Resource notes that improving a sender's reputation takes time and depends on volume and user engagement. It's not just about fixing technical issues; it involves building a positive track record with recipients.
Expert from Email Geeks explains that the user likely needs to wait for the high spam rates to fall out of the equation, suggesting it can take 2-4 weeks for data to reflect changes.
Expert from Email Geeks asks if there might be other compliance issues. She also asks if mail has been sent to aboutmy.email to confirm compliance.
Expert from Word to the Wise explains that after changing IPs, Gmail delivery issues and new sender reputation can last for a while, even after fixing problems. Gmail's algorithms need time to relearn your sending patterns, and consistency is key.
Expert from Email Geeks confirms that given inroads have been made, it will take time for the changes to be reflected in the data.
What the documentation says3Technical articles
Documentation from SparkPost explains that the time it takes to build a good reputation depends on sending volume and frequency. They advise gradually increasing volume and monitoring metrics closely.
Documentation from Microsoft explains that building a positive sender reputation is a gradual process. Consistent sending habits and good email practices are crucial, but it does not explicitly give timeframes.
Documentation from Google Help explains that data in Postmaster Tools is subject to latency. Data is typically delayed by 1-2 days, so recent changes may not be immediately reflected.