How do Spamcop blocks during an email IP warmup affect domain reputation and deliverability?
Summary
What email marketers say7Marketer opinions
Email marketer from Litmus highlights the importance of protecting your IP reputation. While they do not specifically mention Spamcop, a negative IP reputation will affect domain reputation. Protecting the IP by sending engaging content and warming up the IP properly is the key to protecting deliverability.
Email marketer from GlockApps states that being listed on blacklists like Spamcop can significantly impact deliverability during IP warm-up. It's important to proactively monitor your IP and domain reputation, and take steps to get delisted quickly if you appear on any blacklists.
Email marketer from SparkPost recommends diligently monitoring bounce rates and blocklist status during IP warm-up. Sudden spikes in bounces or Spamcop listings should be investigated immediately, as they may indicate deliverability problems.
Email marketer from SendPulse explains that while single Spamcop listings might not severely damage domain reputation, consistent issues leading to Spamcop blocks indicate deeper problems. Addressing these issues, such as spam complaints and poor list hygiene, are essential to protecting sender reputation and deliverability.
Email marketer from Mailjet shares that during IP warm-up, blocks from services like Spamcop can disrupt the process. Sudden spikes in bounce rates due to Spamcop listings signal potential sending issues, and it's important to address the underlying causes to avoid long-term deliverability problems.
Email marketer from emailonacid mentions that being on a shared IP puts a marketer at the whim of the reputation of the other email senders. If another sender causes the shared IP to be blacklisted, such as on Spamcop, then the deliverability will suffer for all senders on that shared IP.
Email marketer from Reddit shares that if using a shared IP, Spamcop listings are common and not directly indicative of your sending practices. However, marketers need to ensure that they are running a clean list and not engaging in activities that would flag their sends as spam, and to politely ask the ESP to move them to a different IP.
What the experts say8Expert opinions
Expert from Email Geeks recommends checking any hard bounces that were Spamcop related, just for peace of mind.
Expert from Email Geeks shares that the ESP has access to rejection messages and their reporting knows there’s a problem. What they do about it - and how much they care about low relevance blacklists on shared pools of small customers - will vary.
Expert from Spam Resource explains that if you're on a shared IP and get blocked by Spamcop, it's usually because someone else on the same IP is sending spam. While it may not directly reflect on your sending practices, it can still affect your deliverability until the issue is resolved by the provider.
Expert from Email Geeks advises checking that if any recipients were suppressed due to Spamcop rejections that they get unsuppressed when Brevo has dealt with the listing.
Expert from Email Geeks says that assuming someone else's bad behavior caused the Spamcop listing, it shouldn’t have any effect on the domain reputation. Warmup is for spam filters and mailbox providers who pay attention to - and make decisions based on - the email flows they see. Spamcop is for providers who don’t.
Expert from Email Geeks explains that being blocked by Spamcop won’t affect the IP warmup process.
Expert from Email Geeks explains that Spamcop doesn’t send complaints to ESPs, except in rare cases. And if they do it’s … hard to action and generally only about the ip (and they changed reporting a while back to make it less useful).
Expert from Word to the Wise explains that proactively monitoring blacklists, including Spamcop, is essential during IP warm-up. If listed, investigate the cause and work with the provider to resolve the issue promptly to minimize any negative impact on deliverability and domain reputation.
What the documentation says4Technical articles
Documentation from Spamcop highlights its importance as a tool that reports spam emails. This tool is used by ISPs and other organizations. Therefore, it's listing has a strong impact on deliverability, but its main focus is IPs and not domains.
Documentation from Spamhaus.org explains that Spamcop listings can negatively impact deliverability by causing email rejections or placement in the spam folder. While not directly affecting domain reputation, frequent Spamcop listings due to IP issues can indirectly harm the sender's overall reputation over time.
Documentation from Google Postmaster Tools states that high spam rates, which can be caused by blocks from services such as Spamcop, can have a detrimental impact on your domain's reputation and your ability to deliver mail to Gmail users. It is recommended to maintain a low spam rate to ensure proper deliverability.
Documentation from Microsoft SNDS explains that Microsoft uses data from various sources, including spam traps and blacklists, to evaluate IP reputation. Spamcop is one of the services that could contribute to a negative IP reputation, impacting deliverability to Outlook and Hotmail users.