How do I handle clients concerned about emails landing in Gmail promotions tab?

Marketer from Email Geeks emphasizes that the promotions tab is a secondary inbox, not a secondary spam folder.

Email marketer from Neil Patel explains that landing in the promotions tab isn't necessarily bad. He suggests focusing on creating high-quality content that resonates with the audience, regardless of tab placement, and optimizing subject lines to increase open rates.

Email marketer from Litmus suggests proactively managing client expectations by providing data on industry benchmarks for inbox placement and open rates. He shares the importance of transparency and educating clients that landing in promotions is not a sign of failure.

Marketer from Email Geeks shares that the promotions tab is still in the inbox, and desktop clients without Google's UI don't have a promotions tab. He recommends focusing on conversions rather than tab placement.

Email marketer from Mailchimp recommends segmenting your audience to send more relevant and targeted emails. This increases engagement and signals to Gmail that your emails are valuable, improving inbox placement overall, even if some end up in the promotions tab.

Email marketer from Reddit shares that some of their most profitable campaigns perform better in the promotions tab. They focus on attention-grabbing subject lines and special offers to convert users that are in 'shopping mode'.

Marketer from Email Geeks shares wariness of strategies for gaming the Gmail tabs system, and questions if the email is promotional in nature.

Email marketer from EmailGeek Forums, shares that the best way to avoid the promotions tab is to focus on high-quality content that is relevant and valuable to the subscriber. He shares that promotional content should be minimised or saved for later emails. Also to ensure recipients have actively subscribed.

Email marketer from StackOverflow explains that the best way to ensure your emails aren't sent to the promotions tab is to ensure that the users find the email engaging enough to move them to the users Primary tab. Also to ensure that the From and Reply-To are properly configured, with the same domain.

Email marketer from HubSpot advises educating clients about how Gmail's tabs work and why they exist. Focus on demonstrating the value of email campaigns through tracking conversions and ROI, regardless of whether emails land in the primary or promotions tab.

Email marketer from Quora shares that you should include instructions in your welcome email on how to move the email to the user's Primary tab, and also mark it as important. This sends Gmail a positive engagement signal, improving deliverability.

Email marketer from StackExchange shares that email content is an important factor. If you use too much promotional type language the email will be sent to the promotions tab. Things such as 'Discount', 'Sale', 'Free' are all keywords that would trigger it.

Expert from Word to the Wise explains that education is key. Clients often misunderstand the Promotions tab, so explaining that it's not spam, but a filtered inbox, is crucial. Sharing data showing that engagement and conversions are still possible from the Promotions tab can alleviate concerns.

Expert from Spamresource shares the key to handling promotions tab issues is focusing on overall sender reputation and email authentication. Clients should understand that a healthy sending reputation will improve deliverability across all inboxes, including the primary tab, but avoiding the promotions tab entirely is not always achievable or detrimental.

Expert from Email Geeks shares that while opens might be 10-15% lower in the promotions tab, her clients have found little correlation between revenue and open rates.

Documentation from Google Support outlines best practices for sending emails that avoid spam filters. These include authenticating your email (SPF, DKIM, DMARC), maintaining a clean sending list, and avoiding spam trigger words in your email content and subject lines.

Documentation from RFC shares technical details on setting up SPF records to help with email authentication.

Documentation from DMARC.org provides guidelines and resources for implementing DMARC, which helps protect your domain from email spoofing and phishing attacks, ultimately improving deliverability and inbox placement.

Documentation from Microsoft Support, shares that the best way to avoid the Junk Email Filter, is to follow the best practices for sending emails. They share information on things such as reputation, content, avoiding spam traps and also complying with the CAN-SPAM Act.

Documentation from SparkPost shares that you should authenticate your sending domain and use a dedicated IP address. Set up SPF, DKIM, and DMARC records for your domain to verify your identity and improve your sender reputation.

Documentation from Validity (formerly ReturnPath) shares that a poor sender reputation can lead to emails being filtered into the promotions tab or spam folder. Monitor your sender reputation and address any issues promptly to improve deliverability.