How can staggering email sends improve sender reputation and avoid throttling?
Summary
What email marketers say12Marketer opinions
Email marketer from Email Geeks suggests staggering sends to avoid overwhelming sensitive ISPs, potentially preventing throttling or bouncing.
Email marketer from Postmark shares the benefits of using a well-planned scheduling strategy to prevent being marked as spam. By staggering your sends you maintain a steady rate.
Email marketer from Email Geeks shares an experience where a client's monthly newsletter caused SNDS to turn yellow due to the IP going cold and being unable to handle the volume.
Email marketer from MailerLite highlights the importance of warming up a new IP address by gradually increasing sending volume. This helps establish a positive sender reputation by staggering send schedules.
Email marketer from Mailjet explains that staggering email sends, or using a 'ramp-up' strategy, helps build a positive sending reputation with ISPs by gradually increasing volume, which avoids triggering spam filters and improves deliverability.
Email marketer from GMass suggests staggering your email sends to avoid being flagged by email providers as a spammer. By spreading out your email sends, you're less likely to hit sending limits and risk being throttled or blocked.
Email marketer from HubSpot shares that increasing email volume slowly allows ISPs to learn that you are a legitimate sender, thus improving deliverability. Consistent volume through staggering sends is important.
Email marketer from Email on Acid explains that staggering email sends over time shows consistent engagement which boosts your sending reputation and avoids triggering throttling mechanisms.
Email marketer from Reddit explains the importance of a proper email warm-up strategy, including staggered sends, to build a strong sender reputation. This helps avoid being flagged as spam by ISPs.
Email marketer from ActiveCampaign emphasizes the importance of consistent sending volume. Staggering email sends ensures a steady stream of engagement, which helps maintain a positive sender reputation over time.
Email marketer from Email Geeks explains that recipients' engagement determines reputation, irrespective of the type or categorization of the mail sent.
Email marketer from SendGrid shares the importance of gradually warming up new IP addresses. Staggering sends and slowly increasing volume helps establish a positive sender reputation with ISPs, leading to improved deliverability.
What the experts say6Expert opinions
Expert from Email Geeks shares a case where a client modified their monthly send schedule to resolve reputation issues with Microsoft by splitting it into multiple sends.
Expert from Email Geeks suspects that the 25% of emails in 'email jail' are actually O365 hosted domains due to matching symptoms.
Expert from SpamResource highlights the importance of a gradual ramp-up when starting with a new IP or significantly increasing sending volume. This involves slowly increasing the number of emails sent each day to establish a positive sending reputation and avoid being flagged as spam. Staggering sends contributes to this gradual increase.
Expert from Email Geeks suggests staggering email sends over a longer period to demonstrate consistent engagement and IP activity.
Expert from SpamResource explains that senders should monitor their sending reputation. Staggering campaigns aids in not overwhelming servers and hitting spam traps, allowing for improved reputation and deliverability.
Expert from Word to the Wise highlights segmenting your list and sending emails to engaged subscribers first, as a way to improve sender reputation and avoid throttling. This is because engagement is monitored and rewarded so starting slow and staggering out the emails shows an increase over time, rather than just a huge burst of emails.
What the documentation says4Technical articles
Documentation from SparkPost details the importance of respecting the sending limits established by ISPs. Sending emails in large bursts may trigger rate limits, but scheduling sends helps keep the delivery consistent.
Documentation from Google explains that Gmail uses sending limits to protect their systems and prevent abuse. Staggering sends and staying within these limits can prevent throttling and ensure that emails are delivered.
Documentation from Microsoft explains that consistent and gradually increasing email volume builds a positive sender reputation, which helps avoid being marked as spam and improves deliverability to Outlook and other Microsoft-hosted domains.
Documentation from RFC details SMTP protocol implementation, including rate limiting to prevent abuse. Sending emails in a staggered manner is preferable to avoid being blacklisted.