How can I determine Gmail spam folder placement rate?

Email marketer from Email Geeks shares that domain and IP reputation data is meaningless from his point of view, so he ignores it and focuses on spam rate.

Email marketer from GMass Blog shares that you can use tools like GlockApps to run deliverability tests and seed list testing by sending your campaigns through them. You’ll then receive a report of how many emails went to the inbox vs. spam folder for various mailbox providers.

Email marketer from Senderok Blog shares that while you cannot know the exact spam folder placement rate, services like MailMonitor and 250ok (now Validity) help to analyze your deliverability. They perform seed testing and provide detailed reports on inbox placement across different providers.

Email marketer from Reddit answers that Google Postmaster Tools helps, but doesn't directly give a spam score. Use it to check your domain/IP reputation, spam rate, feedback loop, and authentication. Also test with a seed list to see how you're doing.

Email marketer from Email Geeks confirms that the spam rates in GPT (v1 and v2) are user reported spam rate and that the Inbox Placement Rate (IPR) for Gmail is unknown.

Email marketer from Email Geeks shares that there are no tools that she would consider accurate. You have to make assumptions based on the other available data like deliveries, bounces, delays, opens, clicks, complaints, etc.

Email marketer from EmailGeek Community Forum responds that there is no direct metric in Google Postmaster Tools that shows the spam rate, but you can use seed testing with services like GlockApps or MailMonitor, review user complaint rates, and monitor authentication health to infer spam placement rates.

Email marketer from Email On Acid shares that consistent IP address activity, relevant content, list cleaning, and ensuring you are not on any blacklists are essential for avoiding the spam folder. User engagement signals are also important so consider using double opt-in, segmenting your list, and improving your subject lines.

Email marketer from GlockApps Blog states that using a deliverability testing tool provides the most accurate way to measure inbox placement. These tools send test emails to a wide range of email addresses and report where they land (inbox, spam, or missing). They also provide insights into potential issues affecting deliverability.

Email marketer from Email Geeks responds that Google doesn't explicitly tell you how much mail is going to the spam folder or inbox.

Email marketer from Neil Patel's Blog shares that improving sender reputation, authenticating emails (SPF, DKIM, DMARC), maintaining consistent sending volumes, and segmenting your email list are crucial steps. High engagement rates (opens, clicks) also positively impact deliverability, reducing the likelihood of ending up in the spam folder. He also suggests using a tool to test email placement.

Email marketer from Mailjet explains that inbox placement tests are useful for assessing deliverability. By sending test emails to seed lists of real email addresses across different providers (Gmail, Yahoo, etc.) and monitoring where they land, you can gauge your spam folder placement rate. Mailjet offers this as part of their service.

Email marketer from Email Geeks explains that in GPT v1, the spam rate is under the 'Spam Rate' section, and in GPT v2, it's under the 'Spam' section.

Expert from SpamResource explains that while a precise spam folder placement rate is difficult to obtain, monitoring seed list results and feedback loops (FBLs) helps gauge deliverability. Seed lists show where test emails land, while FBLs provide data on user-reported spam complaints, offering insights into potential issues.

Expert from Word to the Wise shares that understanding how different ISPs filter spam and implementing feedback loops are essential. By analyzing the feedback received from ISPs, senders can identify and address issues that lead to spam complaints, ultimately improving inbox placement.

Documentation from DMARC.org explains DMARC (Domain-based Message Authentication, Reporting & Conformance) helps prevent email spoofing. Implementing a DMARC policy can improve email deliverability by telling receiving mail servers what to do with messages that fail SPF and DKIM checks, reducing the likelihood of spam folder placement.

Documentation from RFC-Editor explains DKIM provides a method for verifying the domain name associated with a message through cryptographic authentication. This can improve email deliverability and reduce spam folder placement by confirming the sender's authenticity.

Documentation from Google Postmaster Tools Help explains that Postmaster Tools provides insights into your email performance, including spam reports, but doesn't directly show inbox placement rate. You can infer deliverability issues by monitoring spam complaints, authentication (SPF, DKIM, DMARC), and reputation metrics.

Documentation from SparkPost explains that seed lists are collections of email addresses used to test inbox placement. Sending test emails to these lists and tracking where they land (inbox vs. spam folder) provides insights into deliverability rates across various email providers.