Does sending emails from multiple systems affect deliverability?
Summary
What email marketers say11Marketer opinions
Email marketer from Neil Patel Digital explains that sender reputation is key. Sending from multiple systems can dilute your reputation if not managed carefully. It's important to ensure each system is properly authenticated and follows best practices.
Email marketer from GMass explains that multiple sending domains or systems can fragment your sender reputation. They recommend consolidating systems where possible or ensuring consistent authentication and sending practices across all platforms.
Email marketer from Litmus emphasizes that managing sender reputation across multiple systems is crucial. They advise consistently monitoring deliverability metrics and ensuring each system aligns with best practices to maintain a positive reputation.
Email marketer from Sendinblue highlights that sending from various systems impacts IP reputation. Each system needs to be configured correctly with SPF, DKIM, and DMARC to ensure deliverability. Inconsistent configurations can lead to deliverability problems.
Email marketer from Email Geeks shares there's nothing inherently bad about having emails coming from different systems as long as they are properly authenticated.
Email marketer from Stack Overflow shares that SPF records are essential. Using multiple sending systems requires updating the SPF record to include all sending servers, and failing to do so can cause deliverability issues.
Email marketer from EmailOctopus Blog shares that using multiple ESPs can complicate deliverability. Maintaining consistent sending practices and authentication across all platforms is crucial to avoid deliverability issues.
Email marketer from Email Geeks shares if emails are coming from multiple systems and subscribers have to unsubscribe multiple times, there could be a spike in spam complaints, which would impact deliverability.
Email marketer from HubSpot explains that consistent sender information helps with deliverability. Multiple systems can confuse recipients if the sender identity changes.
Email marketer from Reddit shares that using multiple marketing tools can lead to deliverability issues, especially if they're not properly configured with your domain. Authentication is key, and it's important to monitor your sender reputation.
Email marketer from Mailjet explains that dedicated IPs can help you maintain sender reputation when using multiple systems. Ensures that each system has its own established identity.
What the experts say5Expert opinions
Expert from Spam Resource explains that, if you're going to send high volumes of email from multiple systems, it's advantageous to have dedicated IPs for each system, because that gives you more control over your sender reputation. This allows you to isolate deliverability issues more effectively.
Expert from Email Geeks explains it’s not uncommon to have multiple systems sending emails and it can be done without harm as long as everything is authenticated properly, the delineation is clear, and the unsubscribe is honored.
Expert from Word to the Wise explains that you need to consider your sending IP’s reputation when using multiple systems. Monitoring each system independently is important because issues in one won’t necessarily affect the others right away. The article details different ways to handle multiple IPs or ESPs.
Expert from Email Geeks explains that more systems mean more opportunities for mistakes, but they’re not specifically a negative.
Expert from Email Geeks shares that if you keep sending mail to someone who has unsubscribed, then you’re going to fall foul of spam filters, your ESPs terms of service and the legal system.
What the documentation says5Technical articles
Documentation from DMARC.org explains that DMARC policy implementation helps ensure that only legitimate emails are accepted, regardless of sending source. Important when using different systems.
Documentation from Microsoft Learn explains that proper email authentication is critical for deliverability. They note that multiple sending sources can complicate authentication and potentially lead to deliverability issues if not managed correctly. It's important to monitor your sender reputation across all systems.
Documentation from Mailchimp explains the importance of setting up email authentication. Sending from multiple systems can impact deliverability if authentication protocols are not correctly configured for each system.
Documentation from Google Workspace Admin Help emphasizes the importance of email authentication (SPF, DKIM, DMARC) for deliverability. If using multiple systems, ensure each one is properly authenticated and configured to avoid being flagged as spam.
Documentation from RFC explains that SPF records must include all authorized sending sources. Using multiple systems requires careful management of your SPF records to ensure all sending IPs are included. Failure to do so can lead to deliverability issues.