Does scroll depth or read length affect email deliverability?

Email marketer from HubSpot Blog shares that improving email deliverability involves several key strategies, including building a clean email list, authenticating your domain with SPF, DKIM, and DMARC, segmenting your audience, and monitoring engagement metrics. They emphasize the importance of consistently delivering valuable content that resonates with your subscribers.

Email marketer from Litmus shares that maintaining a clean and up-to-date email list is essential for improving deliverability. Regularly removing inactive or invalid email addresses helps to reduce bounce rates and spam complaints, which can positively impact sender reputation and deliverability.

Marketer from Email Geeks assumes read length counts because Yahoo includes it as a deliverability indicator in their performance feeds.

Email marketer from Gmass emphasizes the importance of sender reputation, explaining that ISPs use it as a primary factor in determining whether to accept, reject, or filter emails. A good sender reputation is built over time by consistently sending high-quality, relevant content and maintaining positive engagement with recipients.

Email marketer from Email on Acid shares that ISPs consider recipient engagement when determining where to place emails. Positive engagement, such as opens and clicks, signals that recipients find the content valuable, which can improve deliverability. Conversely, low engagement or spam complaints can negatively impact deliverability.

Email marketer from Reddit shares that email service providers (ESPs) monitor user engagement metrics like opens, clicks, and forwards to assess the quality and relevance of email content. High engagement signals that recipients find the content valuable, which can boost sender reputation and improve deliverability.

Email marketer from Email Marketing Forum notes that the content of emails can impact deliverability. Spam trigger words, excessive use of images, and poor formatting can increase the likelihood of emails being flagged as spam. Creating engaging and relevant content that avoids spam triggers is crucial for maintaining good deliverability rates.

Email marketer from Neil Patel Blog explains that engagement is crucial; factors like opens, clicks, and replies directly impact your sender reputation and thus, deliverability. They advise focusing on creating valuable content that encourages interaction.

Email marketer from Sendinblue explains that deliverability is influenced by several factors, including sender reputation, authentication (SPF, DKIM, DMARC), and engagement metrics. They highlight the importance of maintaining a clean email list and avoiding spam triggers to improve deliverability rates.

Expert from SpamResource.com indicates that user engagement, such as reading time and scrolling, could be a factor in deliverability algorithms. While not explicitly stated as a primary metric, active engagement signals positive interaction, potentially influencing inbox placement.

Expert from Word to the Wise shares that some mailbox providers might be using engagement data, like time spent reading an email, to help determine if a message should go to the inbox. Senders should focus on sending mail that users want to read and interact with.

Expert from Email Geeks shares that on anything but webmail, scroll depth is likely not a deliverability indicator. However, they bet that the length of time you spend with a mail open and being looked at is measured.

Documentation from DMARC.org describes DMARC (Domain-based Message Authentication, Reporting & Conformance) as an email authentication protocol that helps domain owners protect their brands from spoofing and phishing attacks. DMARC builds on SPF and DKIM to provide a comprehensive framework for verifying the authenticity of incoming emails and enforcing policies for handling unauthenticated messages.

Documentation from RFC defines the Sender Policy Framework (SPF) and explains its role in email authentication. SPF records allow domain owners to specify which mail servers are authorized to send emails on their behalf, helping to prevent spoofing and improve deliverability by verifying the authenticity of incoming messages.

Documentation from Microsoft Learn outlines that deliverability is affected by factors such as sender authentication (SPF, DKIM, DMARC), sender reputation, and content quality. They note that consistent sending practices and adherence to email best practices are essential for maintaining good deliverability rates in Outlook and other Microsoft email services.

Documentation from Gmail Help emphasizes that sender reputation is a key factor in email deliverability. Google uses sender reputation to assess the trustworthiness of incoming emails and determine whether to deliver them to the inbox, spam folder, or block them altogether. Positive engagement from recipients contributes to a good sender reputation.