Will Yahoo and Google require DMARC p=quarantine or p=reject in 2025?

Summary

Experts and email marketers generally agree that while the industry is moving toward stricter email authentication, including DMARC, there is no official announcement from Google or Yahoo mandating p=quarantine or p=reject policies by 2025. Documentation from Google, DMARC.org, Microsoft, RFC Editor and SendGrid explains DMARC policies and implementation but doesn't cite specific deadlines from Google or Yahoo in 2025. Stronger authentication is encouraged and the industry advises to monitor for future policy changes from these providers.

Key findings

  • No Mandate: No confirmed mandate from Google or Yahoo to require DMARC p=quarantine or p=reject by 2025.
  • Strong Trend: The industry is trending towards stricter email authentication policies.
  • Preference for Stronger Policies: There is a general preference for DMARC policies stronger than p=none.
  • DMARC Implementation: DMARC implementation impacts mail delivery and is important for protecting a sending domain.

Key considerations

  • Monitoring Changes: Monitor official communication channels for policy updates from mailbox providers.
  • Best Practices: Implement email authentication best practices, including DMARC.
  • Future Rules: Email authentication is evolving, consider future rules and requirements.
  • Deliverability: Continue to implement DMARC to improve the deliverability of your mail.

What email marketers say
12Marketer opinions

While the email marketing industry is seeing a clear trend towards stricter email authentication requirements from major mailbox providers like Yahoo and Google, there is no definitive confirmation or official announcement mandating DMARC p=quarantine or p=reject policies by 2025. Email marketers are encouraged to adopt strong authentication practices and to closely monitor official communication channels for updates from these providers.

Key opinions

  • No Mandate Yet: There is no confirmed mandate from Yahoo or Google to require DMARC p=quarantine or p=reject by 2025.
  • Trend Towards Stricter Policies: Major mailbox providers are moving towards stricter email authentication and sender requirements.
  • Stronger Than p=none Preferred: Anecdotal evidence suggests that mailbox providers prefer DMARC policies stronger than p=none to resolve issues.
  • Increased Authentication: Providers are pushing for increased authentication, indicating a move toward stricter requirements.

Key considerations

  • DMARC Implementation: DMARC implementation remains important to maintain and increase email deliverability.
  • Monitor Official Channels: Email marketers should monitor official communication channels for updates from mailbox providers.
  • Industry Best Practices: Aligning with email authentication industry best practices is recommended.
  • Email Authentication: Email authentication is an evolving process that needs close monitoring to maintain inbox placement.
Marketer view

Email marketer from Reddit's /r/emailmarketing forum shares their view that while major providers are pushing for increased authentication, there's no official announcement about requiring p=quarantine or p=reject in 2025. They suggest monitoring official communication channels.

May 2023 - Reddit
Marketer view

Email marketer from Email on Acid discusses that while DMARC implementation is important, they do not mention any confirmed plans by Google or Yahoo to enforce a p=quarantine or p=reject policy by 2025.

June 2022 - Email on Acid
Marketer view

Email marketer from MailerLite Blog shares that while Yahoo and Gmail are increasing requirements for authentication, specifics around mandatory p=quarantine or p=reject in 2025 are not explicitly stated, but strong authentication is highly encouraged.

July 2023 - MailerLite Blog
Marketer view

Email marketer from Email Geeks shares that the goal of stronger DMARC policies is present, but 2025 might be too soon, considering many senders still lack DMARC.

October 2021 - Email Geeks
Marketer view

Email marketer from MXToolbox explains how DMARC reporting and compliance tools work and how to monitor your domains DMARC compliance. They do not make any claims about Google or Yahoo enforcing strict DMARC policies by 2025.

February 2024 - MXToolbox
Marketer view

Email marketer from ReturnPath mentions that DMARC policies are evolving to increase email deliverability. ReturnPath does not make any claims about Google or Yahoo enforcing strict DMARC policies by 2025.

December 2021 - ReturnPath
Marketer view

Email marketer from Litmus Blog describes how email authentication is an ongoing process that needs monitoring to maintain inbox placement. The article does not make any claims about Google or Yahoo enforcing strict DMARC policies by 2025.

December 2024 - Litmus Blog
Marketer view

Email marketer from Validity Blog discusses the general trend toward stricter email authentication and sender requirements from mailbox providers, but doesn't specifically cite firm deadlines from Google and Yahoo for DMARC p=quarantine or p=reject in 2025.

December 2023 - Validity Blog
Marketer view

Email marketer from Gmass shares that email authentication is becoming increasingly important and discusses potential future rules. It does not include information about any Google or Yahoo enforcement of strict DMARC policies by 2025.

May 2024 - Gmass
Marketer view

Email marketer from SparkPost Blog indicates that while there's a general push towards stricter DMARC policies, announcements of mandatory p=quarantine or p=reject from Yahoo and Google specifically for 2025 are not confirmed. However, they recommend aligning with best practices, which include stronger DMARC policies.

October 2023 - SparkPost Blog
Marketer view

Email marketer from Email Geeks explains they were informed by an MS rep that 'stronger than p=none' is "really preferred" in order to fix an issue.

April 2024 - Email Geeks
Marketer view

Email marketer from StackOverflow forums writes that while a move to stricter DMARC policies is anticipated, there are no firm dates or formal requirements stated by either Yahoo or Google for 2025.

March 2024 - StackOverflow

What the experts say
4Expert opinions

Experts indicate that while there is a strong industry trend and desire from representatives at Yahoo and Google to move towards stricter DMARC policies, including p=quarantine or p=reject, there is currently no official announcement or formal requirement mandating these policies by 2025. Staying informed on industry changes is recommended.

Key opinions

  • No Official Mandate: No official announcement from Google or Yahoo requiring p=quarantine or p=reject by 2025.
  • Strong Supposition: Moving to p=quarantine or p=reject is currently a logical supposition, and a strong one.
  • Desire for p=reject: Representatives from Yahoo and Google have expressed a desire to move towards p=reject, which is why p=none is being required.
  • Trend is Stricter: The overall trend is towards stricter DMARC policies.

Key considerations

  • Stay Informed: Advised to keep up-to-date with industry changes.
  • DMARC Impact: DMARC impacts mail delivery and is important to implement.
Expert view

Expert from Email Geeks clarifies that while it is not a formal requirement, representatives from Yahoo and Google have expressed a desire to move towards p=reject, which is why p=none is being required.

April 2024 - Email Geeks
Expert view

Expert from Email Geeks indicates that the move to p=quarantine or p=reject is currently a logical supposition, but a strong one.

March 2022 - Email Geeks
Expert view

Expert from Word to the Wise explains that while the trend is towards stricter DMARC policies, there is no official announcement from Google or Yahoo requiring p=quarantine or p=reject in 2025. She advises keeping up-to-date with industry changes.

October 2022 - Word to the Wise
Expert view

Expert from Spam Resource explains the future of email standards and discusses how DMARC impacts mail delivery. While they promote DMARC to protect your domain, they do not mention Google or Yahoo enforcing strict DMARC policies by 2025.

April 2021 - Spam Resource

What the documentation says
5Technical articles

Official DMARC documentation from Google, DMARC.org, Microsoft, RFC Editor and SendGrid explains DMARC policies, implementation and standards. But it doesn't mention that Google or Yahoo will enforce stricter DMARC policies or a deadline by 2025. This suggests that at this time of writing the documentation there is no enforcement in place.

Key findings

  • DMARC policy explanation: DMARC policies dictate how receiving mail servers should handle emails that fail DMARC checks (p=none, p=quarantine, p=reject).
  • Implementation is a journey: DMARC implementation is a journey, starting with p=none and gradually moving to p=quarantine or p=reject.
  • Does not mention Google or Yahoo enforcing strict DMARC policies by 2025: All documentation sources do not cite that Google or Yahoo will enforce stricter DMARC policies by 2025.

Key considerations

  • Follow documentation recommendations: Follow the documentation and implement and test a DMARC solution.
  • The email landscape is always evolving: The email landscape and policies may change, always monitor for updates.
Technical article

Documentation from RFC Editor describes the technical standards for DMARC. This does not mention Google or Yahoo enforcing strict DMARC policies by 2025.

September 2021 - RFC Editor
Technical article

Documentation from Microsoft outlines the importance of DMARC authentication for email security but doesn't mention if Google or Yahoo will enforce stricter DMARC policies by 2025.

September 2023 - Microsoft Documentation
Technical article

Documentation from Google Workspace Admin Help explains that DMARC policies (p=none, p=quarantine, p=reject) dictate how receiving mail servers should handle emails that fail DMARC checks, but doesn't specify a mandatory policy for 2025.

December 2022 - Google Workspace Admin Help
Technical article

Documentation from SendGrid explains DMARC implementation best practices, but doesn't cite specific future requirements for stricter policies from Google or Yahoo in 2025.

June 2024 - SendGrid
Technical article

Documentation from DMARC.org describes how to implement a DMARC policy, starting with p=none and gradually moving to p=quarantine or p=reject, but does not mention specific deadlines or mandates from Yahoo or Google for 2025.

May 2021 - DMARC.org