Will using a randomly generated customer ID in the visible FROM address domain cause deliverability issues or negative subscriber reactions?
Summary
What email marketers say10Marketer opinions
Email marketer from Neil Patel explains that using a recognizable "From" address is crucial for building sender reputation. A random or unrecognizable sender address can negatively impact open rates and overall engagement, potentially leading to deliverability issues. It's better to use a consistent and branded "From" address.
Email marketer from Superoffice shares that a good sender reputation is essential for deliverability and that the email address can affect this factor. Factors that affect this include the From address used. Whilst a randomly generated address does not directly affect the authentication, it can affect deliverability.
Email marketer from Mailjet explains that using a personal "From" name and address can help avoid spam filters and increase engagement. Addresses that appear automatically generated or contain random characters might trigger spam filters. They recommend using a consistent and easily recognizable "From" address.
Marketer from Email Geeks suggests that if the purpose of the address is to route replies, it should be placed in the 'reply-to' header instead, and a cleaner 'From' address should be used.
Email marketer from StackExchange's webapps forum responds that using randomly generated customer ID in the visible FROM address domain might affect the response rate. EmailGuru recommends using a consistent and legitimate looking email.
Email marketer from Litmus explains that a good sender reputation is essential for deliverability. Factors that affect this include the From address used. Whilst a randomly generated address does not directly affect the authentication, it can affect deliverability.
Email marketer from Hubspot explains that a good sender reputation is essential for deliverability. Factors that affect this include the From address used. Whilst a randomly generated address does not directly affect the authentication, it can affect deliverability.
Marketer from Email Geeks shares that a "funky" looking FROM address with a randomly generated customer ID might lead to negative reactions from subscribers, potentially increasing unsubscribe rates or spam complaints, ultimately impacting email performance. Recommends using a cleaner FROM address.
Email marketer from Sendinblue shares that the sender address significantly impacts whether recipients open the email or mark it as spam. Using a 'no-reply' address or one that looks suspicious (like a randomly generated ID) can decrease trust and engagement, ultimately affecting deliverability. They recommend using a clear and identifiable address.
Email marketer from Reddit's r/emailmarketing forum shares that using a recognizable From address can build trust. Random or cryptic addresses appear unprofessional and are less likely to be opened. They recommend aligning the From address with your brand.
What the experts say3Expert opinions
Expert from Word to the Wise, Laura Atkins, answers that FROM addresses should be chosen carefully because they are highly visible and can cause a user to flag an email as spam. While a random customer ID may not cause an issue itself, using a reputable FROM address is important to ensure a good sending reputation.
Expert from Spam Resource, John Levine, responds that while the technical validity of a 'From' address is important, the perception of that address also matters. A randomly generated customer ID in the 'From' address could raise suspicion and negatively affect recipient engagement, potentially leading to increased spam complaints or lower open rates.
Expert from Email Geeks explains that using a randomly generated customer ID in the visible FROM address domain likely won't cause delivery problems, but from a customer-facing perspective, it might appear unprofessional. Suggests using the customer name or something less encoded.
What the documentation says3Technical articles
Documentation from Google Postmaster Tools highlights the importance of sender reputation for email deliverability to Gmail users. While it doesn't directly address random IDs, it stresses that consistent and recognizable sending practices improve sender reputation, implying that unusual "From" addresses could be detrimental.
Documentation from Microsoft SNDS recommends following best practices for sending email to Microsoft email users. It does not directly address random IDs, but it suggests consistent and trustworthy sending practices contribute positively to deliverability, implying that unusual "From" addresses could be problematic.
Documentation from RFC Editor outlines the formal syntax for the 'From:' header, emphasizing that while technically any valid address is permissible, practical considerations and user experience should dictate the actual address used. It does not explicitly prohibit randomly generated IDs but infers potential usability concerns.