Will iOS Outlook 'Read More' clipping impact email deliverability?
Summary
What email marketers say7Marketer opinions
Marketer from Email Geeks shares that the 'Read More' on iOS Outlook is similar to Gmail's clipping and is usually seen on lengthy newsletters, but not usually on shorter messages. He provides a link to a GitHub issue related to email bugs.
Email marketer from Litmus shares that email clipping can impact deliverability indirectly. While clipping itself does not directly affect deliverability, if important calls to action or information are clipped, it can reduce engagement, potentially affecting sender reputation over time.
Email marketer from HubSpot shares that optimizing HTML code for emails can reduce the overall size of the email, making it less likely to be clipped. Best practices include minifying CSS and HTML, using inline styles, and avoiding excessive use of tables.
Email marketer from GMass shares that to avoid clipping issues, try using more text than images, optimize your code by removing unnecessary code and comments, and host images externally rather than embedding them in the email.
Email marketer from EmailOctopus Blog shares that email clipping occurs when email clients like Gmail or Outlook truncate emails exceeding a certain size limit, potentially impacting user experience but not directly affecting deliverability. However, excessive clipping may indirectly impact engagement metrics, which could influence sender reputation.
Email marketer from Mailjet explains that email clipping might not directly impact deliverability, but clipped emails lead to a bad user experience, which may result in lower engagement rates. Lower engagement can negatively influence your sender reputation over time, thereby affecting deliverability.
Email marketer from Reddit says that email clipping itself will not directly impact deliverability, the reduced engagement from users seeing clipped emails may negatively impact sender reputation over time. Therefore it's recommended to avoid email clipping by optimizing the design of the email.
What the experts say2Expert opinions
Expert from Word to the Wise explains that design choices in emails, leading to things like email clipping or poor rendering, can indirectly affect deliverability if they lead to decreased engagement (fewer opens, clicks, etc.).
Expert from Email Geeks explains that if the mail is being displayed, it's been delivered to the inbox and the user has opened it. It's unlikely that anything other than “report as spam” will affect future delivery of similar emails.
What the documentation says4Technical articles
Documentation from Stack Overflow provides various tips to prevent email clipping, such as optimizing code, using CSS efficiently, and reducing image sizes. Implementing these tips can help avoid clipping in email clients like Outlook and Gmail.
Documentation from MDN Web Docs answers question by explaining that Email client support for CSS varies wildly. So you'll need to test on your target clients and provide appropriate fallbacks.
Documentation from Microsoft Support explains that Outlook has message size limits, and exceeding these limits can lead to messages being truncated or not delivered. While not specifically about 'Read More' clipping, it highlights the importance of keeping email size in check.
Documentation from Campaign Monitor answers question by providing a summary of the file size limits on major email providers.