Will censoring spicy language in emails prevent spam triggers?
Summary
What email marketers say7Marketer opinions
Email marketer from Reddit shares that crafting emails that avoid trigger words is important, but ensuring high engagement from your recipient lists will have a much more positive impact on avoiding the spam box.
Email marketer from Campaign Monitor answers that avoiding overtly spammy language is crucial, but censoring might not be the key strategy. Providing valuable content and maintaining a clean sending reputation are more effective.
Email marketer from Email Geeks shares his experience with Adam&Eve and other clients, raising concerns about filtering issues arising from censoring adult language. He cited cases where domain names or descriptions were filtered due to perceived adult content.
Email marketer from Sendinblue Blog shares that the overall content and sender reputation matter more than individual words. Engaging content that recipients want will bypass many spam filters, regardless of occasional strong language.
Email marketer from Mailjet Blog explains that while excessive use of spam trigger words can raise red flags, simply censoring words might not always be necessary. Focus on providing value and relevant content to avoid spam filters.
Email marketer from Stack Overflow suggests using language carefully to avoid hard triggers, but that deliverability relies on a range of factors with user engagement the key.
Email marketer from Email Geeks shares that shocking an audience, not just with swear words but also with drastic changes in design or visual identity, can lead to spam complaints and unsubscribes, potentially impacting reputation.
What the experts say2Expert opinions
Expert from Email Geeks explains that spicy language is unlikely to trigger spam filters but could trigger nannyware in rare cases. He also notes that spam filters won't care about censoring for style or recipient preference.
Expert from Word to the Wise, Laura Atkins, explains that content filtering is much more sophisticated than simple keyword blocking. Censoring language might help a tiny bit, but building a good sender reputation and engaging your audience is much more effective.
What the documentation says3Technical articles
Documentation from Microsoft Support shares that Outlook's spam filters consider various aspects of an email, including the sender's IP address, domain reputation, and the overall structure and content of the message. Censoring potentially offensive words might slightly reduce risk, but isn't a primary factor.
Documentation from RFC Editor explains email format. It highlights that while the content is important for user experience, spam filters typically consider the email's headers and underlying structure, making censorship of specific language in the message body a less crucial factor in preventing spam classification.
Documentation from Google Support explains that Gmail's spam filters analyze multiple factors, including sender reputation, content quality, and user engagement. Censoring individual words is unlikely to have a significant impact compared to these broader elements.