Will BIMI and stricter email practices improve deliverability and reduce blocklisting?
Summary
What email marketers say14Marketer opinions
Marketer from Email Geeks says that the MS deliverability support team will help you resolve the delivery issue and to reply to the auto-responses until you get a reply from a real person.
Email marketer from Campaign Monitor shares that regular list cleaning reduces bounce rates and spam complaints, signaling to ISPs that you're a responsible sender and improving deliverability.
Marketer from Email Geeks advises to tell Microsoft you're warming up IPs and provide more information, which might help.
Marketer from Email Geeks agrees with Todd and says that BIMI shows signs of increased engagement/brand trust, which can help deliverability, but BIMI alone won't prevent blocklisting.
Email marketer from Mailjet shares that BIMI can boost brand recognition and trust, indirectly improving deliverability as engaged recipients are less likely to mark emails as spam.
Email marketer from Reddit explains that a correctly set up DMARC record signals to ISPs that you are serious about your sending reputation, thus improving deliverability
Email marketer from ZeroBounce responds that avoiding spam traps improves deliverability as these addresses are used to identify spammers and those who don't practice proper list hygiene.
Email marketer from Litmus shares that authentication standards like SPF, DKIM, and DMARC are crucial for proving sender legitimacy and improving deliverability rates. Proper setup and maintenance prevent spoofing and phishing, enhancing sender reputation.
Email marketer from Email on Acid shares that improving sender reputation through authentication and good sending practices makes it less likely your emails will be flagged as spam.
Marketer from Email Geeks shares that better practices improve deliverability, but BIMI isn't a solution for bad practices. BIMI is a reward for better authentication with DMARC which gets you the deliverability you deserve based on your practices.
Email marketer from MailerLite shares that sending relevant, targeted emails to segmented audiences increases engagement and reduces spam complaints, positively impacting deliverability.
Email marketer from SendGrid responds that BIMI increases trust and engagement by displaying a verified logo next to your emails, leading to improved deliverability due to higher open rates and fewer spam complaints.
Email marketer from SparkPost answers that warming new IPs gradually establishes a positive sending reputation with ISPs, preventing your emails from being flagged as spam or blocked.
Email marketer from GlockApps responds that BIMI adoption gives a great boost to brand visibility in inboxes, which improves trust and engagement, indirectly supporting deliverability by way of increased positive interaction and decreasing the likelyhood of negative interaction.
What the experts say2Expert opinions
Expert from Spam Resource, John Levine, explains that BIMI relies on DMARC authentication with a policy of 'quarantine' or 'reject' to ensure email senders are authenticating their messages. Stricter authentication using DMARC combined with BIMI can improve deliverability by signaling trustworthiness to email providers.
Expert from Word to the Wise, Laura Atkins, shares that maintaining a positive sender reputation by implementing stricter email practices such as authentication and list management is crucial for improving deliverability and avoiding blocklists. She emphasizes that good sender reputation is the foundation for successful email delivery.
What the documentation says5Technical articles
Documentation from RFC 7489 describes that DMARC helps email senders protect their domains from unauthorized use, commonly known as email spoofing. This in turn protects the sending domain and ensures that spoofed email addresses don't cause issues with deliverability.
Documentation from Microsoft explains that adhering to best practices for email authentication (SPF, DKIM, DMARC) is crucial for reliable delivery to Outlook.com and Microsoft 365 inboxes. Enforcement of these standards directly influences filtering decisions.
Documentation from Google's bulk sender guidelines specifies that using strong email authentication (SPF, DKIM, DMARC) is essential for ensuring emails are delivered to Gmail inboxes. Failure to authenticate can result in emails being marked as spam.
Documentation from Valimail explains that BIMI requires DMARC enforcement (p=quarantine or p=reject), SPF and DKIM authentication. Meeting these requirements contributes to improved deliverability.
Documentation from dmarc.org details that DMARC enforcement (reject/quarantine) directly instructs receiving mail servers on how to handle unauthenticated email, preventing spoofing and improving domain reputation, impacting deliverability.