Why is Yahoo CFL not working and how do I resolve it?
Summary
What email marketers say13Marketer opinions
Email marketer from EmailToolTester explains the importance of bounce management and that it improves deliverability. If the system is marking good emails as spam it could affect your CFL logs and mean important data is getting mixed up and it's hard to take action.
Marketer from Email Geeks suggests reaching out to Yahoo to report the issue and provides a contact link.
Email marketer from Neil Patel Blog suggests that deliverability problems like FBL issues can arise from poor sender reputation. Monitor your sender score, ensure your IP is not blacklisted, and maintain consistent sending volumes to improve your reputation with mailbox providers like Yahoo. Proper email authentication (SPF, DKIM, DMARC) is also critical.
Email marketer from Litmus explains that the quality of your email list is important. Regularly clean and remove unengaged users so you have less spam complaints that impact CFL logs.
Email marketer from StackExchange user states that one possible reason for no longer receiving reports from Yahoo's FBL could be related to a change in Yahoo's reporting policy. They recommend revisiting the Yahoo postmaster guidelines to see if any updates have been made to the FBL program requirements and enrollment process. Ensure the correct settings and permissions are enabled to continue receiving those logs.
Email marketer from Reddit shares that Yahoo CFL data can sometimes experience delays due to processing issues on Yahoo's end. Monitor the situation and check sender forums for updates from other senders facing similar problems. There is not much that can be done other than waiting or contacting support.
Marketer from Email Geeks confirms that the change in Yahoo FBLs to only include the header is intentional.
Email marketer from GMass explains that proper email authentication is an important component in making sure your email doesn't go to spam, which in turn helps your FBL reporting. Using DMARC, DKIM and SPF correctly are the best way to avoid spam filters.
Email marketer from Mailjet explains that a properly functioning feedback loop (FBL) is essential for maintaining a clean sending reputation. If Yahoo CFL isn't working, confirm your registration with Yahoo's FBL program, check that you're correctly parsing and processing the FBL reports, and ensure you're removing users who mark your messages as spam from your mailing lists.
Email marketer from Yahoo Help Central states that if you're experiencing issues with the Yahoo Complaint Feedback Loop (CFL), first ensure your domain is properly enrolled in the program. Also, verify that you are using the correct format for feedback reports, including the headers as Yahoo requires. If problems persist, contact Yahoo Mail Sender Support directly through their provided channels.
Email marketer from SparkPost mentions that Yahoo has specific requirements for bulk senders, including maintaining low spam complaint rates and adhering to authentication standards. Violating these requirements can lead to deliverability issues, affecting the visibility and reliability of FBL reports. So check that you are within these rules.
Marketer from Email Geeks notes that Yahoo FBLs are now only attaching the header of the email and not the body, and that users might need to update their scripts accordingly.
Marketer from Email Geeks advises using the complaint feedback loop option on Yahoo's sender support page for CFL related issues and clarifies that it directly connects to the relevant team, reducing the chance of being ignored.
What the experts say2Expert opinions
Expert from SpamResource explains that complaint feedback loops allow senders to monitor and address issues impacting deliverability. By subscribing to FBLs with providers like Yahoo, senders are notified when recipients mark their mail as spam. If the Yahoo CFL isn't working, you are losing this crucial data. Resolving issues like list hygiene, authentication and content issues improves reputation and engagement.
Expert from Word to the Wise explains that AOL and Yahoo feedback loops only work if you authenticate your mail correctly. Make sure that you implement SPF, DKIM, and DMARC correctly, and monitor the DMARC reports. Also it is important that the 'From' address is a domain you own. Once you have setup correctly then it can take a couple of days to start to see data. This will help reduce complaints.
What the documentation says4Technical articles
Documentation from RFC 3464 defines the 'Report' content-type which is often used in Abuse Reporting Format (ARF) messages, which are common in FBL systems. Ensuring that FBL reports are correctly formatted according to this RFC might help ensure proper processing. The RFC outlines the structure, header fields and body parts expected in a delivery status notification (DSN).
Documentation from DKIM explains that DKIM provides a mechanism for verifying the authenticity of email messages, which is crucial for maintaining a good sender reputation and ensuring that FBL reports are accurately associated with your sending domain. Validate that your DKIM records are set up correctly, that the keys are valid, and that your messages are properly signed.
Documentation from IETF explains that DMARC policies can influence how mailbox providers handle emails, potentially affecting FBL reporting. Ensure your DMARC record is correctly configured and that you are monitoring DMARC reports to identify any authentication issues that might be interfering with the CFL process. Reviewing failure reports for hints as to undelivered emails.
Documentation from Port25 explains that a poorly implemented FBL client can cause multiple issues, including improper report generation. Review the script being used for report generation to ensure the code is working as expected and not omitting any crucial components. They also list various other FBL programs. For example, 'Certified Sender Alliance (CSA)' which is a central allowlist for German providers.