Why is my California email list having low engagement?

Email marketer from Martech Series responds that Emails need to be personalized. Personalizing helps build trust and shows the recipient that they are not just a number.

Email marketer from HubSpot Blog shares that improving email engagement starts with segmentation. Segment your list based on demographics, behavior, or interests to send more relevant content. Personalized content resonates better and drives higher engagement.

Email marketer from Digital Marketer explains that a proven method to reignite your California email list, is to run a re-engagement email campaign. Create a campaign that asks inactive users if they still want to be subscribed to the email list.

Email marketer from Mailchimp Resources responds that inconsistent sending frequency can hurt engagement. Establish a predictable schedule so subscribers know when to expect your emails. Sudden changes in frequency can lead to unsubscribes and decreased engagement.

Marketer from Email Geeks suggests testing campaign rendering across different email clients, as a rendering or security issue with a client popular among the affected segment could be the cause.

Email marketer from Email Marketing Forum responds that poor list hygiene can significantly impact engagement. Regularly remove inactive subscribers and those who haven't engaged in a while to improve your engagement metrics.

Email marketer from Reddit explains that subscribers may experience email fatigue if they receive too many irrelevant emails. Focus on sending quality content that aligns with their interests and needs.

Marketer from Email Geeks, after Laura pointed out it was a virtual event, refined their advice. Damon suggested focusing on whether the cause or messaging resonates with Californians, or whether the event's timezone presents an issue.

Email marketer from Reddit suggests low open rates could be due to poor subject lines. Your subject line is the first thing recipients see, so make it compelling and relevant to encourage them to open your email.

Email marketer from Neil Patel's Blog explains that low email engagement can stem from several factors, including not knowing your audience well enough. You should deeply understand your subscribers' needs, preferences, and pain points to tailor your content effectively.

Email marketer from Email Marketing Forum shares that a common cause of low engagement is a lack of clear call-to-action (CTA). Make sure your emails have a prominent CTA that tells recipients exactly what you want them to do.

Marketer from Email Geeks suggests the economy might be hitting Californians harder and that it could be a disposable income issue. They suggest testing a campaign with lower commitment (give a dollar campaign). They also suggest that it may not be a cause tuning into Californians

Expert from Spam Resource explains that relevance is crucial. If your content doesn't resonate with your California subscribers, they won't engage. Consider local interests, cultural nuances, or specific needs of that region.

Expert from Email Geeks raises the possibility of a timezone issue, especially if the virtual product/event is time-sensitive.

Expert from Word to the Wise explains that deliverability is not the same as engagement, and that you need to think about the context of your mailing - are you meeting the needs of your subscribers? Mailbox providers use engagement metrics to decide what is spam, so if subscribers aren't opening your email, it may be flagged as spam and never arrive in their inbox.

Expert from Email Geeks suggests that the issue isn't deliverability, but rather the offer not appealing to Californians. They also raised a concern about potential geolocation inaccuracies, particularly if based on opens, as Google image proxies may skew location data.

Documentation from Google Support explains that Gmail's spam filters learn from user behavior. If recipients mark your emails as spam, future emails are more likely to be filtered. Ensure your emails are relevant and valuable to avoid being marked as spam.

Documentation from Microsoft Support shares that Outlook's junk email filter evaluates various factors, including sender reputation, content, and user feedback. Poor sender reputation or spammy content can result in emails being filtered as junk.

Documentation from Validity (formerly Return Path) responds that sender reputation is a critical factor in email deliverability and engagement. Maintain a positive reputation by following email best practices, avoiding spam complaints, and authenticating your emails.

Documentation from Litmus responds that inconsistent email rendering across different email clients can negatively impact engagement. Test your emails on various devices and clients to ensure they display correctly for all recipients.

Documentation from Sendgrid explains that implementing email authentication protocols like SPF, DKIM, and DMARC is essential for improving deliverability and engagement. Authentication helps prove that your emails are legitimate and not spoofed.