Why is GPT domain reputation data missing since January 14th?
Summary
What email marketers say12Marketer opinions
Email marketer from Google Support Forum responds that data delays in Google Postmaster Tools are possible and can affect reputation data visibility, especially around specific dates due to system updates or processing loads.
Email marketer from Mailchimp.com advises users to check for announcements regarding system updates or changes to data processing procedures which may affect data availability.
Email marketer from Email Geeks confirms no IP or Domain rep since Jan. 14 and that is only in V1.
Email marketer from Reddit suggests that a sudden drop in domain reputation data could be due to a change in email sending practices, a spike in spam complaints, or a change in the algorithms used by mailbox providers to calculate reputation. It advises checking for any unusual activity during the period in question.
Email marketer from Email Geeks shares they only have IP data on the 21st since the 14th.
Email marketer from Email Geeks explains this is only about Domain/IP Reputation Data and all other elements in V1 have data (FBL, Authentication, etc...). Also that all data points in V2 are up to date, while V2 has no reputation data at this time.
Email marketer from EmailVendorGuide.com explains that reputation data providers sometimes experience outages or maintenance periods that can result in temporary unavailability of domain reputation data.
Email marketer from Twilio SendGrid says that failing to properly warm up a new domain can negatively impact reputation data and visibility. Proper warmup procedures need to be carefully followed to prevent such issues.
Email marketer from StackExchange explains that new domain reputation data takes time to propagate across all systems, especially after significant changes in sending behavior. The delay could be due to the time it takes for systems to update.
Email marketer from Litmus.com shares that being added to a blocklist can have a significant impact on domain reputation and that data about the blocklist status may not be immediately reflected in all reporting systems.
Email marketer from GlockApps.com says that it is crucial to monitor email marketing metrics continuously. Interruption in data may be due to problems with your ESP/deliverability or changes by the email provider.
Email marketer from Gmass.co shares if on a shared IP the activities of other users can impact overall domain reputation and the subsequent data reported. They advise monitoring IP health closely during potential issues.
What the experts say3Expert opinions
Expert from Word to the Wise explains that data discrepancies in reputation systems can arise from differences in data collection methodologies and processing timelines across various providers. The observed gap could reflect variations in how different systems update their information.
Expert from Email Geeks shares that v1 is updated through the 14th and v2 through the 18th.
Expert from Spam Resource shares that inconsistencies in GPT data, including missing reputation data, can be attributed to a variety of factors, including changes in Google's algorithms, data processing errors, or potential issues with the data feed itself. It recommends verifying the data with multiple sources to validate the findings.
What the documentation says5Technical articles
Documentation from Microsoft.com shares that the SmartScreen filter's algorithms and data processing pipelines might undergo updates or maintenance, leading to temporary delays or inconsistencies in the reported reputation data.
Documentation from Validity.com explains that their Sender Score calculation is based on a rolling average of various metrics, and temporary fluctuations or data processing issues might cause the score (and related data) to be temporarily unavailable or delayed.
Documentation from RFC-Editor.org states that DNS propagation issues or DNS server outages can temporarily prevent reputation systems from accurately assessing domain reputation, leading to missing or delayed data.
Documentation from DMARC.org explains that issues or misconfigurations in DMARC implementation can impact how email receivers assess domain reputation, leading to potential data delays or inaccuracies.
Documentation from Spamhaus.org explains that domain reputation is influenced by factors like spam complaints, email volume, authentication practices (SPF, DKIM, DMARC), and consistency in sending patterns. Any significant change in these factors can temporarily impact reputation scores.