Why is Google Postmaster Tools not showing data despite sufficient email volume?
Summary
What email marketers say12Marketer opinions
Email marketer from Email Deliverability Blog explains that sometimes Google applies stricter thresholds for certain accounts or domains. They recommend gradually increasing sending volume while monitoring authentication status.
Email marketer from Litmus Community notes that Google may not display data if there are privacy concerns or policy violations associated with the sending practices.
Email marketer from Mailchimp Forums suggests double-checking that the DNS records for SPF, DKIM, and DMARC are correctly configured and propagated. Incorrect records will block data from appearing in Google Postmaster Tools.
Marketer from Email Geeks mentions verifying the domain and suggests that it may take a few days for data to appear. He also notes that on some domains, data may disappear if not enough volume is sent for a period of time and recommends using CNAME verification for future domains.
Email marketer from GlockApps Blog suggests that if you are using a third-party sender, ensure that the sender is properly configured and compliant with Google's requirements for data reporting. Problems here can prevent data visibility.
Marketer from Email Geeks explains that a minimum of approximately 100 messages per day are needed for data to register in Google Postmaster Tools, and spam rate data requires a higher volume, possibly around 1k/day.
Email marketer from EmailGeek Forum suggests verifying that the domain is properly authenticated with SPF, DKIM, and DMARC. Incorrect authentication can prevent data from being reported.
Email marketer from EmailOnAcid Community mentions that a strict DMARC policy (e.g., p=reject) combined with incorrect SPF/DKIM can cause all emails to be rejected before they are reported on, resulting in no data in Postmaster Tools.
Email marketer from Reddit suggests that it can take several weeks or even a month for data to fully populate, especially for new domains or those with fluctuating volumes. They advise patience and consistent monitoring.
Email marketer from Email Vendor Forum points out that sometimes multiple accounts with different access levels can cause conflicting data visibility. Make sure you are logged in with the correct account.
Marketer from Email Geeks asks if DKIM is aligned, suggesting it could be a reason for the Google Postmaster Tools data not showing.
Email marketer from StackExchange explains that if the IP or domain has a poor reputation (e.g., high spam complaint rates), Google may filter out the data, preventing it from appearing in Postmaster Tools.
What the experts say2Expert opinions
Expert from Spam Resource explains that data aggregation within Google Postmaster Tools might require a certain threshold of consistent data points over a period of time. Insufficient consistency could mean no data displays, even if the volume is high.
Expert from Word to the Wise explains that if the IP address is new or has not been properly warmed up, Google may not display data in Postmaster Tools until the IP has established a reputation.
What the documentation says5Technical articles
Documentation from Google Support explains that data in Google Postmaster Tools may be delayed by 24-48 hours. Check back later to see if the data populates.
Documentation from DKIM.org highlights that overly long DKIM keys can cause issues with validation, preventing data from displaying in Google Postmaster Tools. Ensure your key length is appropriate.
Documentation from RFC Standard warns of possible SPF syntax errors causing authentication failures, leading to no data appearing in Postmaster Tools. It suggests validating the SPF record's syntax.
Documentation from Google specifies that a certain daily volume of emails is required before data starts appearing in Google Postmaster Tools. If the volume is below this threshold, no data will be displayed. They don't specify the volume.
Documentation from Google Workspace Admin Help advises ensuring that the domain is fully verified within Google Workspace. Incomplete verification can lead to data not being displayed in Postmaster Tools.