Can multiple users access Google Postmaster Tools for a single domain?
Summary
What email marketers say10Marketer opinions
Email marketer from Email Deliverability Blog shares that clients should set up Postmaster Tools themselves and grant agency access, ensuring data ownership and control remain with the client.
Email marketer from EmailMarketingTips suggests setting up roles (admin, viewer) to manage access effectively instead of sharing one account.
Email marketer from Mailjet support shares that multiple users can access Google Postmaster Tools for a single domain by granting access to their Google account through the 'Manage Users' option.
Email marketer from EmailGurusForum discusses using different access levels (read-only, admin) for different users to limit what actions they can perform, ensuring the primary account holder maintains ultimate control.
Email marketer from Reddit indicates you should not add multiple TXT entries for verification as it could cause issues. Instead, the primary account should grant access to other users.
Email marketer from Email Geeks explains that you can either share access via a single user account or allow multiple user accounts verified by the domain's owner individually using unique TXT records. Later clarifies that they meant sharing access to the data via the account's settings in GPT, not sharing the Google account itself.
Email marketer from StackOverflow explains that you can invite multiple users to view data in Postmaster Tools by using the "Manage Users" functionality within the platform's settings.
Email marketer from Reddit explains that the best practice is to have the domain owner set up Postmaster Tools and then grant access to other users, avoiding the need to share credentials.
Email marketer from EmailVendorSelection mentions that the best method for multiple users to access the data is through Google's built-in user management feature, providing controlled access.
Email marketer from EmailGeekForum suggests using individual Google accounts and granting each account access to the Postmaster Tools data. This avoids sharing login information and maintains individual accountability.
What the experts say2Expert opinions
Expert from Word to the Wise, Laura Atkins, advises that while multiple users can access Google Postmaster Tools, it's best practice to have the domain owner grant access via the 'Manage Users' feature rather than sharing login credentials. This provides better control and security. Unfortunately, the URL for this advice leads back to the general blog as it was provided in a newsletter and is not present on the site.
Expert from Email Geeks suggests it is better if the client sets up Postmaster Tools and gives you access, rather than you owning their domain in GPT. She further explains the easiest thing to do is click the 3 dots and "manage users" so the owner of the account is sharing it and has complete control over who has it.
What the documentation says4Technical articles
Documentation from Google Security emphasizes using individual accounts with appropriate permissions instead of sharing accounts for better security and audit trails.
Documentation from Google Developers outlines the use of APIs to manage access to Google services. While Postmaster Tools doesn't have a direct API, understanding Google's general access control mechanisms is beneficial.
Documentation from Google Support explains that you can give others access to your Postmaster Tools dashboards by clicking the three dots then Manage Users. This allows you to control who has access to your data.
Documentation from Google Workspace Admin Help details how administrators can manage user access and permissions within Google services, including granting access to Postmaster Tools data without sharing primary account details.