How do I set up Google Postmaster Tools to monitor deliverability for provisioned full domain and approved from domain?
Summary
What email marketers say12Marketer opinions
Email marketer from Email Geeks shares to have clients set up their organizational domain in GPT and then they can add whatever subdomain/authentication domain they want and track the reputation that way, indicating it generally all flows up to the top and then you can see how each one may or may not be impacting it positively or negatively.
Email marketer from Talos Intelligence describes it helps to check your domain reputation using Talos Intelligence, which provides insights into your domain's status. This information can complement the data you see in Postmaster Tools.
Email marketer from GMass explains that Google Postmaster Tools uses domain reputation to classify your domain as High, Medium, Low, or Bad based on several factors, and this affects deliverability.
Email marketer from Postmark, emphasizes the importance of maintaining a clean email list, because sending to old, unengaged, or invalid addresses can negatively impact your sender reputation and deliverability, so this affects your Postmaster Tools metrics.
Email marketer from Campaign Monitor details that setting up feedback loops with mailbox providers gives you insight into subscriber complaints and helps you identify and address any issues affecting your deliverability.
Email marketer from Email Geeks explains if you double-sign with your domain (sign with a second DKIM with your domain), you'll be able to set that domain up in the postmaster as well and if done correctly the second DKIM will not break anything in the email, but will allow you some visibility into the Postmaster.
Email marketer from GlockApps that uses Postmaster Tools to check if your emails are properly authenticated with SPF, DKIM, and DMARC, and it can help you identify any authentication problems.
Email marketer from Reddit explains if you’re having trouble verifying your domain, double-check the TXT record you added and make sure it matches exactly what Postmaster Tools requires, and DNS propagation can take time.
Email marketer from Email Marketing Forum shares even though Postmaster Tools focuses on domain reputation, monitoring your sending IP's reputation is still important, as it provides an additional layer of deliverability insight.
Email marketer from Email Geeks shares that Google Postmaster Tools aggregates data across each domain that authenticates a message, and that it doesn’t have to be DKIM, it can be the return path domain too.
Email marketer from Mailjet recommends that you must authenticate your sending domain with SPF, DKIM, and DMARC and that you set up feedback loops to monitor spam complaints.
Email marketer from SendPulse shares that you can track your spam rate in Postmaster Tools and it's vital to keep it low (below 0.1%) to avoid deliverability issues.
What the experts say4Expert opinions
Expert from Email Geeks suggests having the customer allow you to see the domain in Google Postmaster Tools.
Expert from Word to the Wise details to effectively use Google Postmaster Tools, you need to verify your domain, understand the metrics provided (like spam rate and reputation), and address any issues promptly to maintain a good sender reputation.
Expert from Word to the Wise explains that Google Postmaster Tools helps monitor your email program's health by tracking spam complaints, IP/domain reputation, and authentication metrics to improve deliverability.
Expert from Email Geeks explains to set up Google Postmaster Tools for the domain used to DKIM sign the message, likely the provisioned full domain, and that the correct domain is specific to the ESP being used.
What the documentation says4Technical articles
Documentation from SparkPost explains that DKIM signing is crucial for domain authentication and that Postmaster Tools uses DKIM results to assess your domain's reputation.
Documentation from Google Help explains that to set up Google Postmaster Tools, you need to add and verify your domain. This involves proving ownership by adding a TXT record to your domain's DNS settings.
Documentation from Microsoft mentions that consistent sending practices, proper authentication (SPF, DKIM, DMARC), and a low complaint rate are all factors that can improve domain reputation, and subsequently your deliverability.
Documentation from RFC explains that an SPF record is a TXT record in your DNS that specifies which mail servers are authorized to send emails on behalf of your domain. Ensuring your SPF record is correctly configured is crucial for domain authentication.