Why is Google Postmaster Tools data missing for November 29th to December 1st?
Summary
What email marketers say16Marketer opinions
Email marketer from Mailjet suggests that a recent change in Google's algorithms might affect how data is being tracked and displayed in Postmaster Tools. Such updates may lead to intermittent data gaps or reporting fluctuations until systems realign.
Email marketer from Reddit suggests that missing data in Google Postmaster Tools could be due to Google's internal processing delays or system maintenance. They recommend waiting a few days to see if the data populates.
Email marketer from StackExchange mentions that Google Postmaster Tools sometimes experiences delays in processing and displaying data due to high volumes of email traffic or server issues.
Email marketer from Litmus explains that Google Postmaster Tools' data delays could result from temporary Google server outages or updates. These intermittent issues may interrupt data collection and present incomplete reporting for several days.
Email marketer from MarketingProfs mentions that the missing data from Google Postmaster Tools might be due to data processing errors. These can occur when Google's systems encounter a large number of data points within a short period, leading to temporary failures in reporting. They suggest monitoring the tool over the next few days.
Marketer from Email Geeks indicates there is a data gap from 11/29 through 12/1, and that data for 11/30 is now being backfilled.
Marketer from Email Geeks corroborates that data for November 29th and 30th is missing.
Email marketer from Email on Acid explains that data discrepancies in Google Postmaster Tools can arise from filtering issues, changes to Google's algorithms, or problems with data aggregation, resulting in some data appearing delayed or not at all.
Marketer from Email Geeks reports they are starting to see data for December 2nd but there is a gap from November 28th to December 2nd.
Marketer from Email Geeks observes a sharp drop in DMARC reports from Google, potentially related to the Postmaster Tools issue.
Marketer from Email Geeks confirms seeing missing data from 11/29-12/1 in all customer and enterprise PMT reputational views.
Email marketer from Gmass explains that the reason for this is likely to be Google experiencing server overloads. They explain that sometimes during peaks of high volume that the tools may fall behind.
Marketer from Email Geeks notes that data is missing for November 29th and 30th.
Marketer from Email Geeks indicates they have data through December 1st for some larger senders.
Email marketer from EmailGeeks suggests that an unexpected drop in data within Google Postmaster Tools could result from a sudden, significant shift in sending patterns or authentication configurations, causing the monitoring tools to temporarily misreport or filter data.
Marketer from Email Geeks reports that data for December 1st is also missing.
What the experts say3Expert opinions
Expert from Spam Resource notes that data delays in Google Postmaster Tools could stem from Google's anti-spam systems needing time to analyze traffic fully. These algorithms need time to process vast amounts of data and that it may cause delays in the dashboard reflecting data.
Expert from Word to the Wise indicates that data discrepancies within Google Postmaster Tools might be caused by the tool needing sufficient data to establish reliable trends. When data volumes are reduced or fluctuate, the reporting may become inaccurate temporarily.
Expert from Email Geeks confirms that Google Postmaster Tools appears to be down, noting she is seeing the same issue on client domains.
What the documentation says5Technical articles
Documentation from SendGrid mentions that data reported within Google Postmaster Tools could be influenced by the aggregation and sampling methods Google uses. It also says it might not represent 100% of the email traffic from a sender, leading to discrepancies or incomplete views.
Documentation from Google Support states that there may be a delay in data availability of up to 72 hours due to processing and aggregation. It also mentions that smaller senders might not see comprehensive data.
Documentation from Amazon SES states that because of its data processing requirements Google Postmaster Tools sometimes delays. It says, during periods of high email traffic or system maintenance, data might not be readily available for certain intervals.
Documentation from Google Developers clarifies potential limitations in the Google Postmaster Tools API, which can sometimes affect the real-time accuracy and completeness of displayed data due to internal rate limits and processing constraints.
Documentation from MXToolbox suggests that data discrepancies in Google Postmaster Tools, including missing data, may relate to how domain reputation metrics are calculated and updated, pointing to potential inconsistencies during Google's data refresh cycles.