How does Postmaster Tools work and what does it track?

Email marketer from Email Marketing Forum shares that Postmaster Tools tracks your domain reputation, reflecting how Gmail views the sending behavior of your domain. A positive domain reputation improves your chances of reaching the inbox.

Email marketer from Mailjet shares that Postmaster Tools helps monitor your sender reputation by providing data on spam complaints, domain reputation, and IP reputation. This allows senders to proactively address issues affecting deliverability.

Email marketer from SendPulse explains that Postmaster Tools tracks metrics like spam rate, IP reputation, domain reputation, feedback loop, and authentication. These metrics help you understand how Gmail views your sending practices.

Email marketer from MailerLite shares that Postmaster Tools helps you monitor your email traffic by providing data on the volume of emails you send to Gmail users. Monitoring your traffic can help you identify any sudden changes that may indicate a problem.

Email marketer from EmailToolTester explains that Postmaster Tools helps identify deliverability issues by providing insights into your sending practices. By monitoring key metrics and addressing any problems, you can improve your email deliverability to Gmail users.

Email marketer from SparkPost shares that Postmaster Tools tracks your spam rate, which is the percentage of your emails marked as spam by Gmail users. A high spam rate can negatively impact your sender reputation and deliverability.

Email marketer from Reddit explains that Postmaster Tools provides data on your IP reputation, indicating how Gmail views the sending behavior of your IP addresses. A good IP reputation helps ensure your emails are delivered to the inbox.

Email marketer from GlockApps shares that Postmaster Tools tracks encryption metrics like TLS. Monitoring these metrics helps ensure your emails are securely transmitted to Gmail, improving your sender reputation.

Email marketer from HubSpot explains that Postmaster Tools helps improve email deliverability by providing data on various metrics, including spam complaints, IP reputation, and domain reputation. Regularly monitoring and addressing these metrics can enhance your email marketing performance.

Expert from Email Geeks explains that if you’re passing DMARC then you’re aligned.

Expert from Spam Resource explains that Postmaster Tools provides information on DKIM alignment, which is critical for ensuring messages are properly authenticated and delivered. It helps identify if the 'd=' domain in the DKIM signature matches the domain in the 'From:' header.

Expert from Email Geeks explains that Postmaster tools works on the d= in the DKIM signature and that it has nothing to do with DMARC.

Expert from Word to the Wise shares that Postmaster Tools helps diagnose deliverability problems by providing metrics such as spam complaints, authentication issues (SPF, DKIM, DMARC), and IP reputation. By monitoring these key indicators, senders can proactively address factors affecting email delivery.

Documentation from Google Help explains that Postmaster Tools provides insights into your email sending reputation, spam rate, and other metrics to help diagnose and fix deliverability issues. It allows you to monitor your domain's email traffic to Gmail users.

Documentation from Gmail Help explains that the Feedback Loop (FBL) in Postmaster Tools identifies campaigns that are generating spam complaints. It helps you understand which campaigns are causing issues and take corrective action.

Documentation from Google Developers explains that the Authentication dashboard in Postmaster Tools shows the percentage of your emails that are authenticated by SPF, DKIM, and DMARC. This helps ensure your emails are not marked as spam.

Documentation from Google explains that Postmaster Tools provides error reporting to help identify issues with your email setup. This helps you diagnose and fix problems that may be preventing your emails from being delivered.