Why is BIMI not showing on marketing subdomain?

Email marketer from Litmus explains that even with correct technical implementation, BIMI might not display if the subdomain has a poor sending reputation. Check the sender reputation of the marketing subdomain.

Email marketer from Mailjet Blog shares that common implementation errors include incorrect syntax in the DNS record, using an image that doesn't meet the SVG requirements, or not having a valid VMC. Check for these errors on the marketing subdomain.

Email marketer from Email Marketing Forum shares that it can take time (up to 72 hours) for DNS changes to propagate fully. If BIMI was recently set up for the marketing subdomain, allow sufficient time for propagation before troubleshooting further.

Email marketer from Email Geeks recommends making sure the marketing subdomain does not have its own DMARC policy.

Email marketer from EmailToolTester explains that the logo used for BIMI must be a properly formatted SVG file. Verify that the SVG file is valid and meets the size/formatting requirements specified in the BIMI standard.

Email marketer from GMass explains that different inbox providers have different BIMI support levels and requirements. Ensure the inbox provider of the recipient supports BIMI and meets their specific BIMI criteria.

Email marketer from ZeroBounce shares that sometimes BIMI doesn't work due to conflicting DNS records. Remove any other logo-related DNS records on the subdomain which can cause conflicts.

Email marketer from Email on Acid shares that BIMI implementation alone does not guarantee email deliverability. Email deliverability depends on many things. Diagnose if deliverability issues are causing issues.

Email marketer from Campaign Monitor notes that ensure the logo hosted at the specified URL is publicly accessible and doesn't require authentication. If the logo isn't accessible, it won't display.

Email marketer from Reddit explains that not all mail clients support BIMI. Ensure the mail client being used to view emails sent from the marketing subdomain supports BIMI. Gmail and Yahoo Mail are known to support BIMI.

Expert from Email Geeks agrees with Faisal and suggests that if the issue is with the marketing domain, it should not have its own DMARC policy.

Expert from Email Geeks explains that it’s hard to diagnose vague problems in the abstract and there’s likely something different about the marketing domain, but it could be a lot of things, some visible, some not (reputation, say).

Expert from Word to the Wise explains to meticulously check the DMARC record for the subdomain, ensuring it's correctly configured with a policy of 'quarantine' or 'reject'. Also verify the VMC is valid and the logo meets the size requirements.

Expert from Email Geeks explains that enforcing DMARC needs to pass is the main thing for BIMI to be shown.

Expert from Email Geeks shares that they wouldn’t expect the lack of DMARC on the news. subdomain be a problem, but adding an explicit DMARC record there might be something they’d test if they didn’t see anything else amiss.

Expert from Word to the Wise shares that BIMI's effectiveness hinges on strict DMARC compliance. If emails from the subdomain aren't passing DMARC checks due to SPF or DKIM issues, BIMI won't display. Ensure proper authentication alignment.

Documentation from BIMI Group Documentation explains that BIMI relies on DMARC for security. If the subdomain doesn't have a DMARC policy, or if the policy isn't strict enough (e.g., p=none), BIMI may not display.

Documentation from dmarcian explains that BIMI requires a DMARC policy of 'quarantine' or 'reject'. Ensure that the DMARC policy for the sending domain/subdomain is set to one of these values.

Documentation from Valimail explains that for BIMI to work, a Validated Mark Certificate (VMC) must be issued by an authorized certification authority and properly installed. Issues with VMC validation will prevent BIMI from displaying.

Documentation from DigiCert Knowledge Base explains that BIMI requires a specific DNS TXT record to be published for the domain or subdomain. If the record is missing, incorrectly formatted, or not accessible, BIMI will not work. Verify the correct record name, value, and accessibility.