Why has my GPT reputation retroactively changed and dropped, even with good metrics?

Marketer from Email Geeks recommends checking DKIM, SPF, and other settings, referencing Google's enforcement of sender guidelines.

Email marketer from Email Marketing Advice Blog suggests that declining subscriber engagement (opens, clicks) can lead to a reputation drop, even if spam complaints are low. Focus on improving list hygiene and sending relevant content.

Email marketer from Email Deliverability Guide explains that if you're not properly processing feedback loop (FBL) data, you might be unaware of increasing complaint rates which Google may be factoring into your reputation score.

Email marketer from Reddit suggests it could be a temporary glitch in Google Postmaster Tools, advising to monitor the situation and check other deliverability metrics to confirm.

Email marketer from Email Analytics Forum recommends using a third-party GPT analytics tool for more granular insights and historical data which might reveal patterns missed in the standard Google Postmaster Tools interface.

Marketer from Email Geeks says that Google has not retroactively altered GPT reputations in the past.

Email marketer from Email Marketing Forum suggests that sometimes Google's algorithms can be sensitive to sudden changes in sending volume or content, even if overall metrics are good. They recommend reviewing recent campaigns for any potential triggers.

Marketer from Email Geeks shares that numerous domains managed have dropped to 'Low' reputation recently, despite no significant spikes in spam complaints, bounce rates, or CTR decreases, suggesting it could be an error or glitch in Google Postmaster Tools.

Email marketer from Email Send Volume Guide explains that sudden changes in sending volume can negatively affect your reputation, even if metrics look good otherwise. It's important to maintain a consistent sending volume and ramp up gradually when increasing sends.

Marketer from Email Geeks suggests it could be spoofing if dedicated IPs are used and recommends checking domain reputation, delivery errors, and spam rate. They also mention GPT can be inaccurate and to verify against bounces and deferrals.

Email marketer from Email Marketing Tips Forum shares that if your IP address was recently used by a sender with poor practices, it can temporarily affect your reputation, even with good metrics, recommending to check IP reputation on various blocklists.

Email marketer from Email Trends Advice shares a story that you might be on a blacklist. Check your IP and domain against major blacklists as a sudden listing, even if temporary, can cause a drop in reputation.

Email marketer from Email Deliverability Blog mentions that even if authentication is generally set up correctly, temporary issues with SPF, DKIM, or DMARC can cause reputation drops. It's recommended to monitor authentication reports closely.

Expert from Word to the Wise explains that sometimes, what looks like 'good' metrics to a sender may not align with Gmail's interpretation. Low open rates, even with low spam complaints, can signal disengagement and negatively impact reputation, and could come from a change in how Google measures user engagement, leading to the drop in reputation.

Expert from Word to the Wise shares to keep a careful watch on the thresholds in the GPT metrics. Often Google will test a senders list without the sender knowing about it. The list is tested for deliverability, complaints, spam traps, etc. If the list metrics are low this can have an impact on the senders reputation.

Expert from Word to the Wise explains that the change in reputation could come from a change in Google's system to track reputation metrics. It could also come from changes over time of other senders and their metrics being tracked that have impacted your reputation, even though yours have remained the same.

Documentation from RFC documentation indicates that if the domain in your 'From' address doesn't align with the domains used for SPF and DKIM, DMARC can fail. This can hurt your sender reputation even with good overall metrics.

Documentation from Google Postmaster Tools Help explains that there might be delays in data reporting, and the displayed data might not reflect the current situation immediately. It advises allowing some time for the data to stabilize.

Documentation from Google Workspace Admin Help suggests to always set up SPF, DKIM, and DMARC properly. Even with proper setup a blip could cause issues with deliverability. It is essential for improving email deliverability and trustworthiness.

Documentation from Gmail Sender Guidelines specifies that exceeding spam rate thresholds, even briefly, can negatively impact sender reputation. They recommend keeping spam rates below 0.10% and avoiding ever reaching 0.30%.

Documentation from Google Bulk Sender Guidelines mentions throttling if you are sending an excessive amount of email. If you're sending a large amount of emails, Gmail may temporarily throttle your email traffic. This can affect your reputation metrics.