Why does Google Postmaster Tools show 0% SPF success rate when SPF, DKIM, and DMARC pass?

Summary

The consistent reason cited for a 0% SPF success rate in Google Postmaster Tools despite passing SPF, DKIM, and DMARC is SPF alignment failure. This occurs when the domain used for SPF authentication (the 'Return-Path' or 'MAIL FROM') does not match the domain in the 'From' header. Google Postmaster Tools emphasizes DMARC alignment; therefore, if the domains are misaligned, Postmaster Tools reports SPF as failing, regardless of a valid SPF record. DMARC alignment is crucial for deliverability and compliance, as it requires the authenticating domain to match the domain presented to the user. Some legacy systems may still check the 'From' domain, but the alignment between 'Return-Path' and 'From' is the key factor for DMARC.

Key findings

  • SPF Alignment Failure: 0% SPF success rate is primarily due to a failure in SPF alignment, not SPF authentication.
  • Domain Mismatch: The domain in the 'Return-Path' or 'MAIL FROM' must match the domain in the 'From' header for successful SPF alignment.
  • DMARC Emphasis: Google Postmaster Tools emphasizes DMARC alignment; misalignment results in a 0% SPF success rate.
  • Deliverability Impact: Incorrect SPF alignment can lead to deliverability issues despite passing SPF, DKIM, and DMARC checks.
  • Legacy SPF Checks: Legacy systems might still check SPF on the 'From' domain, but current standards focus on 'Return-Path' alignment.

Key considerations

  • Verify Domain Alignment: Ensure the domain in the 'Return-Path' or 'MAIL FROM' is identical to or a subdomain of the domain in the 'From' header.
  • Monitor DMARC Reports: Regularly monitor DMARC reports to identify and resolve alignment issues.
  • Check SPF Configuration: Verify your SPF configuration to confirm that the correct domains and IPs are authorized to send email on behalf of your domain.
  • Implement SPF Alignment: Implement SPF alignment strategies to ensure DMARC compliance and improve email deliverability rates.
  • Check Which Domain Is Being Evaluated: It's crucial to check which domain is being evaluated during the SPF check and ensure it aligns with your DMARC policy.

What email marketers say
18Marketer opinions

The 0% SPF success rate in Google Postmaster Tools, despite passing SPF, DKIM, and DMARC, primarily indicates an SPF alignment issue. SPF alignment requires the domain in the 'Return-Path' or 'MAIL FROM' address to match the domain in the 'From' header. If these domains are misaligned, even with valid SPF records, Postmaster Tools will report a 0% success rate. This misalignment can lead to deliverability issues and DMARC failures, as DMARC relies on proper alignment for authentication. Some legacy systems and filters may still check SPF on the visible From domain, making some SPF records useful, though alignment is the main consideration for modern email authentication.

Key opinions

  • SPF Alignment: The primary reason for 0% SPF success despite passing SPF, DKIM, and DMARC is a failure in SPF alignment.
  • Domain Mismatch: SPF alignment issues arise when the domain in the 'Return-Path' (or 'MAIL FROM') doesn't match the domain in the 'From' header.
  • DMARC Dependence: DMARC relies on proper SPF alignment to authenticate emails. Misalignment can lead to DMARC failures and impact deliverability.
  • Return-Path Importance: Many email providers prioritize the 'Return-Path' domain for SPF checks, making its alignment crucial.
  • Visible From (Legacy): Some legacy systems may still validate visible 'From' domain, meaning it can still be beneficial, though it isn't required.

Key considerations

  • Verify Alignment: Ensure the domain in your 'Return-Path' (or 'MAIL FROM') matches the domain in your 'From' header to achieve SPF alignment.
  • Monitor DMARC Reports: Regularly check DMARC reports to identify authentication failures and alignment issues affecting your email deliverability.
  • Check Sending Practices: Review your email sending practices to ensure consistency in domain usage across 'Return-Path' and 'From' headers.
  • Implement SPF Alignment: Implement SPF alignment to avoid DMARC authentication failures and to improve email deliverability rates.
  • Check SPF Records: Make sure that the SPF record contains the appropriate domains and IP addresses that are responsible for sending email on behalf of your domain.
Marketer view

Email marketer from Mailchimp shares that the the domain in your Return-Path record does not match the domain in your From record, then your emails may fail SPF alignment, or have deliverability issues. Alignment is crucial for passing DMARC.

June 2024 - Mailchimp
Marketer view

Marketer from Email Geeks shares that it sounds like the SPF might be using a different domain, even if it is a subdomain.

August 2024 - Email Geeks
Marketer view

Marketer from Email Geeks shares that the little arrow down in gmail will only show mailed by or signed by if it exists and passes.

March 2023 - Email Geeks
Marketer view

Marketer from Email Geeks answers that mailed-by means SPF.

January 2022 - Email Geeks
Marketer view

Email marketer from SparkPost explains that the root cause is commonly an SPF alignment problem. SPF alignment requires that the domain in the Return-Path matches the domain in the From: header. In the event of mismatched domains, the result will be a failed SPF check which has negative implications for deliverability.

March 2023 - SparkPost
Marketer view

Marketer from Email Geeks explains that it’s fine if it’s unaligned, as long as DKIM and DMARC are passing. DMARC only needs SPF or DKIM to pass and align.

July 2022 - Email Geeks
Marketer view

Email marketer from Mailjet shares that to achieve full SPF compliance and alignment, the domain used for SPF authentication should match the domain in the From: header. If the domains don't match, the SPF check might pass technically, but it will fail the alignment check that DMARC requires, resulting in deliverability issues.

May 2024 - Mailjet
Marketer view

Email marketer from StackOverflow explains that it is likely that SPF is authenticating correctly, but failing the alignment check. Google Postmaster Tools specifically looks for SPF alignment. To resolve this, ensure the domain used in your 'Return-Path' matches the domain in your 'From' header.

October 2023 - StackOverflow
Marketer view

Email marketer from SocketLabs shares that if you have a valid SPF record, but you're still seeing SPF failures or a 0% success rate, the issue might be related to your Return-Path domain. Many email providers use the Return-Path domain for SPF checks, and if this domain is different from the domain in your From address, it can lead to alignment issues.

June 2022 - SocketLabs
Marketer view

Email marketer from MailerMailer explains that a 0% SPF success rate in Google Postmaster Tools, despite passing SPF, DKIM, and DMARC, often indicates an SPF alignment issue. SPF alignment requires the domain used in the 'MAIL FROM' or 'Return-Path' address to match the domain in the 'From' header. If these domains don't align, SPF may pass the authentication check but fail the alignment check, resulting in a 0% success rate in Google Postmaster Tools.

August 2021 - MailerMailer
Marketer view

Email marketer from Reddit shares that the 0% SPF success rate could mean that even though your SPF record is valid, it's not aligning with your 'From' address. Make sure the domain used for sending (the 'envelope from' or 'Return-Path') is the same as, or a subdomain of, the domain in your 'From' address.

August 2021 - Reddit
Marketer view

Marketer from Email Geeks explains that SPF for visible From domain is a legacy of SPF2.0, "SenderID," which Microsoft introduced as part of its "embrace and extend" strategy, which it then abandoned when it turned out to be useless, but only after a whole bunch of miscellaneous filters had been written to check SPF on the visible From domain. So, now, SPF for that domain's not technically required for anyone any more, but there's a whole bunch of little legacy filters that do it anyway...

November 2023 - Email Geeks
Marketer view

Marketer from Email Geeks shares that a number of platforms are walking back deploying SPF, saying they manage it for you via the return-path domain. Though in the interest of having a belt and suspenders, deploying the SPF isn’t generally a bad idea because it helps in case any servers are out there processing SPF auth some divergent kind of way. Interesting regarding the. SPF auth graph being dependent on the HELO domain, because typically needs to match the PTR of the sending IP. I’ve seen IPs end up listed on SpamHaus when this is not the case.

September 2022 - Email Geeks
Marketer view

Marketer from Email Geeks explains that Postmaster tools is actually reporting on the alignment.

August 2021 - Email Geeks
Marketer view

Email marketer from EmailonAcid shares that although SPF may authenticate a message, DMARC also evaluates alignment. If SPF passes but isn’t aligned, then DMARC authentication fails. This typically occurs when the domain in the Return-Path doesn’t match the domain of the From address. You need to implement SPF alignment.

February 2022 - EmailonAcid
Marketer view

Email marketer from EasyDMARC explains that the 0% SPF success rate while having a valid SPF record likely indicates an alignment issue. Postmaster Tools emphasizes DMARC alignment, where the domain in the 'From' address must align with the authenticating domain (either SPF or DKIM). If the domains are misaligned, Postmaster Tools will report SPF as failing.

July 2022 - EasyDMARC
Marketer view

Email marketer from SendGrid explains that for optimal deliverability and DMARC compliance, the domain used for SPF authentication (the 'Return-Path' or 'MAIL FROM') should align with the domain used in the 'From' header. Even if your SPF record is valid, misaligned domains can lead to lower SPF success rates and potential deliverability issues.

May 2024 - SendGrid
Marketer view

Marketer from Email Geeks shares an easy way to check if everything is passing is to send an email to a Gmail account, then on desktop go to the 3 dots menu and click “Show Original” and review the top of the resulting new tab.

November 2021 - Email Geeks

What the experts say
2Expert opinions

A 0% SPF success rate in Google Postmaster Tools, even when SPF, DKIM, and DMARC pass, often points to a domain alignment issue. The receiving server may be evaluating SPF against a different domain than expected, highlighting the importance of DMARC alignment. DMARC alignment hinges on the email header's domain matching the domain authorized through SPF or DKIM. Monitoring DMARC reports is crucial to understand authentication rates and alignment outcomes.

Key opinions

  • SPF Domain Check: Receiving servers may be checking SPF against a different domain than expected.
  • DMARC Alignment: Google Postmaster Tools shows 0% SPF success if emails don't align with DMARC.
  • Domain Matching: DMARC alignment depends on the header domain matching the domain authorized by SPF or DKIM.

Key considerations

  • Check Domain Evaluation: Verify which domain is being evaluated during the SPF check.
  • Review DMARC Policy: Ensure SPF checks align with your DMARC policy.
  • Monitor DMARC Reports: Use DMARC reports to get a clear picture of authentication rates and alignment results.
Expert view

Expert from Spam Resource explains that a 0% SPF success rate, despite SPF passing, often means the receiving server is checking SPF against a different domain than what you expect. It's crucial to check which domain is being evaluated during the SPF check and ensure it aligns with your DMARC policy.

December 2022 - Spam Resource
Expert view

Expert from Word to the Wise explains Google Postmaster tools shows 0% if the emails don't align with DMARC. DMARC alignment depends on the domain in the header matching the domain which authorized the email through SPF or DKIM. Check your DMARC reports to get a clear picture of your authentication rates, including SPF, DKIM, and alignment results.

December 2021 - Word to the Wise

What the documentation says
4Technical articles

Google Postmaster Tools reports SPF success based on alignment, not just authentication. Alignment requires the 'Return-Path' domain to match the 'From' header domain. Even if SPF passes, a mismatch causes a 0% success rate, impacting deliverability and potentially leading to DMARC policy rejections. Ensuring the 'Return-Path' domain matches or is a subdomain of the 'From' domain is crucial for proper SPF alignment and DMARC compliance.

Key findings

  • Alignment Focus: Postmaster Tools prioritizes SPF alignment over basic SPF authentication.
  • Domain Matching: SPF alignment mandates the 'Return-Path' domain matches the 'From' header domain.
  • DMARC Reliance: DMARC depends on SPF alignment; misalignment can result in DMARC policy failures.
  • Deliverability Impact: SPF misalignment can negatively affect email deliverability.

Key considerations

  • Verify Domain Match: Ensure the 'Return-Path' domain is identical to or a subdomain of the 'From' header domain.
  • DMARC Compliance: Implement correct SPF alignment to comply with DMARC policies.
  • Review SPF Configuration: Regularly check SPF records to confirm proper setup and avoid domain mismatches.
Technical article

Documentation from RFC explains the Sender Policy Framework. The SPF authentication result is only part of the equation, DMARC focuses heavily on the alignment of the domain used to authenticate (SPF or DKIM) and the domain presented to the user in the From: header. If alignment fails, even with a passing SPF record, a DMARC policy might still reject the email.

January 2023 - RFC4408
Technical article

Documentation from AuthSMTP states that even if your SPF record is valid, you may see SPF failures in reports if the sending domain in the Return-Path doesn't match the domain in the From: header. To ensure SPF passes correctly and aligns with DMARC, the Return-Path domain must match your From: domain, or be a subdomain of it.

May 2023 - AuthSMTP
Technical article

Documentation from Google explains that Google Postmaster Tools displays SPF success rates based on SPF alignment, not just passing SPF. Alignment checks if the domain in the 'Return-Path' matches the domain in the 'From' header. Even if SPF passes initially, a mismatch in these domains leads to a 0% SPF success rate within the tool.

February 2024 - Google
Technical article

Documentation from DMARC Analyzer explains that for SPF to fully 'align' under DMARC, the domain in the 'Return-Path' (also known as the 'envelope from' address) must match the domain in the 'From' header. If the domains are different, SPF authentication passes but the alignment fails, which can lead to issues with deliverability and reporting in tools like Google Postmaster Tools.

February 2024 - DMARC Analyzer