Why does Google Postmaster Tool unverify domains and how to fix?

Email marketer from Gmass shares that domain reputation issues can cause verification problems. The suggested fix is to ensure you have all the DNS records configured.

Marketer from Email Geeks agrees that domains are randomly becoming unverified in the last month.

Marketer from Email Geeks observed that access was initially lost to domains which the client had originally shared, and not domains which they had been the first to set GPT up on and domains of former clients are being re-added to the dashboard.

Marketer from Email Geeks shares their experience of domain unverified in Google Postmaster Tool, happening after adding another TXT Record with "google-site-verification...". They successfully re-verified it with a click without adding a new TXT record.

Email marketer from Email Marketing Forum responds that a potential cause for domain unverification in Google Postmaster Tools can be related to changes or expiration of SSL certificates on the domain. They suggests ensuring your SSL certificates are valid and up-to-date.

Marketer from Email Geeks shares that they are seeing the same issue (domains becoming unverified) across multiple accounts and suggests it might be a Google Postmaster Tool glitch.

Email marketer from EmailGeeks shares that if someone removed the TXT string for Google Postmaster Tools, causing the domain to now reflect being not verified. They recommend checking the TXT records first and ensure nobody has removed it.

Email marketer from Quora shares that some hosting providers may automatically remove or modify DNS records, causing verification issues. It is important to check if the hosting provider has any automatic DNS management settings that may be interfering with the TXT record. If so, they may need to be disabled or configured to allow the TXT record to remain unchanged.

Email marketer from StackExchange answers that issues with TXT record formatting (e.g., incorrect quotes, extra spaces) can lead to verification failure. The suggested fix is to carefully check the TXT record value in your DNS settings and ensure it matches exactly what Google Postmaster Tools provides, including case sensitivity.

Email marketer from EmailToolTester shares that domain authentication issues can cause verification problems. The suggested fix is to ensure you have all the DNS records configured.

Email marketer from Reddit shares their experience that sometimes Google Postmaster Tools glitches and domains randomly become unverified. They recommend checking the TXT records first and if they are correct, to wait a bit and try reverifying later.

Marketer from Email Geeks confirms they are also seeing the same issue and agrees it might be a Google Postmaster Tool glitch.

Expert from Word to the Wise, Laura Atkins, explains that problems in Google Postmaster Tools are often related to domain reputation and authentication. They suggest reviewing your sending practices, ensuring proper DKIM, SPF, and DMARC setup, and monitoring IP and domain reputation to address the root cause of verification issues.

Expert from Spam Resource mentions issues related to DNS configurations and suggests to validate DNS records. Also to ensure the records align correctly with Google's requirements and ensure you have correct setup. Furthermore, Spam Resource indicates to always validate your configuration and check that no records have been changed.

Documentation from Cloudflare explains that conflicts with other TXT records can cause verification problems. If there are multiple TXT records with overlapping or conflicting purposes, Google might fail to verify the domain. The suggested fix is to review all TXT records to remove unnecessary ones or combine records where possible, following the specific syntax requirements for multiple TXT records.

Documentation from RFC explains DNS configurations and how to configure and validate it. The suggested fix is to follow steps in the document and reach out to experts if unsure.

Documentation from Google Help explains that domain verification may be lost if the DNS records are incorrect or have been changed. To fix this, you need to ensure the TXT record is correctly configured in your DNS settings and matches the value provided by Google Postmaster Tools. Re-verification can be triggered once the DNS record has been validated.

Documentation from MXToolbox Knowledge Base explains that DNS propagation issues can lead to Google Postmaster Tools failing to verify domains. If DNS changes are not fully propagated across all servers, Google might not be able to validate the TXT record. The suggested fix is to use tools like MXToolbox to check the DNS records across different locations and ensure consistency.