Why did Really Good Emails go to spam?

Email marketer from HubSpot explains that email deliverability best practices include obtaining explicit consent from subscribers, using a dedicated IP address, authenticating your email with SPF, DKIM, and DMARC, monitoring your sender reputation, and avoiding spam trigger words.

Marketer from Email Geeks shares that Really Good Emails landed in the spam folder for one of their accounts, but the main inbox otherwise.

Email marketer from Moosend responds that spam trigger words are words or phrases that are commonly used in spam emails and can cause your emails to be flagged as spam. Avoiding these words and using natural language can help improve email deliverability.

Marketer from Email Geeks responds that there were no spam issues, and the email arrived in both their personal Gmail and Beefree Gmail accounts.

Email marketer from EmailOctopus responds that using a dedicated IP address can help improve your sender reputation. This means that you're not sharing your IP with other senders, so your sending reputation is based solely on your own practices.

Email marketer from Sendinblue shares strategies to improve email deliverability and avoid spam filters, including warming up your IP address, using double opt-in for subscriptions, segmenting your email list, cleaning your email list regularly, and monitoring your sender reputation.

Email marketer from Litmus shares insights on factors affecting email placement, including authentication, sender reputation, list hygiene, engagement, and content. They emphasize the importance of monitoring inbox placement and adapting strategies based on performance.

Email marketer from ActiveCampaign answers that improving email deliverability involves several steps, including email list cleaning, improving sending frequency, authenticating your domain, and ensuring your sending IP has a good reputation. Avoiding spam trigger words and testing email content are also crucial.

Email marketer from MailerLite explains that email personalization can significantly reduce the chances of emails being marked as spam. Using personalized content, such as the recipient's name or specific interests, can increase engagement and improve sender reputation.

Email marketer from Omnisend explains that having a clear and easy unsubscribe process is crucial for email deliverability. Making it difficult for recipients to unsubscribe can lead to them marking your emails as spam, which negatively impacts your sender reputation.

Email marketer from ZeroBounce answers that maintaining a healthy email list by regularly cleaning it from invalid or inactive addresses is essential to avoid spam filters. High bounce rates and low engagement can negatively affect your sender reputation, leading to increased spam classification.

Email marketer from Mailjet explains that various factors can cause emails to land in the spam folder, including a poor sender reputation, spam trigger words in the email content, high image-to-text ratio, lack of proper authentication (SPF, DKIM, DMARC), and sending to unengaged or inactive recipients.

Expert from Word to the Wise responds that email authentication is critical for deliverability, including SPF, DKIM, and DMARC. Implementing these technologies helps mailbox providers verify that emails are genuinely sent from your domain, reducing the likelihood of being marked as spam.

Expert from SpamResource explains that multiple factors influence spam filtering decisions, including the sending IP address reputation, domain reputation, the content of the email, and user engagement (or lack thereof). Poor performance in any of these areas can lead to emails being filtered as spam.

Documentation from Microsoft Support answers that email may be classified as junk due to various reasons, including the sender being on a block list, the content containing spam-like characteristics, the recipient marking the email as junk, or the email failing authentication checks. They advise checking sender reputation and ensuring compliance with email sending best practices.

Documentation from RFC Editor describes how SPF records are a means to prevent sender address forgery, which can be used in phishing emails and spam. This assists the email receiver determine if the email is in fact from the sender and is a means to improve email deliverability and reduce spam classification.

Documentation from Google Support explains that Gmail marks emails as spam based on several factors, including user reports, sender reputation, authentication issues (SPF, DKIM, DMARC), and content that resembles spam. If a high number of users mark an email as spam, Gmail is more likely to filter similar emails to the spam folder.

Documentation from DMARC.org explains that DMARC (Domain-based Message Authentication, Reporting & Conformance) is an email authentication protocol that allows domain owners to protect their domains from unauthorized use, such as phishing and spam. By implementing DMARC, domain owners can instruct email receivers on how to handle messages that fail authentication checks.