Why are my newsletters landing in the Gmail Primary tab instead of Updates or Promotions?

Email marketer from Email on Acid shares that Gmail takes into account a multitude of factors including authentication, sender reputation, content, and subscriber engagement when determining the appropriate tab placement for incoming emails.

Email marketer from Reddit shares that Gmail's filtering can be influenced by users manually moving emails between tabs. If a user consistently moves promotional emails to the Promotions tab, Gmail is more likely to filter similar emails there in the future.

Email marketer from Email Marketing Forum says that avoiding words like 'free' or 'discount' in emails could impact placement

Email marketer from EmailToolTester explains that personalizing emails, can help to increase the likelihood of emails landing in the primary inbox

Email marketer from HubSpot explains that proper email authentication (SPF, DKIM, DMARC) is crucial for establishing sender legitimacy and improving inbox placement. Emails without proper authentication are more likely to be filtered into spam or other tabs.

Marketer from Email Geeks confirms noticing the issue of emails landing in the Primary tab around 7:30pm EDT on Friday across multiple Gmail accounts.

Marketer from Email Geeks shares seed test results showing a promotional email landed in the primary tab, bypassing the updates tab, which is unusual.

Email marketer from Neil Patel's Blog shares that improving sender reputation through consistent sending habits, high engagement rates (opens and clicks), and proper authentication (SPF, DKIM, DMARC) can help influence Gmail's tab placement.

Email marketer from Mailchimp explains that Gmail's algorithm is complex and considers factors like sender reputation, email content, and user interaction. If recipients frequently move emails from the Primary tab to other tabs, Gmail learns to filter similar emails accordingly.

Email marketer from Litmus notes that high open rates, click-through rates, and positive user interactions (such as marking emails as 'not spam' or replying) signal to Gmail that your emails are valuable and wanted, increasing the chances of landing in the Primary tab.

Marketer from Email Geeks confirms that several streams of intended emails, which typically and should land in the Updates tab, have been showing up in the Primary tab instead.

Email marketer from Sender explains that you should avoid misleading subject lines. Make sure the body of the email is consistent with the email subject line. If you promise a discount on a certain product, make sure that is what you are offering in the email, and don’t just link to your general website.

Expert from Word to the Wise explains that Gmail's algorithms are heavily influenced by user behavior, and positive engagement (e.g., marking emails as important, replying) can improve placement in the Primary tab.

Expert from Spamresource explains that the first thing you should do to get into the primary inbox is to make sure you have your authentication sorted.

Documentation from DKIM.org explains that DKIM is DomainKeys Identified Mail. It defines a domain-level authentication framework for email, which provides both message authentication and sender authentication

Documentation from RFC explains that SPF records help prevent email spoofing by specifying which mail servers are authorized to send emails on behalf of a domain. Implementing SPF can improve deliverability and inbox placement.

Documentation from DMARC.org explains that DMARC policy allows senders to tell receiving mail systems what to do with messages that fail authentication checks. Implementing DMARC can protect your brand's domain and increase deliverability.

Documentation from Google Support explains that Gmail's algorithm automatically sorts emails into tabs based on various factors. Emails can land in the Primary tab if Gmail deems them important or personal, overriding the intended category.