Why are my emails to henmail.se going to spam even with engaged users?
Summary
What email marketers say9Marketer opinions
Email marketer from Litmus explains if henmail.se sends emails too frequently, email providers may see this as a sign of spamming, especially if users aren't actively engaging with every email. Reducing sending frequency and targeting emails to specific segments can improve deliverability.
Email marketer from Campaign Monitor shares that preview text in the email client can trigger spam filters. Ensure your preview text is engaging, accurate and relevant to the email content.
Email marketer from Mailjet explains that spam filters are triggered by email content, even with engaged users. Overly promotional language, excessive use of images, and certain keywords associated with spam can lead to emails being flagged. Reviewing and optimizing email content can reduce the likelihood of being marked as spam.
Email marketer from Sendinblue shares if the sending IP address has been used for spamming activities in the past, email providers may flag emails as spam, regardless of engagement levels. Using a dedicated IP address and monitoring its reputation can help improve deliverability.
Email marketer from Reddit shares that even if users were once engaged, email lists can degrade over time. Addresses may become inactive or turn into spam traps. Regular list cleaning and removing inactive subscribers can improve deliverability.
Email marketer from Email on Acid shares if henmail.se's domain or IP address is on a blocklist, emails may be automatically marked as spam by email providers. Checking blocklist status and taking steps to get removed can improve deliverability.
Email marketer from Stack Overflow shares email providers offer feedback loops that allow senders to receive reports when users mark their emails as spam. Monitoring feedback loops and removing users who consistently mark emails as spam can improve sender reputation.
Email marketer from an email marketing forum shares that high hard bounce rates indicate deliverability problems. A hard bounce means the email address is invalid. Removing these immediately can help improve sender reputation.
Email marketer from Neil Patel's Blog explains that if henmail.se has a low domain reputation, even engaged users might receive emails in spam folders due to sender reputation issues. Implementing email authentication protocols (SPF, DKIM, DMARC) can help improve reputation.
What the experts say6Expert opinions
Expert from Word to the Wise explains that even if users were previously engaged, they may have turned into spam traps. Engagement is an indication to send *more* mail, but *not* mail to just any address. A previously engaged address is a valid address to send to, but you still have to be sure where it came from.
Expert from Email Geeks shares that based on web searches, it doesn’t look like henmail.se even has 160 users, questioning the claim of previous clicks from that many users.
Expert from Email Geeks guesses that henmail.se is a small personal (or possibly business) domain.
Expert from Spam Resource explains that when troubleshooting delivery issues it's important to look at the DNS records for henmail.se and make sure they are configured correctly. DNS issues can stop mail from reaching the inbox
Expert from Word to the Wise shares email content can look suspicious, even if the user is 'engaged'. A lot depends on the filters, but the content should be reviewed.
Expert from Word to the Wise explains that sending to engagement is not a delivery silver bullet. Just because an address engaged previously does not mean it will land in the inbox. Senders need to work at engagement, and it needs to be current.
What the documentation says5Technical articles
Documentation from DKIM explains that DomainKeys Identified Mail (DKIM) adds a digital signature to email headers, verifying the sender's authenticity. Email providers may flag emails from henmail.se as spam if they lack a valid DKIM signature or if the signature doesn't match the domain.
Documentation from Microsoft SNDS explains that using Microsoft's Smart Network Data Services helps monitor IP reputation. Understanding your IP reputation can help identify and address issues that may be causing emails to go to spam.
Documentation from RFC explains that Sender Policy Framework (SPF) records specify the mail servers authorized to send emails on behalf of a domain. If henmail.se lacks a properly configured SPF record, email providers may consider emails from that domain as potentially spoofed and send them to spam.
Documentation from DMARC shares that Domain-based Message Authentication, Reporting & Conformance (DMARC) policy instructs email providers on how to handle emails that fail SPF and DKIM checks. If henmail.se has a DMARC policy set to 'reject' or 'quarantine', emails failing authentication will be sent to spam or blocked.
Documentation from Google Postmaster Tools explains using Google Postmaster Tools provides insights into domain reputation, spam rates, and other deliverability metrics. Monitoring these metrics can help identify and address issues that may be causing emails to go to spam.