Why are my emails to henmail.se going to spam even with engaged users?

Summary

Emails to henmail.se are being marked as spam despite apparent user engagement due to a combination of factors related to domain reputation, email content, authentication, list hygiene, and sending practices. It's crucial to verify the domain's size and user base, ensure proper email authentication (SPF, DKIM, DMARC), optimize email content, maintain a clean email list, and monitor sender reputation through tools like Google Postmaster Tools and Microsoft SNDS. Focusing on current engagement rather than relying solely on past activity and addressing potential DNS issues are also important.

Key findings

  • Domain Size & Reputation: henmail.se may be a small domain with low reputation, impacting deliverability even to engaged users.
  • Authentication Issues: Lack of or incorrect SPF, DKIM, and DMARC configurations can flag emails as suspicious.
  • Content Problems: Overly promotional content, problematic keywords, and irrelevant preview text can trigger spam filters.
  • List Hygiene Decay: Email lists degrade over time, accumulating spam traps and inactive addresses.
  • Sending Practices: High sending frequency, high bounce rates, and lack of engagement monitoring contribute to spam classification.
  • Engagement Misinterpretation: Past engagement doesn't guarantee inbox placement; current engagement is key.
  • DNS Configuration: Incorrectly configured DNS can cause deliverability problems.
  • Blocklisting: The IP or domain could be listed on a blocklist

Key considerations

  • Validate Domain & User Base: Verify the size and activity of the henmail.se user base.
  • Implement Authentication: Set up SPF, DKIM, and DMARC records to authenticate emails.
  • Optimize Email Content: Refine content to avoid spam triggers (language, images, keywords, preview text).
  • Maintain List Hygiene: Regularly clean the email list to remove inactive and problematic addresses.
  • Adjust Sending Practices: Reduce sending frequency, monitor bounce rates, and remove non-engaged subscribers.
  • Focus on Current Engagement: Prioritize sending to users with recent engagement.
  • Review DNS Settings: Ensure proper DNS configuration for the domain.
  • Monitor Feedback Loops: Monitor feedback loops and remove users who consistently mark emails as spam.
  • Check Blocklists: Check if the IP or domain is listed on any blocklists
  • Dedicated IP: Ensure you are using a dedicated IP

What email marketers say
9Marketer opinions

Emails to henmail.se may be going to spam despite user engagement due to several factors. These include a low domain reputation, problematic email content, a tainted sending IP address, degraded email lists containing spam traps or inactive addresses, blocklisting, lack of feedback loop monitoring, excessive sending frequency, high hard bounce rates, and issues with preview text. Proper email authentication (SPF, DKIM, DMARC) is crucial, along with regular list cleaning and monitoring of sender reputation.

Key opinions

  • Reputation: Low domain or IP reputation can cause emails to be marked as spam, even to engaged users.
  • Content: Spam filters can be triggered by email content, including overly promotional language, excessive images, and specific keywords.
  • Authentication: Lack of proper email authentication (SPF, DKIM, DMARC) can lead to deliverability issues.
  • List Hygiene: Degraded email lists with inactive addresses or spam traps can negatively impact deliverability.
  • Blocklists: Being on a blocklist will cause emails to be automatically marked as spam.
  • Sending Frequency: Sending emails too frequently can be perceived as spamming.
  • Bounces: High hard bounce rates indicate deliverability problems.

Key considerations

  • Improve Reputation: Implement email authentication protocols (SPF, DKIM, DMARC) to improve sender reputation.
  • Optimize Content: Review and optimize email content to avoid triggering spam filters.
  • Clean Email List: Regularly clean the email list to remove inactive addresses and spam traps.
  • Monitor Blocklists: Check blocklist status and take steps to get removed if listed.
  • Feedback Loops: Monitor feedback loops and remove users who consistently mark emails as spam.
  • Reduce Frequency: Reduce sending frequency and target emails to specific segments.
  • Handle Bounces: Immediately remove hard bounces from the email list.
  • Preview Text: Ensure preview text is engaging, accurate and relevant to the email content.
Marketer view

Email marketer from Litmus explains if henmail.se sends emails too frequently, email providers may see this as a sign of spamming, especially if users aren't actively engaging with every email. Reducing sending frequency and targeting emails to specific segments can improve deliverability.

June 2024 - Litmus
Marketer view

Email marketer from Campaign Monitor shares that preview text in the email client can trigger spam filters. Ensure your preview text is engaging, accurate and relevant to the email content.

September 2022 - Campaign Monitor
Marketer view

Email marketer from Mailjet explains that spam filters are triggered by email content, even with engaged users. Overly promotional language, excessive use of images, and certain keywords associated with spam can lead to emails being flagged. Reviewing and optimizing email content can reduce the likelihood of being marked as spam.

December 2021 - Mailjet
Marketer view

Email marketer from Sendinblue shares if the sending IP address has been used for spamming activities in the past, email providers may flag emails as spam, regardless of engagement levels. Using a dedicated IP address and monitoring its reputation can help improve deliverability.

February 2022 - Sendinblue
Marketer view

Email marketer from Reddit shares that even if users were once engaged, email lists can degrade over time. Addresses may become inactive or turn into spam traps. Regular list cleaning and removing inactive subscribers can improve deliverability.

June 2022 - Reddit
Marketer view

Email marketer from Email on Acid shares if henmail.se's domain or IP address is on a blocklist, emails may be automatically marked as spam by email providers. Checking blocklist status and taking steps to get removed can improve deliverability.

October 2023 - Email on Acid
Marketer view

Email marketer from Stack Overflow shares email providers offer feedback loops that allow senders to receive reports when users mark their emails as spam. Monitoring feedback loops and removing users who consistently mark emails as spam can improve sender reputation.

July 2022 - Stack Overflow
Marketer view

Email marketer from an email marketing forum shares that high hard bounce rates indicate deliverability problems. A hard bounce means the email address is invalid. Removing these immediately can help improve sender reputation.

September 2023 - Email Marketing Forum
Marketer view

Email marketer from Neil Patel's Blog explains that if henmail.se has a low domain reputation, even engaged users might receive emails in spam folders due to sender reputation issues. Implementing email authentication protocols (SPF, DKIM, DMARC) can help improve reputation.

September 2024 - Neil Patel's Blog

What the experts say
6Expert opinions

Emails to henmail.se might be landing in spam even with engaged users due to a few key reasons. The domain itself might be small, and the claim of a large engaged user base could be inaccurate. Sending based solely on past engagement isn't a guaranteed inbox placement, as addresses can become spam traps. Additionally, the email content itself could be suspicious. Finally, the DNS records for henmail.se should be checked to ensure proper configuration.

Key opinions

  • Domain Size: henmail.se might be a small personal or business domain with a limited user base.
  • Engagement Validity: Past engagement doesn't guarantee future inbox placement; addresses can become spam traps.
  • Content Suspicion: Email content can trigger spam filters, even if the user was previously engaged.
  • DNS Configuration: Incorrectly configured DNS records for henmail.se can cause deliverability problems.

Key considerations

  • Verify User Base: Confirm the actual number of users and their engagement levels.
  • Re-evaluate Engagement Strategy: Don't rely solely on past engagement; ensure data quality and recency.
  • Review Content: Scrutinize email content for potentially spam-triggering elements.
  • Check DNS: Verify the accuracy and completeness of henmail.se's DNS records.
Expert view

Expert from Word to the Wise explains that even if users were previously engaged, they may have turned into spam traps. Engagement is an indication to send *more* mail, but *not* mail to just any address. A previously engaged address is a valid address to send to, but you still have to be sure where it came from.

May 2024 - Word to the Wise
Expert view

Expert from Email Geeks shares that based on web searches, it doesn’t look like henmail.se even has 160 users, questioning the claim of previous clicks from that many users.

June 2022 - Email Geeks
Expert view

Expert from Email Geeks guesses that henmail.se is a small personal (or possibly business) domain.

June 2022 - Email Geeks
Expert view

Expert from Spam Resource explains that when troubleshooting delivery issues it's important to look at the DNS records for henmail.se and make sure they are configured correctly. DNS issues can stop mail from reaching the inbox

December 2021 - Spam Resource
Expert view

Expert from Word to the Wise shares email content can look suspicious, even if the user is 'engaged'. A lot depends on the filters, but the content should be reviewed.

July 2024 - Word to the Wise
Expert view

Expert from Word to the Wise explains that sending to engagement is not a delivery silver bullet. Just because an address engaged previously does not mean it will land in the inbox. Senders need to work at engagement, and it needs to be current.

March 2024 - Word to the Wise

What the documentation says
5Technical articles

Emails to henmail.se may be going to spam even with engaged users due to issues with email authentication and a lack of monitoring tools. Missing or improperly configured SPF, DKIM, and DMARC records can cause email providers to flag messages as spam. Furthermore, a lack of monitoring via tools like Google Postmaster Tools and Microsoft SNDS makes it difficult to diagnose and address the underlying issues impacting deliverability.

Key findings

  • SPF Configuration: Missing or misconfigured SPF records can lead to emails being flagged as potentially spoofed.
  • DKIM Signature: Lack of a valid DKIM signature or a mismatch between the signature and the domain can result in emails being marked as spam.
  • DMARC Policy: A DMARC policy set to 'reject' or 'quarantine' will cause emails failing SPF and DKIM checks to be sent to spam or blocked.
  • Monitoring Tools: Lack of monitoring via Google Postmaster Tools and Microsoft SNDS hinders the ability to identify and address deliverability issues.

Key considerations

  • Implement SPF: Configure SPF records to specify authorized mail servers for the domain.
  • Implement DKIM: Implement DKIM to add digital signatures to email headers, verifying sender authenticity.
  • Implement DMARC: Implement a DMARC policy to instruct email providers on how to handle emails that fail authentication.
  • Monitor with Tools: Utilize Google Postmaster Tools and Microsoft SNDS to monitor domain and IP reputation and identify deliverability issues.
Technical article

Documentation from DKIM explains that DomainKeys Identified Mail (DKIM) adds a digital signature to email headers, verifying the sender's authenticity. Email providers may flag emails from henmail.se as spam if they lack a valid DKIM signature or if the signature doesn't match the domain.

April 2022 - DKIM
Technical article

Documentation from Microsoft SNDS explains that using Microsoft's Smart Network Data Services helps monitor IP reputation. Understanding your IP reputation can help identify and address issues that may be causing emails to go to spam.

February 2024 - Microsoft
Technical article

Documentation from RFC explains that Sender Policy Framework (SPF) records specify the mail servers authorized to send emails on behalf of a domain. If henmail.se lacks a properly configured SPF record, email providers may consider emails from that domain as potentially spoofed and send them to spam.

May 2021 - RFC
Technical article

Documentation from DMARC shares that Domain-based Message Authentication, Reporting & Conformance (DMARC) policy instructs email providers on how to handle emails that fail SPF and DKIM checks. If henmail.se has a DMARC policy set to 'reject' or 'quarantine', emails failing authentication will be sent to spam or blocked.

April 2022 - DMARC
Technical article

Documentation from Google Postmaster Tools explains using Google Postmaster Tools provides insights into domain reputation, spam rates, and other deliverability metrics. Monitoring these metrics can help identify and address issues that may be causing emails to go to spam.

October 2024 - Google