Why are my emails going to Gmail spam even with high open rates and good authentication?

Email marketer from Reddit shares that the content of your emails might be triggering spam filters. Even if you have high open rates, if your content contains spam trigger words, excessive links, or poor formatting, Gmail may still classify it as spam.

Email marketer from Litmus shares that if your email renders poorly in Gmail, recipients are more likely to mark it as spam. Ensure your emails are mobile-friendly and test them across various email clients to prevent rendering issues.

Email marketer from Neil Patel Blog shares that high open rates don't guarantee inbox placement. Engagement matters - Gmail looks at whether recipients mark emails as important, reply, or move them out of the promotions tab. Also, lists should be cleaned regularly of unengaged users.

Email marketer from Mailjet responds if you're on a shared IP address, your sender reputation can be affected by other users. A dedicated IP gives you more control over your reputation and can improve deliverability if managed correctly.

Email marketer from Stack Overflow responds that high email frequency, even with good authentication, can lead to subscribers marking emails as spam. Adjusting the frequency and providing clear unsubscription options can help reduce spam complaints and improve deliverability.

Email marketer from Sendinblue emphasizes that sender reputation is key. Even with authentication, a poor sender reputation built from spam complaints or sending to invalid addresses can lead to spam placement. Monitoring sender reputation using tools like Google Postmaster Tools is essential.

Email marketer from Email on Acid shares that double opt-in ensures that subscribers genuinely want to receive your emails, reducing the likelihood of spam complaints and improving your sender reputation.

Email marketer from Email Geeks shares her process which includes testing different pieces of content and sending systems to triangulate the problem when troubleshooting Gmail spam issues.

Email marketer from GMass Blog responds that even if your open rates are great, the 'engagement' of those opens matters. If people open, but then immediately delete or never click links, Gmail learns that the emails aren't valuable to the recipient, leading to future spam placement.

Email marketer from HubSpot Blog explains that sending irrelevant emails to subscribers can lead to low engagement and increased spam complaints. Proper segmentation and targeting are crucial to ensure that subscribers only receive emails that are relevant to them, improving deliverability.

Expert from Word to the Wise shares the advice that even with proper authentication and a good reputation, Gmail's content filters can still flag emails as spam if they contain certain phrases or structures associated with spam, or if the email is formatted in a suspicious way.

Expert from Email Geeks clarifies that a simple volume increase doesn't cause emails to go to spam. However, a volume increase to recipients who don't want the mail and mark it as spam will negatively impact inbox placement.

Expert from Email Geeks explains that GPT data is a trailing indicator, and it takes time to see changes after fixing issues.

Expert from Email Geeks explains that Google uses two layers of filtering: machine learning and individual user behavior. Seed tests reflect the global decision about mail, and are most useful when showing 100% inbox placement. A high pixel load rate (40%) suggests most mail is reaching inboxes. Testing with new addresses can help get global results, not individual results.

Expert from Spam Resource explains that open rates don't necessarily reflect inbox placement. A high open rate might only represent engaged users while a large portion of unengaged recipients are having mail filtered to the spam folder.

Documentation from DMARC.org indicates that while DMARC helps prevent domain spoofing, a policy of 'p=none' does not enforce any action on emails that fail authentication. To fully protect your domain, you need to implement 'p=quarantine' or 'p=reject'.

Documentation from Google Postmaster Tools highlights the importance of monitoring your domain and IP reputation. A sudden drop in reputation can indicate issues that are causing your emails to be marked as spam, despite high open rates.

Documentation from Google Workspace Admin Help explains that Gmail's spam filters consider many factors, including user reports, content, sender reputation, and authentication. Even with proper authentication, content or sending patterns similar to spam can trigger filters.

Documentation from RFC 7208 (Section 6.6) explains that while SPF helps, it doesn't guarantee delivery. Receivers can still filter based on other factors, and a 'hard fail' (-all) SPF record, while strict, won't override all other spam detection mechanisms.