Why are important product emails going to spam and how can I fix it?

Marketer from Email Geeks suggests trying links instead of attachments, ensuring domain authentication is in place, emails are encrypted, and PTR record is set up for the sending IP address.

Email marketer from GlockApps shares that key reasons for emails going to spam include poor IP or domain reputation, being blacklisted, spam trigger words in the subject line or body, incorrect HTML formatting, and high complaint rates. Using a tool to test deliverability is recommended.

Email marketer from Campaign Monitor shares that getting emails delivered requires authentication, sending wanted emails, segmentation, testing, and maintaining a good sender reputation.

Email marketer from Neil Patel explains that improving sender reputation, authenticating your email (SPF, DKIM, DMARC), and cleaning your email list are crucial steps to improve email deliverability and prevent emails from going to spam.

Marketer from Email Geeks asks whether the sender is using a dedicated IP or shared IP, suggests seed testing, and checking IP/domain reputation via Google Postmaster Tools.

Email marketer from Email Marketing Forum shares that he had deliverability issues related to not warming up the IP correctly. Once warmed up, deliverability issues went away

Marketer from Email Geeks suspects the issue is scaling too quickly from a sending domain. Explains that the sender is functionally in the position of being an ESP sending on behalf of someone else, which means they've got to consider all the same types of problems they run into.

Marketer from Email Geeks explains that changing IPs rarely helps unless in extreme situations and that Gmail cares more about domain reputation. Also suggests that plain text content might be an issue if there isn’t enough to engage with.

Email marketer from EmailOctopus shares that to avoid the spam folder, senders should use a reputable email service provider, authenticate their email with SPF and DKIM, avoid spam trigger words, and regularly clean their email list of inactive subscribers.

Email marketer from Litmus shares that to fix email deliverability issues, senders should authenticate their email, maintain a clean email list, monitor their sending reputation, and test their email content and code for spam triggers.

Marketer from Email Geeks explains that to prevent spammers and hackers from being able to exploit the system it's only possible to scale your volume capacity for a domain so quickly. Recommends throttling batch sends as much as possible.

Email marketer from SendGrid shares that reasons for emails landing in the spam folder include a poor sender reputation, lack of email authentication, high spam complaint rates, sending to unengaged recipients, and using spam trigger words.

Email marketer from Hubspot shares that improving email deliverability involves ensuring proper authentication (SPF, DKIM, DMARC), avoiding spam trigger words, cleaning your email list, sending relevant content, and monitoring your sender reputation.

Marketer from Email Geeks shares that it is best practice to use two different IP addresses for transactional emails and marketing emails.

Email marketer from Mailchimp shares that to improve email deliverability, you should authenticate your domain, use a recognizable 'From' address, segment your audience, clean your list regularly, and monitor your results.

Email marketer from ActiveCampaign suggests that improving email deliverability includes focusing on proper list management, sending relevant and engaging content, setting up authentication protocols (SPF, DKIM, DMARC), and monitoring sending reputation.

Marketer from Email Geeks shares that a domain is typically more important than IP addresses in determining email placement.

Email marketer from Reddit explains that consistently sending emails to spam can be due to several factors, including a poor sender reputation, lack of proper email authentication, or being listed on a blocklist. Suggests checking your IP/domain reputation, setting up SPF/DKIM/DMARC records, and ensuring your content isn't triggering spam filters.

Expert from Spam Resource explains that issues such as email volume being too high, emails not being wanted by the recipient, not authenticating the emails and sending spammy content can all cause emails to land in the junk folder.

Expert from Email Geeks suggests improving engagement by changing the subject line or content of the emails and sending a follow-up to the purchaser asking them to confirm that the recipient received the ticket.

Expert from Word to the Wise explains that authentication (SPF, DKIM, DMARC) and sender reputation are key factors determining whether emails land in the inbox or spam folder. Senders need to implement proper authentication and actively manage their reputation to ensure delivery.

Documentation from Google Support explains that to prevent mail to Gmail users from being blocked or sent to spam, ensure that your sending IP has a valid PTR record, use a consistent IP address to send mail, keep complaint rates low, and authenticate email with SPF, DKIM, and DMARC. It also specifies to avoid sending unwanted email, check blocklists, and format messages according to RFC 5322.

Documentation from DMARC.org explains that DMARC, or Domain-based Message Authentication, Reporting & Conformance, is an email authentication protocol. It allows domain owners to protect their domain from unauthorized use, commonly known as email spoofing. By implementing DMARC, domain owners can instruct recipient mail servers on how to handle messages that fail authentication checks, providing enhanced security and control over their email traffic.

Documentation from RFC Editor specifies Internet Message Format describing the syntax for electronic mail messages. It provides technical detail on header fields and body structure.

Documentation from Microsoft explains that to ensure email delivery, senders should authenticate their email, use a dedicated IP address, monitor their sender reputation, comply with junk email policies, and provide an easy unsubscribe mechanism.