Why are Hotmail users marking multiple emails as spam at once?
Summary
What email marketers say10Marketer opinions
Email marketer from answers.microsoft.com responds that users may be marking multiple emails as spam due to the Sweep function which is designed to help manage inboxes quickly. It allows users to delete or move all emails from a sender at once.
Email marketer from Litmus shares that a lack of clear unsubscribe options or preference centers can lead to frustration. When users can't easily opt out, they may resort to marking emails as spam to stop receiving them.
Email marketer from Quora explains that users might mark multiple emails as spam because they no longer find the content relevant or interesting. Over time, their preferences change, and emails that were once welcome become unwanted.
Email marketer from Reddit shares that some users mark emails as spam simply to quickly remove them from their inbox, without considering the consequences for the sender. They use the spam button as a 'delete' button.
Email marketer from Validity shares that users mark emails as spam when the sender's reputation is poor. Continuing to send from a poorly regarded domain may result in mass spam complaints.
Email marketer from Email Provider Review responds that users might be trying to clean out their mailbox quickly, and marking as spam is seen as a quicker alternative to deleting each email individually.
Email marketer from Mailjet explains that users might mark multiple emails as spam if the sender's IP address has been blacklisted due to poor sending practices. This results in many emails being flagged simultaneously.
Email marketer from StackExchange suggests that users may have set up rules or filters that automatically mark certain emails as spam based on keywords or sender information. This can result in multiple emails being marked at once.
Marketer from Email Geeks suggests that the user may have thought they were hitting delete but actually hit the spam button. Alternatively, the user may not care and uses the spam/delete buttons interchangeably without understanding the difference.
Marketer from Email Geeks suggests that the Hotmail spam complaints could be due to a compromised account, a new third-party email client marking things as spam, the user accidentally using "Select All" and then "Spam", or a malfunctioning Hotmail system. Also suggests deduping complaints to see if they are for the same Message-Id.
What the experts say3Expert opinions
Expert from Email Geeks explains the Hotmail spam complaints could be due to the ‘Sweep’ feature which moves all mail from a sender to spam, generating FBL reports.
Expert from Word to the Wise explains that the absence of a feedback loop setup can lead to increased spam complaints. Without a feedback loop, senders are unaware that users are marking their emails as spam, preventing them from addressing the underlying issues.
Expert from SpamResource explains users mark emails as spam because of poor list hygiene. If a sender doesn't regularly clean their email list and remove inactive or unengaged subscribers, they are more likely to receive spam complaints.
What the documentation says5Technical articles
Documentation from Microsoft Support explains that Hotmail's junk email filter automatically moves messages flagged as spam to the Junk Email folder. Users may be mass-marking emails to train the filter to recognize similar emails in the future.
Documentation from Google explains that when users mark emails as spam, Gmail learns from these reports to improve its spam filtering. Users may mark multiple emails at once if they perceive a pattern of unwanted content from a specific sender or source.
Documentation from Sendgrid shares that feedback loops (FBLs) provide senders with data on spam complaints. Users might generate multiple complaints if the sender isn't actively managing their FBLs and continues sending unwanted emails.
Documentation from Constant Contact says users may mark multiple emails as spam if they never explicitly gave permission to receive emails from the sender. Sending emails without proper consent leads to higher spam complaint rates.
Documentation from Spamhaus explains users may inadvertently trigger spam traps by engaging in practices like purchasing email lists or not maintaining list hygiene. These traps can lead to a high volume of spam complaints from certain users.
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