Why are Google Group emails going to spam and what are the alternatives?
Summary
What email marketers say13Marketer opinions
Email marketer from EmailGeek Forum shares that many ISPs have filters that specifically target emails originating from Google Groups because they are often used for spam. Suggests using a different platform for sending group emails to avoid these filters.
Email marketer from Mailjet explains that to avoid the spam folder, it's important to authenticate emails with SPF, DKIM and DMARC records. They also advise cleaning email lists regularly to remove inactive or invalid email addresses.
Marketer from Email Geeks suggests using groups.io which has a free tier.
Email marketer from Reddit mentions that regularly cleaning your email list, using a dedicated IP address, and providing an easy unsubscribe option in your emails can all help improve deliverability and avoid spam filters. They also recommend monitoring your sender reputation and promptly addressing any issues.
Marketer from Email Geeks explains that emails from Google Groups often have a low reputation and are sent to the spam folder. Marking them as not spam can improve the reputation for individual recipients and the entire group.
Email marketer from Reddit explains that Google Groups can be flagged as spam due to the nature of their usage and suggests setting up a dedicated email server or using a reputable email marketing service as alternatives to manage neighborhood email lists effectively.
Email marketer from Neil Patel's Blog explains that low engagement, poor sender reputation, and spam complaints all contribute to deliverability problems with Google Groups. He recommends warming up your IP address and domain before sending large volumes of emails.
Email marketer from Campaign Monitor explains that sender reputation is a critical factor in email deliverability. ISPs use your sender reputation to determine whether to deliver your emails to the inbox or send them to spam. They suggest monitoring your sender reputation and taking steps to improve it, such as authenticating your emails and sending to engaged subscribers.
Email marketer from Litmus explains that using spam trigger words in your email subject line or body can increase the likelihood of being flagged as spam. They recommend avoiding words like 'free,' 'guarantee,' and 'urgent' and proofreading your email for excessive capitalization and exclamation points.
Marketer from Email Geeks suggests that the free version of Google Groups on a shared domain might have hardened filters due to years of abuse by spammers. Recommends recipients vote it out of spam and/or create a rule for the sender.
Marketer from Email Geeks shares that Google Groups are also used a lot for spam, and vendors might be fingerprinting that.
Email marketer from Sendinblue shares that common causes for emails landing in spam include a poor sender reputation, sending to unengaged recipients, and not authenticating your emails. They suggest using double opt-in to ensure engaged subscribers and regularly cleaning your email list.
Email marketer from GMass explains that when sending bulk emails, personalization is key. Use merge fields to address each recipient by name and tailor the email content to their interests. This can help avoid spam filters and increase engagement.
What the experts say5Expert opinions
Expert from Spam Resource explains that properly configuring email authentication methods like SPF, DKIM, and DMARC is essential for verifying the legitimacy of your email and improving deliverability. These records help ISPs confirm that your emails are not spoofed and should be delivered to the inbox.
Expert from Email Geeks explains that Yahoo publishes DMARC p=reject, forbidding their users from using their email addresses at third parties, including mailing lists, which might cause deliverability issues. ARC is intended to mitigate that.
Expert from Word to the Wise responds that maintaining good list hygiene and ensuring high engagement rates are crucial for avoiding spam filters. Regularly removing inactive subscribers and focusing on delivering valuable content to engaged users can significantly improve deliverability.
Expert from Email Geeks suggests using a discussion list server (listserv) for email-based communication. Mentions gaggle.email as one example.
Expert from Email Geeks shares to look for "group email" options, also to check if your hosting provider has such a service.
What the documentation says4Technical articles
Documentation from DMARC.org explains that DMARC (Domain-based Message Authentication, Reporting & Conformance) is an email authentication protocol that allows senders to indicate that their emails are protected by SPF and DKIM, and tells receivers what to do if authentication fails, such as rejecting the message.
Documentation from IETF explains that Sender Policy Framework (SPF) is an email authentication method designed to prevent spammers from using your domain to send unauthorized emails. SPF allows domain owners to specify which mail servers are authorized to send email on behalf of their domain.
Documentation from RFC Editor explains that DomainKeys Identified Mail (DKIM) defines a domain-level authentication framework for email using digital signatures, providing a mechanism for verifying the sender's identity and the integrity of the message content.
Documentation from Google Workspace Admin Help details that to prevent Gmail from misclassifying messages, ensure that you use a consistent sending IP address, keep your spam rate reported in Postmaster Tools below 0.10%, authenticate your email with SPF, DKIM, and DMARC, and use the same address in the From: header on every message you send.
Related resources0Resources
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