Why are emails from a Google Workspace account dropping, especially to banks?
Summary
What email marketers say8Marketer opinions
Email marketer from GMass says that new Google Workspace accounts may have low sending limits and require a warm-up period to establish a positive sending reputation. Sending emails gradually over time can improve deliverability.
Email marketer from Mailjet shares that certain keywords or phrases in email content can trigger spam filters, especially in the financial sector. It suggests avoiding overly promotional language or suspicious links.
Email marketer from Litmus shares that poorly designed emails with broken HTML or excessive images can be flagged as spam. Optimizing email design and ensuring proper rendering across different email clients is crucial.
Email marketer from Email Marketing Forums shares that he has experienced issues with financial organisations and suggests it is almost impossible to resolve without speaking to the specific bank IT security team.
Email marketer from EmailOnAcid explains that a new or relatively unused domain may have a low reputation, causing email providers to be suspicious. Building a positive domain reputation takes time and consistent, responsible sending practices.
Email marketer from SendPulse answers that being on an email blacklist can cause emails to be blocked. It suggests checking your IP address against common blacklists and taking steps to get delisted.
Email marketer from StackOverflow user TechGuru explains that Google Workspace may implement rate limiting to prevent abuse. If a user is sending a high volume of emails in a short period, their emails might be temporarily throttled or blocked.
Email marketer from Reddit user u/email_guy shares that banks often have very aggressive spam filters and security protocols. Even with proper authentication, emails may still be blocked due to the sensitivity of the content.
What the experts say9Expert opinions
Expert from Word to the Wise recommends consistently monitoring sender reputation using tools like Google Postmaster Tools and Microsoft SNDS to quickly identify and address any deliverability issues.
Expert from Email Geeks says that changing locations shouldn't matter regarding email delivery issues.
Expert from Email Geeks says it's important to review DMARC reports to confirm if emails are passing authentication checks.
Expert from SpamResource explains that banks use highly sensitive filtering systems, and even legitimate emails can be caught if they contain certain keywords or patterns associated with fraud or phishing.
Expert from Email Geeks states that Google hides IP addresses, so changing locations shouldn't matter.
Expert from SpamResource answers using a dedicated IP address is crucial for senders who have a good reputation. This isolates your email sending from others who may not be following best practices, giving you more control over your deliverability to certain sectors.
Expert from Email Geeks says that changing locations shouldn't matter at all regarding email delivery issues.
Expert from Email Geeks shares that banks sometimes have unusual email requirements, and in some cases, using a Gmail account might be more practical than troubleshooting domain-related issues.
Expert from Email Geeks recommends removing `pct=10` from the DMARC record and setting the policy to `p=none` temporarily to troubleshoot email delivery issues. They also advise cleaning up the record by removing redundant flags.
What the documentation says4Technical articles
Documentation from SparkPost explains that feedback loops allow email senders to receive reports when recipients mark their emails as spam. Monitoring feedback loops can help identify and address deliverability issues.
Documentation from Google Postmaster Tools explains that low sender reputation can cause emails to be marked as spam or blocked. It suggests monitoring your domain and IP reputation in Postmaster Tools to identify any sudden drops.
Documentation from RFC Editor explains that strict DMARC policies (p=quarantine or p=reject) without proper SPF and DKIM alignment can lead to legitimate emails being blocked. It advises starting with a relaxed policy (p=none) and gradually tightening it as authentication improves.
Documentation from Google Workspace Admin Help explains that Gmail delivery issues can stem from incorrect MX record setup, SPF record misconfiguration, or DKIM not being properly enabled. It recommends checking these settings in the Google Admin console.