Why are cold email senders difficult to help with deliverability issues?
Summary
What email marketers say9Marketer opinions
Email marketer from Mailchimp explains that sending emails to people who haven't given you permission can damage your sender reputation and deliverability. Mailchimp emphasizes that respecting recipients' preferences is crucial for successful email marketing.
Email marketer from GMass shares that lack of personalization makes it difficult to engage recipients and avoid being marked as spam. Generic, mass emails are more likely to be flagged by spam filters.
Email marketer from Sendinblue shares that inconsistent sending habits make it difficult to build a consistent sender reputation and leads to spam filtering. Cold email campaigns are often sporadic and don't follow a regular sending schedule.
Email marketer from Woodpecker explains that cold email senders struggle with deliverability because they don't warm up their sending IP address before sending large volumes of emails. This sudden increase in sending volume can raise red flags with ISPs.
Email marketer from Litmus explains that poorly designed emails with broken links or excessive images can trigger spam filters. Cold email senders often prioritize quantity over quality in email design, leading to deliverability issues.
Email marketer from Reddit shares that many cold email senders purchase outdated or inaccurate email lists, leading to high bounce rates and spam complaints. This negatively impacts sender reputation and deliverability.
Email marketer from Stack Overflow explains that senders using shared IP addresses can suffer deliverability issues if other users on the same IP engage in spammy practices. A shared IP with a poor reputation can affect everyone using it.
Email marketer from Neil Patel's Blog explains that cold email senders often struggle because they lack a genuine relationship with recipients. This makes it hard to establish trust and demonstrates a disregard for permission-based marketing principles, leading to low engagement and deliverability problems.
Email marketer from HubSpot shares that consistently sending unsolicited emails can lead to spam complaints and blacklisting. They recommend focusing on building an engaged subscriber list to improve deliverability.
What the experts say5Expert opinions
Expert from Email Geeks shares that cold email senders often believe that being told to stop sending emails would shut down their whole business. He also states that he just wants no part of it.
Expert from Spam Resource explains that lists used by cold emailers will lead to deliverability problems because of purchased data, scraped data and harvested email addresses. All of these will generate a high number of complaints which results in deliverability issues.
Expert from Email Geeks explains cold email senders often want to send spam and are offended when told their mail is unwanted. They often seek a cheap fix, believing DMARC alone will solve their inbox deliverability issues.
Expert from Email Geeks shares that she burned out on trying to fix senders using cold email, especially when they argued that she could fix their problems despite her poor track record with such senders. She highlights that those who use cold email are often intractable.
Expert from Word to the Wise explains that cold email senders often resist advice because they are attached to the idea that their business model depends on sending unsolicited emails, making it difficult to convince them to adopt more ethical and effective strategies.
What the documentation says5Technical articles
Documentation from Microsoft explains that a poor sender reputation due to sending unsolicited emails can result in messages being filtered as spam. They advise senders to implement best practices like list segmentation and permission-based marketing to maintain a good reputation.
Documentation from RFC explains using authentication such as SPF, DKIM, and DMARC to help verify the sender's identity and improve email delivery rates by preventing spoofing and phishing.
Documentation from ReturnPath by Validity explains that sender reputation is crucial for deliverability, and it's affected by factors like spam complaints, bounce rates, and engagement metrics. Cold email practices often damage sender reputation, leading to filtering and blocking.
Documentation from Google Postmaster Tools explains that sending unwanted emails can negatively affect your sender reputation and lead to deliverability issues with Gmail users. They recommend adhering to their sender guidelines, which includes obtaining explicit consent before sending emails.
Documentation from Spamhaus shares that if senders are listed on their blocklists for sending unsolicited emails, their deliverability will be severely impacted. Removal from these lists can be difficult and time-consuming.