Why are BIMI logos not displaying in Gmail inbox for bulk emails on desktop?
Summary
What email marketers say13Marketer opinions
Email marketer from Stack Overflow suggests that Gmail's server-side processing affects BIMI logo display. Bulk emails might be treated differently, causing the logo not to render in the inbox on desktop.
Email marketer from Reddit notes that Gmail's rendering logic might prioritize certain factors over BIMI for bulk emails on desktop, preventing the logo from displaying in the inbox.
Email marketer from Conversion Rate Optimization Forum suggests that user-specific Gmail settings can affect BIMI logo display. If users have certain privacy or image preferences configured, logos might be suppressed.
Email marketer from Litmus Community shares that Gmail's desktop version doesn't consistently display BIMI logos in the inbox, especially for bulk emails. This is due to Gmail's implementation and how it prioritizes features.
Email marketer from Marketing Land Forum suggests that Gmail's spam filtering might prevent BIMI logos from displaying for bulk emails, particularly on desktop, to reduce potential abuse.
Email marketer from Email Marketing Forum notes that BIMI logos often render differently on desktop versus mobile Gmail. Desktop versions might have stricter filtering that prevents logos from showing for bulk sends.
Marketer from Email Geeks explains that Medium is displaying a logo using a Google profile pic and logos are displayed when you open the email, along with a blue tick if BIMI is implemented.
Marketer from Email Geeks shares that updating the Gmail app on your phone will allow you to see the logos, but on desktop, you wouldn't be able to see them. As of now, it's not working on Desktop, but updated Gmail apps are displaying the logos.
Marketer from Email Geeks shares that Gmail currently doesn't display BIMI logos in the list view, despite what mxtoolbox mock-ups may show.
Email marketer from EmailGeeks Slack Community notes that the display of BIMI logos is client-dependent. Gmail's algorithms and settings influence whether the logo appears for bulk emails on desktop.
Email marketer from Email Marketing Tips Blog emphasizes that a strong sender reputation is crucial for BIMI to work correctly. Gmail may suppress logos for senders with low reputation scores, especially for bulk emails on desktop.
Email marketer from Brand Security Blog notes that browser extensions can interfere with how Gmail renders emails, potentially blocking BIMI logos. This is more common on desktop versions where extensions are prevalent.
Marketer from Email Geeks explains that how (and even if) a BIMI logo will be displayed is entirely up to the mail client.
What the experts say2Expert opinions
Expert from Word to the Wise explains that BIMI adoption faces challenges, including varying support among email clients and the complexities of VMC (Verified Mark Certificate) acquisition, which can impact logo display in Gmail for bulk emails on desktop.
Expert from Word to the Wise shares that Gmail's specific implementation of BIMI, including its handling of bulk emails and desktop rendering, affects logo display. Factors like authentication strength and sender reputation play a role.
What the documentation says6Technical articles
Documentation from Google's Sender Guidelines highlights that bulk senders must adhere to strict authentication and reputation requirements. Failure to meet these standards could impact BIMI logo display in Gmail.
Documentation from DKIM.org highlights that proper DKIM signing is critical for BIMI authentication. Gmail may not display logos if emails fail DKIM checks, especially for bulk sends to protect users from phishing.
Documentation from RFC Editor explains that the decision to display a BIMI logo rests entirely with the receiving email client and its policies. Gmail may have specific criteria that bulk emails don't meet on desktop.
Documentation from Google Workspace Admin Help explains that Gmail's image display settings and security protocols can affect whether images, including BIMI logos, are shown in the inbox. Bulk emails may be subject to stricter filtering.
Documentation from VMC Provider FAQ explains that a valid VMC (Verified Mark Certificate) is essential for BIMI. If the VMC isn't properly configured, the logo won't display, especially in stricter environments like Gmail desktop for bulk emails.
Documentation from BIMI Group Official Website states that the display of BIMI logos depends on the email client's implementation. Gmail's specific rendering policies can impact whether logos appear in the inbox for bulk emails on desktop.