Why am I receiving more spam emails in my Gmail inbox?

Summary

The increased influx of spam emails in Gmail inboxes is a multifaceted issue stemming from the evolving tactics of spammers, including sophisticated phishing campaigns, botnet activity, and exploiting data breaches. These spammers are employing advanced techniques like snowshoe spamming and compromising email accounts to bypass filters. While Gmail's filters remain effective, they aren't foolproof, and legitimate emails can sometimes be misclassified. Factors like poor sender reputation, email authentication failures, and the use of purchased email lists laden with spam traps exacerbate the problem. Furthermore, understanding email headers and RFC specifications is crucial, as spam often disregards these standards. Finally, the experts highlight that these email addresses were part of data breaches and the spammer got the email and other information from that and the email address was likely in the BCC field.

Key findings

  • Evolving Tactics: Spammers are continuously developing advanced techniques to bypass filters, including sophisticated phishing campaigns.
  • Data Breaches: Data breaches expose email addresses, leading to increased targeted spam, these also end up in the BCC field.
  • Filter Limitations: Gmail's filters, while effective, cannot block all spam, and legitimate emails can sometimes be misclassified.
  • Reputation Matters: Poor sender reputation, email authentication failures, and low IP reputation contribute to spam classification.
  • List Hygiene: Using purchased email lists often leads to spam traps and increased spam volume.
  • Non-Compliance: Spam emails frequently disregard RFC specifications for proper email formatting and delivery.
  • Botnet Activity: Increased spam is linked to botnet activity and compromised email accounts.

Key considerations

  • Check for Breaches: Check 'HaveIBeenPwned' to see if your email address has been compromised in a data breach.
  • Report Spam: Mark spam emails to help Gmail filters learn and improve accuracy.
  • Monitor Reputation: Regularly check and maintain a good sender reputation, email authentication, and IP reputation.
  • List Management: Practice good email list hygiene and avoid purchasing email lists.
  • Email Authentication: Ensure email authentication (SPF, DKIM, DMARC) is correctly configured.
  • Monitor Blocklists: Monitor blocklists to identify potential issues with email deliverability.
  • Authentication Checks: Regularly check authentication configurations to ensure they are up-to-date and correct.

What email marketers say
7Marketer opinions

The increase in spam emails reaching Gmail inboxes can be attributed to several factors. Spammers are continually evolving their tactics to bypass filters, including sophisticated phishing attacks and exploiting data breaches. Email volume overall is increasing, making it harder for filters to accurately identify spam. Sometimes legitimate emails are misclassified as spam due to changes in user engagement and filtering algorithms. Poor sender reputation, email authentication failures, spam traps, and the use of purchased email lists can also contribute. Checking 'HaveIBeenPwned' for data breaches and monitoring sender reputation are advisable.

Key opinions

  • Evolving Tactics: Spammers are continually developing new and advanced techniques to bypass spam filters.
  • Data Breaches: Data breaches expose email addresses, leading to increased targeted spam.
  • High Email Volume: The ever increasing email volume makes it harder for filters to work accurately.
  • Misclassification: Legitimate emails can be incorrectly classified as spam due to algorithm updates or user engagement factors.
  • Sender Reputation: Poor sender reputation, IP reputation, and authentication failures can lead to increased spam classification.
  • Purchased Lists: Using purchased email lists often leads to spam traps and increased spam volume.

Key considerations

  • Data Breach Check: Check 'HaveIBeenPwned' to see if your email address has been compromised in a data breach.
  • Filter Improvement: Mark spam emails to help Gmail filters learn and improve accuracy.
  • Sender Reputation: Monitor your sender reputation, email authentication, and IP reputation to ensure they are not low.
  • Authentication Setup: Ensure email authentication (SPF, DKIM, DMARC) is correctly configured.
Marketer view

Email marketer from Reddit shares their experience, noting a recent surge in spam despite having strong filters. Suggests that a recent data leak might be the cause, and recommends checking HaveIBeenPwned to see if your email has been compromised.

December 2023 - Reddit
Marketer view

Email marketer from Neil Patel's Blog responds that several factors contribute to the rise in spam, including increased phishing attacks, data breaches exposing email addresses, and spammers becoming more sophisticated in bypassing filters.

June 2021 - Neil Patel's Blog
Marketer view

Email marketer from SuperUser mentions that a large email list purchased a while ago could be the cause as these are often full of spam traps and invalid email addresses. They also share to check your email's authentication, such as SPF, DKIM and DMARC records.

December 2024 - SuperUser
Marketer view

Marketer from Email Geeks explains that what is put into the TO or CC field of an email is irrelevant for email delivery. The actual from is “Return-path” and the actual to as “X-Apparently-To” in the raw header.

November 2023 - Email Geeks
Marketer view

Email marketer from Mailjet explains that spammers constantly evolve their tactics to bypass filters. Additionally, increased email volume overall can make it harder for filters to accurately identify and block spam.

April 2024 - Mailjet
Marketer view

Email marketer from Email on Acid shares that your email may have gone to spam due to email authentication failures or because the IP address being used has a low reputation due to spamming. It shares that it is important to check your sender score and IP reputation to ensure they are not low.

June 2021 - Email on Acid
Marketer view

Email marketer from Litmus explains that the increase in spam might be because legitimate emails are inadvertently being classified as spam. Due to changes in user engagement and filtering algorithms, even well-intentioned emails may land in the spam folder. Also shares that it is important to monitor your sender reputation.

April 2022 - Litmus

What the experts say
3Expert opinions

The increasing volume of spam in Gmail inboxes is due to several factors, including botnet activity, sophisticated phishing campaigns, and spammers using advanced techniques like snowshoe spamming and compromised email accounts. These messages often target emails that were part of data breaches or harvested from websites. Finding your email address in the 'Delivered-To:' header suggests you were likely in the BCC field. Recommendations include monitoring blocklists, checking authentication configurations, ensuring proper authentication setup, and checking for abuse of email lists.

Key opinions

  • Botnet Activity: Increased spam is linked to botnet activity.
  • Phishing Campaigns: Sophisticated phishing campaigns contribute to spam volume.
  • Advanced Spam Techniques: Spammers use techniques like snowshoe spamming and compromised accounts.
  • Data Breach Targets: Spam targets emails from data breaches or harvested from websites.
  • BCC Indicator: 'Delivered-To:' header suggests you were likely in the BCC field.

Key considerations

  • Monitor Blocklists: Keep an eye on blocklists to identify potential issues.
  • Authentication Checks: Regularly check authentication configurations to ensure they are up-to-date and correct.
  • Authentication Setup: Ensure you have proper authentication set up, such as SPF, DKIM, and DMARC records.
  • Email List Abuse: Check if your email lists are being abused or compromised.
Expert view

Expert from Email Geeks shares that if you read the headers you'll find your name in the "Delivered-To:" header, you were likely in the bcc of the email. The spam messages being received are likely to old emails that were part of a data breach, have been guessed or harvested off a website.

July 2021 - Email Geeks
Expert view

Expert from Spam Resource shares that spammers are using advanced techniques such as snowshoe spamming and compromised email accounts to bypass filters and deliver more spam to inboxes. It shares that it's important to have authentication setup correctly and check if any email lists are being abused.

September 2024 - Spam Resource
Expert view

Expert from Word to the Wise explains that the increase in spam could be attributed to botnet activity and increasingly sophisticated phishing campaigns. She recommends monitoring blocklists and checking authentication configurations.

December 2022 - Word to the Wise

What the documentation says
5Technical articles

The increase in spam emails reaching Gmail inboxes is a result of spammers continually evolving their tactics, utilizing botnets, compromised servers, and sophisticated phishing and malware campaigns to bypass security measures. Spam emails often do not adhere to RFC specifications for proper email formatting. While Gmail's filters are effective, some spam still gets through, and user feedback helps improve these filters. Security technologies are constantly adapting to combat new spam trends.

Key findings

  • Filter Limitations: Gmail filters, while effective, cannot block all spam.
  • Evolving Tactics: Spammers constantly develop new methods to bypass security measures.
  • Spam Sources: Spam originates from botnets, compromised servers, and other malicious sources.
  • Phishing and Malware: Increased spam is linked to sophisticated phishing and malware campaigns.
  • RFC Non-Compliance: Spam emails often do not follow RFC specifications for proper email formatting.

Key considerations

  • Mark as Spam: Mark spam emails to help Gmail filters learn and improve accuracy.
  • Track Spam Sources: Understand and monitor known spam sources and blacklists.
  • Update Security: Keep informed about the latest email security landscape and trends.
  • Compliance: Ensure email practices adhere to RFC specifications to improve deliverability of wanted emails.
Technical article

Documentation from Cisco Talos provides an overview of the current email security landscape and discusses new trends in spam techniques. It shares details on advanced spam campaigns and how security technologies are adapting to protect against them.

March 2024 - Cisco Talos
Technical article

Documentation from Spamhaus shares that spam originates from botnets, compromised servers, and spammers who continually seek new methods to bypass security measures. They detail how they track and block known spam sources.

June 2021 - Spamhaus
Technical article

Documentation from Google Support explains that while Gmail filters are highly effective, some spam may still get through. They recommend marking these emails as spam to help improve the filters over time. Also, details how filters learn from user actions.

November 2023 - Google Support
Technical article

Documentation from Microsoft explains that the increase in spam is due to increased sophistication of phishing and malware campaigns. It shares that spammers use advanced techniques to evade detection. Includes information on how their systems are updated to combat these threats.

January 2025 - Microsoft
Technical article

Documentation from RFC Editor shares information regarding RFC specifications such as RFC 5321 and RFC 5322 explain how email should correctly be formatted to ensure deliverability of emails. It shares how spam emails rarely follow RFC specifications.

August 2024 - RFC Editor