Why am I receiving more spam emails in my Gmail inbox?
Summary
What email marketers say7Marketer opinions
Email marketer from Reddit shares their experience, noting a recent surge in spam despite having strong filters. Suggests that a recent data leak might be the cause, and recommends checking HaveIBeenPwned to see if your email has been compromised.
Email marketer from Neil Patel's Blog responds that several factors contribute to the rise in spam, including increased phishing attacks, data breaches exposing email addresses, and spammers becoming more sophisticated in bypassing filters.
Email marketer from SuperUser mentions that a large email list purchased a while ago could be the cause as these are often full of spam traps and invalid email addresses. They also share to check your email's authentication, such as SPF, DKIM and DMARC records.
Marketer from Email Geeks explains that what is put into the TO or CC field of an email is irrelevant for email delivery. The actual from is “Return-path” and the actual to as “X-Apparently-To” in the raw header.
Email marketer from Mailjet explains that spammers constantly evolve their tactics to bypass filters. Additionally, increased email volume overall can make it harder for filters to accurately identify and block spam.
Email marketer from Email on Acid shares that your email may have gone to spam due to email authentication failures or because the IP address being used has a low reputation due to spamming. It shares that it is important to check your sender score and IP reputation to ensure they are not low.
Email marketer from Litmus explains that the increase in spam might be because legitimate emails are inadvertently being classified as spam. Due to changes in user engagement and filtering algorithms, even well-intentioned emails may land in the spam folder. Also shares that it is important to monitor your sender reputation.
What the experts say3Expert opinions
Expert from Email Geeks shares that if you read the headers you'll find your name in the "Delivered-To:" header, you were likely in the bcc of the email. The spam messages being received are likely to old emails that were part of a data breach, have been guessed or harvested off a website.
Expert from Spam Resource shares that spammers are using advanced techniques such as snowshoe spamming and compromised email accounts to bypass filters and deliver more spam to inboxes. It shares that it's important to have authentication setup correctly and check if any email lists are being abused.
Expert from Word to the Wise explains that the increase in spam could be attributed to botnet activity and increasingly sophisticated phishing campaigns. She recommends monitoring blocklists and checking authentication configurations.
What the documentation says5Technical articles
Documentation from Cisco Talos provides an overview of the current email security landscape and discusses new trends in spam techniques. It shares details on advanced spam campaigns and how security technologies are adapting to protect against them.
Documentation from Spamhaus shares that spam originates from botnets, compromised servers, and spammers who continually seek new methods to bypass security measures. They detail how they track and block known spam sources.
Documentation from Google Support explains that while Gmail filters are highly effective, some spam may still get through. They recommend marking these emails as spam to help improve the filters over time. Also, details how filters learn from user actions.
Documentation from Microsoft explains that the increase in spam is due to increased sophistication of phishing and malware campaigns. It shares that spammers use advanced techniques to evade detection. Includes information on how their systems are updated to combat these threats.
Documentation from RFC Editor shares information regarding RFC specifications such as RFC 5321 and RFC 5322 explain how email should correctly be formatted to ensure deliverability of emails. It shares how spam emails rarely follow RFC specifications.