Why am I not receiving feedback loop messages in Yahoo Sender Hub?
Summary
What email marketers say12Marketer opinions
Email marketer from ActiveCampaign suggests checking bounce rates and list hygiene. High bounce rates can negatively affect sender reputation, preventing the reception of feedback loop messages.
Email marketer from SendGrid states that unverified or improperly verified domains can prevent the reception of feedback loop messages in Yahoo Sender Hub. Confirm that the domain verification process has been accurately completed.
Email marketer from Mailjet indicates that an incorrectly configured feedback loop (FBL) setup is a common reason for not receiving FBL messages. Reviewing the setup process and ensuring that each step is correctly followed is vital.
Email marketer from StackOverflow suggests checking if the correct DKIM selector is configured within the Yahoo Sender Hub. If the selector is incorrect, FBL messages might not be routed properly.
Email marketer from Reddit raises the possibility of deduplication issues if the sending domain is already enrolled in an older Yahoo FBL program. The new sender hub might prioritize the old setup, preventing messages to the new setup.
Email marketer from EmailGeeks Forum shares that issues may arise from a switchover between old and new FBL setups, where the new setup might not immediately start sending reports. Manual intervention may be required.
Email marketer from Neil Patel's Blog points out that a low IP reputation can prevent the generation of feedback loop messages. Yahoo might filter out feedback loops for senders with poor reputations to prevent abuse.
Expert from Email Geeks explains that the new Yahoo Sender Hub database prioritizes deduplication over the old system when sending feedback loop reports. If a domain is enrolled in both, reports should go to the new system.
Expert from Email Geeks advises contacting the dedicated Yahoo Sender Hub support with specific details about the issue.
Email marketer from Postmark explains that consistently monitoring sending reputation is crucial. A sudden drop in reputation can impact feedback loop message delivery from Yahoo Sender Hub.
Email marketer from Litmus shares that general deliverability issues can cause delays or prevent receipt of feedback loop data. Ensure that the sender is following email best practices and is properly authenticating email.
Email marketer from Email on Acid points out the critical role of email authentication (SPF, DKIM, DMARC). Incorrect or incomplete authentication can drastically reduce deliverability and subsequently prevent receipt of feedback loops.
What the experts say4Expert opinions
Expert from Email Geeks suggests potential reasons why feedback loops (FBLs) might not be working in the Yahoo Sender Hub, including no complaints, a delay in FBL activation, or insufficient reputation.
Expert from Spamresource explains that if you've recently transitioned to a new IP or domain, it might take some time for Yahoo's systems to recognize the new setup and begin sending FBL reports. New setups often have a 'probationary' period.
Expert from Word to the Wise explains that Yahoo may have a certain spam complaint threshold that you need to exceed before they start sending FBL reports. Ensure a reasonable volume and complaint rate before expecting reports.
Expert from Email Geeks suggests that Yahoo might not be duplicating FBLs during the switchover to the new Sender Hub, indicating a possible manual process.
What the documentation says4Technical articles
Documentation from Yahoo Help explains that incomplete enrollment in the Yahoo Sender Hub feedback loop program may prevent the reception of feedback loop messages. Ensure all steps, including domain verification and enrollment, are fully completed.
Documentation from Validity (formerly Return Path) mentions that feedback loop reports are only generated when a certain complaint volume threshold is met. If the complaint rate is too low, no FBL messages will be sent.
Documentation from RFC explains that proper implementation of the Abuse Reporting Format (ARF) is essential. Non-compliance can cause issues and failure in receiving FBLs from various providers like Yahoo.
Documentation from Google Postmaster Tools states that there might be a delay in receiving feedback loop reports after initial setup. It advises waiting a few days to a week to see if the reports start appearing.