Who are the ideal clients and how to handle B2B deliverability?
Summary
What email marketers say11Marketer opinions
Email marketer from LinkedIn shares that attracting ideal B2B clients involves showcasing expertise through content marketing, networking at industry events, and building relationships with key decision-makers.
Email marketer from Neil Patel Blog suggests defining your ideal client based on factors like revenue potential, alignment with your values, and ease of working with them. This helps you focus your marketing efforts on the most promising leads.
Email marketer from Reddit responds that B2B deliverability is often challenged by strict corporate firewalls and spam filters. Building sender reputation with consistent sending volume and authenticated email is crucial.
Email marketer from TechTarget explains that create customer profiles, or identify client personas, to understand the company, its employees, the roles they play, and what each persona would be looking for in a purchase. The more information an organization has about its customers, the better it can target.
Email marketer from MarketingProfs explains that ideal clients are those who understand the value of marketing and are willing to invest in it. They should also be open to collaboration and provide feedback.
Email marketer from Quora shares that segmenting your B2B email list based on industry, company size, and job title allows you to send more relevant and targeted emails, improving engagement and deliverability.
Marketer from Email Geeks shares that owners/founders make great clients because they communicate the importance of deliverability. Marketing managers can also be good clients as they are often knowledgeable and easy to work with. CEOs often participate actively early on, with marketing managers then taking over the client side.
Email marketer from Entrepreneur.com highlights that an ideal client is coachable and willing to implement your recommendations. This leads to better results and a stronger client-consultant relationship.
Email marketer from Email Marketing Forum responds that warming up your IP address gradually is key for B2B deliverability. Start with low volumes and increase over time, monitoring your reputation and engagement.
Marketer from Email Geeks suggests researching B2B deliverability and reputation building on blogs like Word to the Wise and Spam Resource.
Email marketer from Forbes shares that providing valuable content that solves your ideal clients' problems is key to engagement. This positions you as a trusted advisor and builds stronger relationships.
What the experts say2Expert opinions
Expert from Word to the Wise explains that managing sender reputation is critical for B2B deliverability. Monitor your IPs and domains, ensure proper authentication, and respect unsubscribe requests.
Expert from Word to the Wise explains that B2B deliverability requires careful list hygiene, permission practices, and monitoring of feedback loops. Prioritize sender authentication and content relevance.
What the documentation says4Technical articles
Documentation from Google explains that setting up SPF, DKIM, and DMARC is essential for authenticating your domain and improving deliverability to corporate email servers. This helps prevent email spoofing and phishing.
Documentation from Microsoft shares that to improve deliverability to Outlook and Office 365, monitor your sender reputation using the Microsoft SNDS program and follow their guidelines for bulk email senders. Implement feedback loops to address complaints.
Documentation from AWS shares that maintaining a good sender reputation is crucial for email deliverability. Monitor bounce rates, complaint rates, and engagement metrics. Address any issues promptly to avoid being blacklisted.
Documentation from RFC explains that DMARC (Domain-based Message Authentication, Reporting & Conformance) allows senders to indicate that their emails are protected by SPF and DKIM, and tells receivers what to do if neither of those authentication methods passes.