Who are the best deliverability experts and tools for auditing email performance?
Summary
What email marketers say12Marketer opinions
Marketer from Email Geeks recommends Mickey Chandler as a great deliverability expert and provides a link to book time with him.
Email marketer from Gmass states that using segmentation to split your email list based on engagement metrics can improve deliverability.
Email marketer from Litmus explains that optimizing email design for mobile devices and using responsive templates can improve engagement and positively impact deliverability.
Email marketer from Mailjet emphasizes the importance of tracking key metrics like bounce rate, complaint rate, and engagement to monitor email deliverability effectively.
Email marketer from Reddit user u/EmailExpert123 shares that warming up new IPs gradually by sending small volumes of emails initially is crucial for establishing a good sending reputation.
Email marketer from Sendinblue highlights the necessity of implementing email authentication protocols such as SPF, DKIM, and DMARC to verify sender identity and improve deliverability.
Marketer from Email Geeks suggests using a third-party tool for ongoing monitoring of deliverability, in addition to consulting with a deliverability expert.
Email marketer from Stack Overflow shares that ensuring the IP addresses used for sending email have a good reputation helps with getting emails delivered.
Email marketer from Neil Patel shares that consistently cleaning your email list by removing inactive subscribers improves deliverability.
Email marketer from Return Path (now Validity) shares that actively monitoring feedback loops and promptly addressing any complaints received is essential for maintaining a good sender reputation.
Marketer from Email Geeks recommends reaching out to your ESPs deliverability team as a first step, as they have access to more details than most third-party individuals.
Email marketer from EmailToolTester shares that using email testing tools to check deliverability before sending campaigns helps identify and fix potential issues.
What the experts say2Expert opinions
Expert from Spam Resource emphasizes the importance of regular list hygiene, including removing inactive subscribers and handling bounces properly, for improving deliverability.
Expert from Word to the Wise recommends using segmentation to improve content relevancy as well as ensuring you are providing good content that people want to engage with, which helps improve email deliverability and overall sender reputation.
What the documentation says5Technical articles
Documentation from RFC explains that SPF (Sender Policy Framework) is an email authentication method designed to detect forging sender addresses during the delivery of email.
Documentation from DMARC.org shares that DMARC (Domain-based Message Authentication, Reporting & Conformance) is an email authentication protocol that builds on SPF and DKIM to add reporting and policy.
Documentation from Gmail Help states that keeping your spam rate reported in Postmaster Tools below 0.10% and avoid ever reaching a rate of 0.30% or higher, especially over a sustained period. If you send a large volume of email, regularly monitor the Google Postmaster Tools.
Documentation from Microsoft explains that DKIM (DomainKeys Identified Mail) provides an email authentication mechanism by which email is signed with a digital signature, allowing verifying the email's origin and content.
Documentation from SparkPost describes that progressively increasing sending volume is a means of gradually building a reputation with mailbox providers. Sending a very small amount of mail initially, then increasing over time, informs mailbox providers that the mail stream is legitimate.