Which companies are considered to have amazing deliverability practices?
Summary
What email marketers say12Marketer opinions
Email marketer from Litmus highlights brands like Netflix and Spotify, emphasizing their personalized email experiences and relevance to subscribers as key to maintaining high deliverability.
Email marketer from Campaign Monitor discusses brands that excel in creating visually appealing and mobile-optimized emails, resulting in increased engagement and improved deliverability metrics.
Email marketer from HubSpot points to companies that consistently segment their email lists and tailor content based on user behavior, leading to better engagement and deliverability. They suggest looking at companies with high sender scores.
Email marketer from SendGrid highlights that successful brands prioritize list hygiene, regularly removing inactive subscribers to maintain a high sender reputation and deliverability.
Marketer from Email Geeks shares an example of a high-end furniture chain that achieved $100 ROI per email due to successful delivery.
Email marketer from Mailchimp showcases several small to medium-sized businesses that have dramatically improved their deliverability by implementing best practices like permission-based marketing and consistent email frequency.
Email marketer from Email Marketing Forum shares that companies in the travel industry, such as Booking.com and Airbnb, are often cited for their transactional emails and personalized offers, contributing to good deliverability.
Email marketer from Omnisend cites several e-commerce companies known for their sophisticated email marketing strategies, including personalized product recommendations and behavior-triggered campaigns, leading to high deliverability and conversions.
Marketer from Email Geeks mentions Serphora for their effective emails and Home Depot and Toyota for their ability to reach subscribers due to strong domain reputation and well-run CRM programs, respectively.
Email marketer from Quora mentions several news organizations (e.g., The New York Times, BBC) that maintain strong email deliverability by sending valuable content to engaged subscribers.
Marketer from Email Geeks highlights a flash sales division of a national retailer that achieved high delivery rates within a short time frame due to strict list control and adherence to best practices.
Email marketer from Reddit suggests that companies like Amazon and Etsy, known for their personalized and relevant product recommendations, often achieve high deliverability due to positive engagement metrics.
What the experts say4Expert opinions
Expert from Email Geeks focuses on internal business processes and respecting users, advising to focus on customer needs rather than blindly following others.
Expert from Word to the Wise emphasizes the importance of responsible email marketing practices, highlighting companies that prioritize customer consent and data privacy as examples of those with strong deliverability.
Expert from Word to the Wise emphasizes that building a good sender reputation and maintaining consumer trust are crucial. Companies known for transparent communication and respecting subscriber preferences are likely to have excellent deliverability.
Expert from Spamresource explains that senders that are always focused on staying compliant, and focusing on permission based marketing tend to have higher deliverability.
What the documentation says5Technical articles
Documentation from M3AAWG (Messaging, Malware and Mobile Anti-Abuse Working Group) outlines best practices for email senders, focusing on authentication, list management, and feedback loops to ensure high deliverability rates.
Documentation from RFC Editor details the importance of adhering to established email authentication standards like SPF (RFC 7208), DKIM (RFC 6376), and DMARC (RFC 7489) to improve deliverability and reduce spoofing.
Documentation from Microsoft outlines that senders who maintain low complaint rates and actively manage their sender reputation are more likely to achieve high deliverability to Outlook.com inboxes.
Documentation from Google Postmaster Tools mentions that organizations adhering to their sender guidelines and authentication protocols (SPF, DKIM, DMARC) generally experience improved deliverability to Gmail users.
Documentation from SparkPost emphasizes the importance of actively monitoring sender reputation metrics through tools like Google Postmaster Tools and Sender Score to identify and address potential deliverability issues.