Which certification authorities are recommended for BIMI VMC authentication?
Summary
What email marketers say10Marketer opinions
Email marketer from Email Geeks mentions they resell VMCs without requiring Red Sift and offer white-glove service at the same price as Entrust.
Email marketer from Valimail.com responds by stating that to implement BIMI, a VMC from a recognized provider like DigiCert or Entrust is required, alongside proper DNS records for authentication. Valimail provides services related to email authentication that support BIMI.
Email marketer from Email Geeks suggests Digicert over Entrust due to communication issues but recommends using a reseller like Al Iverson if the markup is reasonable.
Email marketer from Namecheap explains that BIMI requires a VMC from a trusted Certificate Authority to display your logo securely. They list DigiCert as a provider. They also offer services to help setup BIMI.
Email marketer from Email Geeks shares that their company resells Entrust VMCs.
Email marketer from Entrust.com shares that BIMI with a VMC helps organizations display their trademarked logo in email inboxes, improving brand visibility and providing a more secure and trustworthy email experience for recipients. Entrust is a certificate authority that issues VMCs.
Email marketer from Mailhardener explains that to setup BIMI you need a VMC which can be purchased from certificate authorities such as Digicert or Entrust. A VMC allows you to display a logo alongside your authenticated emails, boosting brand recognition and trust.
Email marketer from EasyDMARC explains that BIMI helps display the brand logo, but to achieve this, a VMC (Verified Mark Certificate) from a certified authority like DigiCert or Entrust is necessary.
Email marketer from DigiCert.com explains that a Verified Mark Certificate (VMC) is required to display your logo next to your emails in supporting inboxes, which enhances brand recognition and trust. DigiCert is a recognized provider of these certificates.
Email marketer from Red Sift mentions that you need a VMC (Verified Mark Certificate) from an approved Certification Authority (CA) like DigiCert or Entrust to be fully compliant with BIMI standards. They offer services to help with the BIMI setup, including VMC procurement.
What the experts say3Expert opinions
Expert from Word to the Wise explains that BIMI requires a VMC from a supported certificate authority like DigiCert or Entrust. It's a mechanism to display a brand's logo next to authenticated emails, helping improve trust and brand recognition.
Expert from Email Geeks clarifies that Valimail is aimed at larger enterprises regarding BIMI, but is happy to answer questions.
Expert from Email Geeks shares that Digicert and Entrust are certification authorities for BIMI VMC. Valimail resells Digicert VMC and CMC.
What the documentation says3Technical articles
Documentation from BIMI Group explains that to use BIMI, you need a VMC from an approved certification authority to validate ownership of your logo. The documentation outlines specific technical requirements for the VMC and associated logo.
Documentation from GlobalSign explains the steps to implement BIMI, highlighting the necessity of a VMC obtained from a recognized Certificate Authority to authenticate brand logos. They offer SSL certificates but redirect to DigiCert for VMCs.
Documentation from Sectigo.com explains that a VMC is checked to validate the trademark and authenticity of the logo displayed in BIMI-enabled email clients. It emphasizes that only authorized certification authorities can issue VMCs.