Where to find DMARC project leads?

Summary

Finding DMARC project leads involves a multifaceted approach combining technical expertise, strategic partnerships, educational outreach, and targeted marketing. Key strategies include identifying companies already using SPF/DKIM, targeting those with deliverability issues or large customer bases (like e-commerce), offering free reporting and consultations, and creating valuable educational content. Partnering with marketing agencies and participating in industry events are also crucial for expanding reach. Providing actionable insights from DMARC reports, auditing existing configurations, and understanding the DNS infrastructure are all essential technical considerations for success.

Key findings

  • Technical Foundation: Companies already using SPF and DKIM, but not DMARC, are prime targets.
  • Deliverability Problems: Organizations with poor email deliverability actively seek solutions, making them ideal clients.
  • Actionable Insights: Demonstrating the ability to provide actionable insights from DMARC reports is crucial.
  • Education and Content: Creating valuable content and educating businesses builds trust and attracts leads.
  • Strategic Alliances: Partnering with marketing agencies and networking at industry events expands your reach.
  • DMARC Standards: Understanding DMARC standards and best practices is vital for effective implementation.

Key considerations

  • Infrastructure Understanding: Assess a client's existing email infrastructure before DMARC implementation.
  • DNS Configuration: Properly configuring DMARC records in DNS is a critical technical step.
  • Iterative Approach: DMARC deployment is an ongoing process that requires continuous monitoring and adjustments.
  • Partnership Selection: Choose marketing agencies that lack in-house DMARC expertise to maximize collaboration.
  • Content Relevance: Focus content creation on the specific needs and pain points of the target audience.

What email marketers say
12Marketer opinions

Finding DMARC project leads involves various strategies, including identifying companies already using SPF/DKIM, networking with IT professionals, targeting companies with poor deliverability, educating businesses on DMARC importance, focusing on large customer bases and e-commerce businesses, creating valuable content, partnering with marketing agencies, and participating in industry events. Offering free consultations and providing actionable insights from DMARC reports are also effective approaches.

Key opinions

  • Existing Authentication: Target companies that have implemented SPF and DKIM but not DMARC, as they are already aware of email authentication importance.
  • Deliverability Issues: Focus on companies experiencing poor email deliverability rates and authentication problems.
  • Technical Expertise: Those with technical skills can set up free reporting for potential clients, which can lead to paid projects when they require further assistance.
  • Education is Key: Educating businesses and providing valuable content can attract DMARC project leads.
  • Networking: Networking with IT professionals, marketing agencies, and participating in industry events can uncover project opportunities.
  • Free Consultations: Offering free DMARC consultations and valuable guidance can establish expertise and build trust.

Key considerations

  • Actionable Insights: Focus on presenting and acting on DMARC report insights to demonstrate expertise.
  • Partnerships: Partnering with marketing agencies can provide access to a broader client base.
  • Content Creation: Creating valuable content helps establish expertise and attract potential clients.
  • Event Participation: Participating in industry events can showcase DMARC knowledge and expertise.
  • Client Size: Large companies and e-commerce businesses are prime candidates due to their higher risk of spoofing and phishing attacks.
Marketer view

Marketer from Email Geeks explains that he’s ceo at a “dmarc company.” They've started giving away a free, hosted version of the dmarc reporting platform that they open sourced several years ago. A lot of people start out as self serve then want help with specific issues or a full implementation.

July 2021 - Email Geeks
Marketer view

Email marketer from Email Consultant Blog explains that educating businesses about the importance of DMARC can lead to project opportunities. Many businesses are unaware of the security risks associated with email spoofing and phishing, and they need help understanding how DMARC can protect them. By providing educational content and webinars, you can attract businesses who are looking for DMARC expertise.

November 2023 - Email Consultant Blog
Marketer view

Email marketer from Cybersecurity Forum suggests participating in cybersecurity conferences and events to promote DMARC services. These events provide a great opportunity to network with potential clients and showcase your DMARC expertise. Prepare a compelling presentation that highlights the benefits of DMARC and demonstrates your knowledge of email security.

July 2024 - Cybersecurity Forum
Marketer view

Marketer from Email Geeks shares a few data points for any other curious folks wondering about willingness to pay. A common scenario is that a highly technical (dev/ops/networking dept.) person sets up free reporting. Then they don’t have time to chase down every email vendor and company stakeholder to dmarc-align the vendor so they’re happy to pay them/you to do it for them!

May 2024 - Email Geeks
Marketer view

Email marketer from LinkedIn shares that networking with other IT professionals and offering free DMARC consultations can be a great way to generate leads. By providing valuable insights and guidance, you can build trust and establish yourself as a DMARC expert, which can lead to paid DMARC projects.

October 2024 - LinkedIn
Marketer view

Marketer from Email Geeks shares that any dmarc (or other deliverability-related) consultants might want a bunch of project leads? Prospects will share their dmarc reporting dashboard so consultants will have a clear picture of their mail flow before bidding on a project or accepting an offer.

August 2021 - Email Geeks
Marketer view

Email marketer from Email Deliverability Blog shares that partnering with email marketing agencies can be a great way to generate DMARC leads. These agencies work with a variety of businesses that need help with email deliverability and security, and they can refer potential DMARC clients to you. Building relationships with these agencies can expand your reach and generate a steady stream of leads.

November 2024 - Email Deliverability Blog
Marketer view

Email marketer from Digital Marketing Blog states creating valuable content such as blog posts, white papers, and webinars can attract DMARC project leads. By providing helpful information and insights, you can establish yourself as a DMARC expert and attract businesses that are looking for DMARC solutions. Focus on creating content that addresses the specific needs and pain points of your target audience.

January 2024 - Digital Marketing Blog
Marketer view

Email marketer from Reddit explains that a good starting point is to look for companies that are already implementing SPF and DKIM but haven't yet implemented DMARC. These companies are likely aware of the importance of email authentication and are already taking steps to improve their email security posture, making them good candidates for DMARC implementation.

April 2022 - Reddit
Marketer view

Email marketer from Email Provider Forum suggests targeting companies with poor email deliverability rates. These companies are likely experiencing email authentication issues and are actively seeking solutions to improve their email deliverability. Offering DMARC implementation services can help these companies overcome their challenges and improve their email marketing performance.

September 2022 - Email Provider Forum
Marketer view

Email marketer from Online Marketing Forum suggests reaching out to e-commerce businesses. E-commerce businesses rely heavily on email marketing to communicate with their customers, and they need to protect their brand reputation and customer data from email spoofing and phishing attacks. Offering DMARC implementation services can help these businesses improve their email security and build customer trust.

October 2024 - Online Marketing Forum
Marketer view

Email marketer from MarketingProfs explains that companies with a large customer base are prime candidates for DMARC implementation. These companies are more likely to be targeted by email spoofing and phishing attacks, and they need to protect their brand reputation and customer data. By offering DMARC solutions, you can help these companies mitigate their security risks and build customer trust.

June 2021 - MarketingProfs

What the experts say
3Expert opinions

Finding DMARC project leads can be achieved by focusing on providing actionable insights to clients, forging partnerships with marketing agencies, and auditing, monitoring, and remediating DMARC issues for existing clients. A key aspect is the ability to not only aggregate and present DMARC report data but also help clients understand and improve their email authentication setup. By offering DMARC services through marketing agencies, a wider network of potential clients can be accessed. Addressing existing DMARC issues can result in longer-term projects.

Key opinions

  • Actionable Insights: Providing actionable insights from DMARC reports is crucial to uncover project opportunities.
  • Strategic Partnerships: Forging partnerships with marketing agencies can expand your reach to potential DMARC clients.
  • Auditing: Auditing, monitoring and fixing existing DMARC issues can lead to longer projects.

Key considerations

  • Vendor Ability: Consider choosing a DMARC vendor that can provide actionable insights.
  • Agency Expertise: Marketing agencies often lack in-house DMARC expertise, making them prime partners.
  • Problem Remediation: Focusing on remediating DMARC issues can lead to longer term contracts.
Expert view

Expert from Spam Resource explains a key factor to consider when choosing a DMARC vendor is their ability to provide actionable insights from DMARC reports. A good vendor should not only aggregate and present the data but also help you understand what it means and how to improve your email authentication setup. This active engagement can uncover potential DMARC project opportunities within your client base.

March 2021 - Spam Resource
Expert view

Expert from Spam Resource suggests forging partnerships with marketing agencies. Many businesses outsource their marketing efforts to agencies, and those agencies may not have in-house DMARC expertise. By offering your DMARC services through marketing agencies, you can tap into a wider network of potential clients.

May 2021 - Spam Resource
Expert view

Expert from Word to the Wise explains that one can audit, monitor and remediate DMARC issues with clients which can often lead to longer term projects and contracts.

January 2024 - Word to the Wise

What the documentation says
4Technical articles

DMARC implementation involves identifying legitimate email sources, properly authenticating them with SPF and DKIM, and publishing a DMARC record in the DNS settings. It's an ongoing process requiring iterative review and adjustments, starting with a monitoring policy. Assessing email infrastructure and analyzing DMARC reports are crucial for identifying authentication failures and refining DMARC configuration. DMARC is scalable and allows organizations to express domain-level policies for message handling, improving visibility of email delivery practices.

Key findings

  • Authentication Foundation: Proper SPF and DKIM authentication are prerequisites for DMARC implementation.
  • DNS Record: DMARC policy is published as a DMARC record in the domain's DNS settings.
  • Ongoing Process: DMARC deployment requires continuous monitoring, review, and adjustments.
  • Reporting is Crucial: DMARC reporting is essential for identifying authentication failures and refining configurations.

Key considerations

  • Identify Legitimate Sources: Thoroughly identify and authenticate all legitimate email sources before implementing DMARC.
  • Initial Monitoring: Start with a monitoring policy to avoid email flow disruptions during initial DMARC deployment.
  • Infrastructure Assessment: Assess your organization's email infrastructure to identify potential issues before implementing DMARC.
  • Iterative Refinement: Plan for iterative review and adjustments to DMARC configuration based on DMARC report analysis.
Technical article

Documentation from DMARC.org explains that DMARC implementation starts with identifying all legitimate email sources and ensuring they are properly authenticated with SPF and DKIM. After that DMARC policies can be implemented, starting with a monitoring policy to avoid email flow problems. DMARC deployment is an ongoing process that can require iterative review and adjustments.

February 2025 - DMARC.org
Technical article

Documentation from Microsoft 365 documentation advises that before implementing DMARC, thoroughly assess your organization's email infrastructure and identify all email sending sources. Also, DMARC reporting is crucial. Analyze DMARC reports to identify authentication failures and potential security risks. Use this data to refine your DMARC configuration and improve your email security posture.

August 2024 - Microsoft 365 documentation
Technical article

Documentation from RFC 7489 details the standards of DMARC. It is defined as a scalable mechanism by which a mail-originating organization can express domain-level policies for message handling, allowing a recipient organization to verify that incoming mail from a specific domain is authorized by that domain's owners. It provides authentication reporting, thus increasing the visibility of mail delivery practices between sending and receiving organizations. DMARC policy is published in the Domain Name System (DNS) as a set of text (TXT) records that specify the policy of the domain, instructions for recipients if the mail fails authentication, and reporting parameters.

June 2021 - RFC Editor
Technical article

Documentation from Google Workspace Admin Guide details that setting up DMARC involves publishing a DMARC record in your domain's DNS settings. This record specifies the DMARC policy to be applied to your domain's emails and provides instructions to receiving mail servers on how to handle messages that fail DMARC authentication checks. This helps prevent email spoofing and phishing attacks.

July 2022 - Google Workspace Admin Guide