Where to find DMARC project leads?
Summary
What email marketers say12Marketer opinions
Marketer from Email Geeks explains that he’s ceo at a “dmarc company.” They've started giving away a free, hosted version of the dmarc reporting platform that they open sourced several years ago. A lot of people start out as self serve then want help with specific issues or a full implementation.
Email marketer from Email Consultant Blog explains that educating businesses about the importance of DMARC can lead to project opportunities. Many businesses are unaware of the security risks associated with email spoofing and phishing, and they need help understanding how DMARC can protect them. By providing educational content and webinars, you can attract businesses who are looking for DMARC expertise.
Email marketer from Cybersecurity Forum suggests participating in cybersecurity conferences and events to promote DMARC services. These events provide a great opportunity to network with potential clients and showcase your DMARC expertise. Prepare a compelling presentation that highlights the benefits of DMARC and demonstrates your knowledge of email security.
Marketer from Email Geeks shares a few data points for any other curious folks wondering about willingness to pay. A common scenario is that a highly technical (dev/ops/networking dept.) person sets up free reporting. Then they don’t have time to chase down every email vendor and company stakeholder to dmarc-align the vendor so they’re happy to pay them/you to do it for them!
Email marketer from LinkedIn shares that networking with other IT professionals and offering free DMARC consultations can be a great way to generate leads. By providing valuable insights and guidance, you can build trust and establish yourself as a DMARC expert, which can lead to paid DMARC projects.
Marketer from Email Geeks shares that any dmarc (or other deliverability-related) consultants might want a bunch of project leads? Prospects will share their dmarc reporting dashboard so consultants will have a clear picture of their mail flow before bidding on a project or accepting an offer.
Email marketer from Email Deliverability Blog shares that partnering with email marketing agencies can be a great way to generate DMARC leads. These agencies work with a variety of businesses that need help with email deliverability and security, and they can refer potential DMARC clients to you. Building relationships with these agencies can expand your reach and generate a steady stream of leads.
Email marketer from Digital Marketing Blog states creating valuable content such as blog posts, white papers, and webinars can attract DMARC project leads. By providing helpful information and insights, you can establish yourself as a DMARC expert and attract businesses that are looking for DMARC solutions. Focus on creating content that addresses the specific needs and pain points of your target audience.
Email marketer from Reddit explains that a good starting point is to look for companies that are already implementing SPF and DKIM but haven't yet implemented DMARC. These companies are likely aware of the importance of email authentication and are already taking steps to improve their email security posture, making them good candidates for DMARC implementation.
Email marketer from Email Provider Forum suggests targeting companies with poor email deliverability rates. These companies are likely experiencing email authentication issues and are actively seeking solutions to improve their email deliverability. Offering DMARC implementation services can help these companies overcome their challenges and improve their email marketing performance.
Email marketer from Online Marketing Forum suggests reaching out to e-commerce businesses. E-commerce businesses rely heavily on email marketing to communicate with their customers, and they need to protect their brand reputation and customer data from email spoofing and phishing attacks. Offering DMARC implementation services can help these businesses improve their email security and build customer trust.
Email marketer from MarketingProfs explains that companies with a large customer base are prime candidates for DMARC implementation. These companies are more likely to be targeted by email spoofing and phishing attacks, and they need to protect their brand reputation and customer data. By offering DMARC solutions, you can help these companies mitigate their security risks and build customer trust.
What the experts say3Expert opinions
Expert from Spam Resource explains a key factor to consider when choosing a DMARC vendor is their ability to provide actionable insights from DMARC reports. A good vendor should not only aggregate and present the data but also help you understand what it means and how to improve your email authentication setup. This active engagement can uncover potential DMARC project opportunities within your client base.
Expert from Spam Resource suggests forging partnerships with marketing agencies. Many businesses outsource their marketing efforts to agencies, and those agencies may not have in-house DMARC expertise. By offering your DMARC services through marketing agencies, you can tap into a wider network of potential clients.
Expert from Word to the Wise explains that one can audit, monitor and remediate DMARC issues with clients which can often lead to longer term projects and contracts.
What the documentation says4Technical articles
Documentation from DMARC.org explains that DMARC implementation starts with identifying all legitimate email sources and ensuring they are properly authenticated with SPF and DKIM. After that DMARC policies can be implemented, starting with a monitoring policy to avoid email flow problems. DMARC deployment is an ongoing process that can require iterative review and adjustments.
Documentation from Microsoft 365 documentation advises that before implementing DMARC, thoroughly assess your organization's email infrastructure and identify all email sending sources. Also, DMARC reporting is crucial. Analyze DMARC reports to identify authentication failures and potential security risks. Use this data to refine your DMARC configuration and improve your email security posture.
Documentation from RFC 7489 details the standards of DMARC. It is defined as a scalable mechanism by which a mail-originating organization can express domain-level policies for message handling, allowing a recipient organization to verify that incoming mail from a specific domain is authorized by that domain's owners. It provides authentication reporting, thus increasing the visibility of mail delivery practices between sending and receiving organizations. DMARC policy is published in the Domain Name System (DNS) as a set of text (TXT) records that specify the policy of the domain, instructions for recipients if the mail fails authentication, and reporting parameters.
Documentation from Google Workspace Admin Guide details that setting up DMARC involves publishing a DMARC record in your domain's DNS settings. This record specifies the DMARC policy to be applied to your domain's emails and provides instructions to receiving mail servers on how to handle messages that fail DMARC authentication checks. This helps prevent email spoofing and phishing attacks.