Where can I find resources about using purchased email lists?
Summary
What email marketers say10Marketer opinions
Email marketer from Neil Patel shares ways to grow your email list organically, including offering lead magnets, creating valuable content, and using social media to drive sign-ups. These methods ensure you're reaching engaged and interested subscribers.
Email marketer from HubSpot suggests building your email list organically through opt-in forms, lead magnets, and valuable content. This ensures you're reaching people who are genuinely interested in your brand and increases engagement rates.
Email marketer from Reddit user EmailMarketingGuru shares their experience of using purchased lists, resulting in high bounce rates and spam complaints, and recommends focusing on building an organic list.
Email marketer from ActiveCampaign shares that purchasing email lists can severely damage your sender reputation, leading to deliverability issues and lower engagement rates. They recommend focusing on building a permission-based list.
Email marketer from Email Geeks likes the provided answer which gives multiple references, which increases social proof, and authoritative sources about why you shouldn't buy a list.
Email marketer from Mailchimp explains that purchased lists often contain outdated or inaccurate information, leading to low engagement rates and deliverability issues. They also highlight that sending emails to people who haven't opted in violates anti-spam laws and can damage your sender reputation.
Email marketer from Sendinblue shares that buying email lists can lead to high bounce rates, spam complaints, and damage to your sender reputation. ISPs closely monitor sender behavior, and using purchased lists can trigger spam filters.
Email marketer from Email Geeks shares an archived version of the 'can I use a purchased email list' webpage: <https://web.archive.org/web/20211127153154/http://caniuseapurchasedemaillist.com/>
Email marketer from Constant Contact emphasizes the importance of permission-based email marketing, highlighting that sending emails to recipients who have opted in leads to higher engagement rates and better deliverability.
Email marketer from Email Marketing Forum user123 recounts the low conversion rates they experienced with purchased lists, highlighting the lack of targeting and relevance as major factors.
What the experts say4Expert opinions
Expert from Spamresource.com explains that under the CAN-SPAM act it is illegal to harvest email addresses or use automated means to register for multiple email accounts for the purpose of sending unsolicited commercial email.
Expert from Email Geeks shares a similar resource to the original Mailchimp page about purchased email lists: <https://www.shouldiuseapurchasedemaillist.com>
Expert from Wordtothewise.com explains that any 'guarantee' provided by a list vendor can be viewed with suspicion, as they are often meaningless given the lack of control the vendor has over recipient behavior, spam traps, and list quality over time.
Expert from Wordtothewise.com shares the best practices around email marketing which include only sending to people who have granted permission to receive emails from you.
What the documentation says5Technical articles
Documentation from Google Postmaster Tools explains that you can monitor your sender reputation and identify any deliverability issues. Using purchased lists can negatively impact your reputation and lead to emails being marked as spam.
Documentation from Microsoft SNDS helps you monitor the health of your IP address. Sending to purchased lists often increases spam complaints, damaging your reputation with Microsoft and impacting your ability to deliver emails.
Documentation from Spamhaus explains that sending unsolicited emails to purchased lists can result in your IP address being blacklisted. This prevents your emails from reaching legitimate recipients and harms your overall email marketing efforts.
Documentation from GDPR explains that using purchased lists can violate GDPR regulations if the recipients haven't given explicit consent to receive emails from your organization. Non-compliance can lead to hefty fines.
Documentation from FTC explains that the CAN-SPAM Act requires senders to have permission to send commercial emails. Using purchased lists often violates this law, as recipients haven't given their consent. The FTC can fine businesses that violate CAN-SPAM.