When should I use a dedicated IP for multiple brands?

Email marketer from Reddit user u/EmailExpert shares that when using a dedicated IP for multiple brands, it's crucial to properly warm up the IP address. This involves gradually increasing sending volume over time to establish a positive sending reputation with ISPs. They also recommend segmenting brands by IP if possible.

Email marketer from StackExchange explains that a dedicated IP will improve email deliverability and sender reputation when you send high volumes of emails. This means you have greater control over what’s being sent from it, so that you don’t negatively affect your domain.

Email marketer from Email Marketing Forum answers that high volume senders (over 50,000 emails per month) should consider a dedicated IP address. This is because they offer greater control over sender reputation and deliverability.

Email marketer from Mailjet explains that using a dedicated IP provides more control over sender reputation, leading to improved deliverability. It's beneficial for senders with a high volume of emails and allows for greater flexibility in managing email practices.

Marketer from Email Geeks explains you need to warm up the IP and establish a reputation for each of the brand's subdomains. Recommends a dedicated IP for 14 brands as you control who you are sharing the IP with.

Email marketer from Email on Acid responds that a dedicated IP is cost-effective when sending a high volume of emails, as it provides more control over deliverability and reduces the risk of being affected by the sending practices of other users on a shared IP. This means it reduces the risk of hitting spam filters or other sending limits.

Email marketer from Litmus explains that it’s best to get a dedicated IP when sending high volumes of emails. If you want to manage your own reputation, a dedicated IP gives you control over this. They go on to add that they are beneficial when you want to control email reputation separate from other senders.

Email marketer from Gmass indicates that dedicated IPs are for senders who require full control over their sending reputation. This is also beneficial for companies that want to adhere to specific compliance requirements. They recommend using it if sending 5,000 emails a day.

Expert from Email Geeks suggests that at 200k/month, a dedicated IP is likely the best path unless there are unusual circumstances.

Expert from Spam Resource, Steve Linford, explains that when considering a dedicated IP, it is crucial to understand the responsibilities involved in maintaining its reputation. Before switching to a dedicated IP, ensure that you have the technical expertise and resources to manage the IP's reputation effectively, including monitoring blacklists and handling abuse complaints. If you don't have the resources it is worth using a shared IP address.

Expert from Word to the Wise, Laura Atkins, shares that you want your own IP space if you want to send more mail and not be affected by other mailers in your organization, or if you can't control practices and content of other mailers. This usually happens in companies with different divisions or marketing departments. You can have your own space and still have your mail managed by one vendor.

Expert from Email Geeks shares that if the price is the same, a dedicated IP is preferable as it allows you to isolate and address deliverability issues related to your mail. Suggests using one IP for all brands and DKIM signing each domain. Notes dedicated IPs can be 40k a day.

Documentation from SendGrid indicates that dedicated IPs are suitable for senders who consistently send a large volume of emails (typically over 50,000 emails per month). It also notes dedicated IPs are beneficial when requiring greater control over the sender reputation.

Documentation from SparkPost emphasizes that using a dedicated IP requires careful monitoring and maintenance of sender reputation. It explains that senders are responsible for ensuring their email practices comply with best practices to avoid being blacklisted.

Documentation from Google explains that a dedicated IP is preferred if you send a high volume of emails (5,000 emails a day). Sending consistent emails helps build a positive reputation over time. They also say to make sure emails are authenticated using SPF and DKIM.