When does using a dedicated IP address solve sending issues?
Summary
What email marketers say8Marketer opinions
Email marketer from MailerLite explains that a dedicated IP address grants complete control over your sending reputation and enables faster email delivery if your sending practices are in good standing.
Email marketer from Gmass explains that using a dedicated IP solves the issue of being affected by other senders' bad practices only if you send enough volume to maintain a good reputation. Low volume senders might not see a significant benefit.
Email marketer from StackOverflow mentions that dedicated IPs require a warm-up period to establish a positive sending reputation with ISPs and that improper warm-up can lead to deliverability problems.
Email marketer from Litmus shares that dedicated IP address usage can help address deliverability issues if they are stemming from the negative sending behaviour of other senders on a shared IP, it will not solve issues related to poor email list hygiene or bad content.
Email marketer from SMTP2GO explains that a dedicated IP allows you to manage your sender reputation independently from other senders, which can improve deliverability if you maintain good sending practices.
Email marketer from Reddit explains that a dedicated IP is beneficial when you want to control your sender reputation, especially if you have a consistent sending volume and follow email best practices.
Email marketer from Sendinblue shares that a dedicated IP is useful for senders who send high volumes of email (typically over 50,000 emails per month) and want more control over their sender reputation.
Email marketer from Mailjet explains that a dedicated IP allows senders to build their own reputation with mailbox providers, giving them more control over deliverability, and is beneficial for senders sending a high volume of emails.
What the experts say6Expert opinions
Expert from Email Geeks explains there is no faster way to make it clear THEY have to make changes than to put them on a dedicated IP.
Expert from Email Geeks shares that dedicated IPs make it clear that delivery problems are the sender's responsibility.
Expert from Word to the Wise shares that using a dedicated IP is beneficial when you have enough volume to establish and maintain a good sending reputation; otherwise, it might not significantly improve deliverability and could even hurt it.
Expert from Email Geeks shares Google can track 5000 a day and give reputation for that.
Expert from Spam Resource explains that a dedicated IP provides senders with control over their sending reputation, allowing them to manage it independently and potentially improve deliverability by adhering to best practices.
Expert from Email Geeks explains you don't need as much volume for reputation as you did 15 years ago, particularly at Gmail, who does domain reputation even when the IPs are shared.
What the documentation says3Technical articles
Documentation from AWS explains that using a dedicated IP address helps when needing to manage your own sender reputation. It is also helpful if you want to implement custom authentication protocols such as DKIM or SPF.
Documentation from SparkPost explains that a dedicated IP solves sending issues when you need a clean reputation or are migrating from a shared IP, but requires a proper IP warming strategy to avoid deliverability issues.
Documentation from Google explains that dedicated IP solves sending issues relating to shared IP reputation - but it also means you're entirely responsible for your own sending reputation.