What tools and methods can I use to level up deliverability monitoring?
Summary
What email marketers say8Marketer opinions
Email marketer from Stack Overflow explains that monitoring bounce rates helps identify issues with email list quality and server configuration that can impact deliverability.
Email marketer from Mailjet explains that using dedicated IPs can improve deliverability by building a positive reputation with ISPs.
Marketer from Email Geeks shares to not forget about Validity and their Everest platform. The size of their sensor and data network makes them a prime candidate for people looking to monitor inbox placement as accurately as possible.
Email marketer from Sendinblue explains the importance of implementing sender authentication methods like SPF, DKIM, and DMARC to verify the sender's identity and improve deliverability.
Email marketer from Gmass explains that tailoring each email to the individual recipient is crucial for increasing engagement and improving email deliverability.
Email marketer from Campaign Monitor explains that regularly cleaning your email list by removing inactive or invalid email addresses helps maintain a good sender reputation and improves deliverability.
Email marketer from Reddit shares that gradually increasing sending volume with a new IP address (warming the IP) is crucial to establishing a good sender reputation with ISPs.
Email marketer from EmailToolTester explains that Seed list testing can help you ensure your campaigns are reaching the inbox, not the spam folder.
What the experts say3Expert opinions
Expert from Spam Resource explains that using blocklist monitoring tools helps to proactively identify if your sending IP or domain has been listed, allowing you to take corrective action.
Expert from Word to the Wise explains that setting up feedback loops with ISPs is crucial to identify and address complaints from recipients that may impact deliverability.
Expert from Email Geeks explains not to overlook your own reporting. Your own baseline trending (bounces, opens, clicks, opt-outs - by domain for your largest audience domains) should be a key part of your program.
What the documentation says5Technical articles
Documentation from DKIM explains that DKIM is a DomainKeys Identified Mail. It's goal is to reduce spam. It is an email authentication system designed to detect email spoofing by providing a mechanism to allow mail receivers to determine that incoming email from a domain was authorized by the domain's administrator.
Documentation from Google Postmaster Tools Help explains how to use Google Postmaster Tools to monitor your domain's reputation, spam rate, and other deliverability metrics to identify and fix issues.
Documentation from RFC explains that The Sender Policy Framework (SPF) is an email-authentication technique used to prevent spammers from sending messages on behalf of your domain.
Documentation from Microsoft explains that they provide a Sender Reputation service that filters out spam or otherwise unwanted e-mail from the Internet. They use a multi-layered system that may or may not flag your emails.
Documentation from DMARC explains that DMARC is a Domain-based Message Authentication, Reporting & Conformance. It is an email authentication protocol. It is designed to give email domain owners the ability to protect their domain from unauthorized use, commonly known as email spoofing.