What steps should I take to resolve deliverability issues after rebranding with a new domain and ESP?

Email marketer from Litmus explains that monitor your engagement metrics closely, like open rates, click-through rates, and unsubscribes. Decreasing engagement is an indicator of deliverability issues.

Email marketer from SendGrid shares that cleaning your email list is important. Remove inactive subscribers and those who haven't engaged with your emails in a while to improve your sender reputation.

Email marketer from Campaign Monitor explains to ask your subscribers to add your 'From' email address to their address book or whitelist. This signals to ISPs that subscribers want to receive your emails.

Email marketer from Reddit shares that focusing on warming up your sending IPs is critical. Gradual ramp up over weeks sending to only the most engaged users will show mailbox providers that your email is wanted.

Email marketer from Email Marketing Forum shares that sending emails at a consistent volume is key for building a positive reputation. Avoid sending large spikes in volume, especially when warming up.

Email marketer from EmailOctopus shares setting up feedback loops (FBLs) with major ISPs will allow you to identify and remove subscribers who mark your emails as spam. This will help improve your sender reputation.

Email marketer from Gmass shares that segment your email list based on engagement. Send different content to different segments to improve relevance and engagement.

Email marketer from Mailjet explains that IP warming is crucial. Start by sending small volumes to your most engaged users, gradually increasing the volume over time. This builds a positive reputation with ISPs.

Email marketer from Email Geeks shares plans to send the next campaign from the old domain (Afterpay) to introduce the new name, then the following campaign from the new domain (Riverty) in smaller batches to slowly warmup.

Email marketer from Neil Patel explains to ensure your content is relevant and engaging to your audience. Irrelevant content can lead to low engagement rates and increased spam complaints.

Expert from Word to the Wise emphasizes the importance of setting up proper sender authentication (SPF, DKIM, DMARC) for your new domain after rebranding. Ensure that these records are correctly configured and validated to improve deliverability and avoid being flagged as spam.

Expert from Email Geeks suggests starting with a domain warmup and introducing the new domain to recipients so they recognize the sender. If recipients don't know who you are or why you're mailing them, then you're starting off on a really bad foot.

Expert from Email Geeks agrees with Laura, it’s most likely a domain warming issue. A month of clean/good sending is likely to smooth things out.

Expert from Spam Resource explains that after a rebrand and migration to a new ESP, gradually ramp up your email volume. Start with your most engaged users and slowly increase the sending volume over time to establish a positive sender reputation with ISPs.

Expert from Email Geeks explains that it is a domain warmup issue. You can’t just start blasting mail out of a brand new setup and expect it to work. Warmup is about introducing yourself slowly and proving to the filters your recipients want mail from you.

Expert from Email Geeks explains that if you’re using a custom return path make sure it’s SPF authenticated. Make sure you’re signing with a custom DKIM key. The domain has a p=quarantine DMARC record and that means you absolutely have to be signing with d=riverty.com or d=*.riverty.com or have a envelope from of *.riverty.com.

Expert from Email Geeks explains that blocklists are likely not the issue if bounce messages do not specifically mention the blocklist. NoSolicitado and Hostkarma are also not widely used.

Expert from Email Geeks says that if the domain is new, it will make delivery more challenging. Also, new mail to new domains will see lower open rates due to a reputation component in the pre-fetching algorithm.

Expert from Word to the Wise shares that closely monitoring engagement metrics like open rates, click-through rates, and bounce rates. It's important to track changes to those metrics after the rebrand. Investigate and address any significant drops in engagement promptly to prevent further deliverability issues.

Documentation from Microsoft explains that setting up DomainKeys Identified Mail (DKIM) to digitally sign outgoing emails, which helps prove to email providers that your organization and email system are who they say they are.

Documentation from SparkPost explains that monitor your sender reputation using tools like Google Postmaster Tools to identify any issues that may be affecting deliverability.

Documentation from RFC explains that using Sender Policy Framework (SPF) records to specify which mail servers are authorized to send email on behalf of your domain.

Documentation from DMARC.org explains that implementing DMARC to instruct email providers how to handle emails that fail authentication checks, such as quarantine or reject. This prevents spoofing and phishing attacks.

Documentation from Google Workspace Admin Help explains that setting up SPF, DKIM, and DMARC records is essential to authenticate your email. This verifies that your emails are legitimate and reduces the chances of being marked as spam.