What spam filters do NetZero and Juno use, and how can I resolve blocking issues?

Summary

To improve email deliverability and resolve blocking issues with NetZero and Juno, several actions are recommended. Understand that they primarily use homegrown spam filters. Communicate directly with their postmaster channels, warm up IPs gradually, monitor IP and domain reputation, and maintain rigorous list hygiene. Implement feedback loops, create engaging content, avoid spam trigger words, thoroughly test emails, and consider using dedicated IPs. Check for blocklisting on Spamhaus and adhere to SMTP standards (RFC 5321). Use DMARC, SPF, and DKIM for email authentication, and engage support staff at smaller ESPs for direct assistance. Utilize resources like the United Online postmaster page.

Key findings

  • Homegrown Filters: NetZero and Juno primarily use their own spam filters.
  • Direct Communication: Direct contact with NetZero/Juno's postmaster is crucial for issue resolution.
  • IP Warming: Gradual IP warming helps establish a positive sending reputation.
  • Reputation Monitoring: Monitoring IP and domain reputation helps identify deliverability issues.
  • List Hygiene: Maintaining clean email lists improves deliverability and sender reputation.
  • Feedback Loops: Feedback loops provide data about spam complaints.
  • Engaging Content: Engaging content reduces spam flagging.
  • Spam Words: Avoiding spam trigger words prevents filtering.
  • Email Testing: Testing ensures correct rendering and avoids spam triggers.
  • Dedicated IPs: Dedicated IPs enhance deliverability for high-volume senders.
  • Spamhaus Blocklists: Checking and removing from Spamhaus improves deliverability.
  • SMTP Standards: Adhering to RFC 5321 ensures proper email formatting.
  • DMARC/SPF/DKIM: Email authentication protocols improve deliverability.
  • Support Engagement: Engaging ESP support staff is beneficial.
  • United Online Resource: The United Online postmaster page provides assistance.

Key considerations

  • Proactive Strategies: Implement these strategies proactively.
  • Ongoing Monitoring: Continuously monitor engagement and reputation.
  • Compliance: Comply with NetZero/Juno policies.
  • Resource Utilization: Use available tools and resources.
  • Consistent Effort: Maintain good email practices consistently.

What email marketers say
10Marketer opinions

To resolve blocking issues with NetZero and Juno, several strategies are recommended. These include direct communication with their postmaster channels, gradual IP warming by sending initially to engaged users, monitoring IP and domain reputation using tools, practicing rigorous list hygiene to remove invalid addresses, setting up feedback loops for spam complaint data, creating engaging content to improve engagement rates, avoiding spam trigger words, testing emails across different email clients, and considering dedicated IPs for large senders. These actions aim to improve sender reputation and ensure emails are not flagged as spam.

Key opinions

  • Direct Contact: Contacting NetZero/Juno's postmaster channels is crucial for resolving specific blocking issues.
  • IP Warming: Gradual IP warming helps establish a positive sending reputation with NetZero/Juno.
  • Reputation Monitoring: Actively monitoring IP and domain reputation helps identify deliverability problems early.
  • List Hygiene: Maintaining a clean email list improves sender reputation and deliverability.
  • Feedback Loops: Feedback loops provide valuable data about why emails are marked as spam.
  • Engaging Content: Creating relevant and engaging content reduces the likelihood of emails being flagged as spam.
  • Spam Words: Avoiding spam trigger words prevents emails from being automatically filtered.
  • Email Testing: Testing emails across different clients ensures correct rendering and avoids triggering spam filters.
  • Dedicated IPs: Using dedicated IPs can improve deliverability for high-volume senders.

Key considerations

  • Proactive Approach: Implement these strategies proactively to prevent blocking issues rather than reacting to them.
  • Engagement Metrics: Closely monitor engagement metrics (opens, clicks, complaints) to assess email performance.
  • ISPs Policies: Stay informed about NetZero/Juno's specific email policies and requirements.
  • Tool Utilization: Utilize available tools (e.g., Google Postmaster Tools, Sender Score) to monitor reputation and identify potential problems.
  • Consistent Effort: Maintaining good email practices is an ongoing effort, not a one-time fix.
Marketer view

Email marketer from Email Deliverability Blog emphasizes the importance of creating engaging and relevant email content that recipients want to receive. High engagement rates (opens, clicks) signal to ISPs like NetZero/Juno that your emails are valuable and less likely to be spam.

June 2021 - Email Deliverability Blog
Marketer view

Email marketer from Gmass recommends using dedicated IPs, which establishes your brand as the sole sender of emails from the source. As a result, sender reputation and deliverability rates are improved. This method is best for businesses that send large email volumes.

October 2023 - Gmass
Marketer view

Email marketer from EmailGeek Forum user SenderBest suggests setting up feedback loops (FBLs) with NetZero/Juno if available. FBLs provide valuable information about which emails are being marked as spam by recipients, allowing senders to identify and address potential issues with their content or targeting.

September 2023 - EmailGeek Forum
Marketer view

Email marketer from Email Vendor Selection recommends contacting NetZero/Juno directly via their postmaster channels or abuse reporting mechanisms, if available, detailing the issue and providing relevant logs or data to expedite the resolution process.

July 2022 - Email Vendor Selection
Marketer view

Email marketer from Quora user EmailExpert stresses the importance of rigorous list hygiene, including removing invalid or inactive email addresses from your sending list. Sending to outdated or invalid addresses can negatively impact sender reputation and increase the likelihood of being blocked by ISPs like NetZero/Juno.

January 2025 - Quora
Marketer view

Email marketer from Mailjet's Blog advises avoiding the use of common spam trigger words and phrases in email subject lines and body copy. These words can trigger spam filters used by NetZero and Juno, even if your emails are otherwise legitimate.

September 2022 - Mailjet
Marketer view

Email marketer from Stack Overflow user EmailPro recommends actively monitoring IP and domain reputation using tools like Google Postmaster Tools and Sender Score. This helps identify any sudden drops in reputation that might lead to blocking issues with ISPs like NetZero/Juno.

March 2021 - Stack Overflow
Marketer view

Marketer from Email Geeks offers to help identify if IP blocking issues with NetZero/Juno are related to Cloudmark, if provided with the IPs in question.

April 2023 - Email Geeks
Marketer view

Email marketer from Litmus suggests thoroughly testing emails across different email clients, including those used by NetZero and Juno, before sending. This ensures that your emails render correctly and don't contain elements that might trigger spam filters.

November 2024 - Litmus
Marketer view

Email marketer from Reddit user MailGuru suggests a gradual IP warming strategy when sending to NetZero/Juno subscribers. This involves starting with a small volume of emails to highly engaged users and gradually increasing the volume as positive engagement metrics (opens, clicks) are observed.

April 2022 - Reddit

What the experts say
4Expert opinions

Addressing blocking issues with NetZero and Juno involves understanding their spam filtering and implementing best practices. NetZero and Juno primarily use homegrown filters. Utilizing Feedback Loops (FBLs) to monitor spam complaints, maintaining meticulous list hygiene by removing inactive addresses, and directly engaging with support staff at smaller ISPs are crucial steps. The United Online postmaster page can be a useful resource.

Key opinions

  • Homegrown Filters: NetZero and Juno mainly rely on their own, internally developed spam filters.
  • Feedback Loops: Setting up Feedback Loops helps identify and rectify issues causing spam complaints.
  • List Hygiene: Regularly cleaning email lists is vital for a positive sender reputation.
  • Support Engagement: Direct interaction with support staff at smaller ESPs can expedite issue resolution.
  • United Online Postmaster Page: The United Online postmaster page may offer assistance with NetZero issues.

Key considerations

  • Proactive Monitoring: Continuously monitor and analyze feedback loop data to proactively address spam complaints.
  • Regular Maintenance: Implement a consistent schedule for list hygiene and sender reputation checks.
  • Personal Communication: When encountering issues, directly contact support at NetZero/Juno for personalized assistance.
  • Resource Utilization: Take advantage of resources like the United Online postmaster page to understand their policies and guidelines.
Expert view

Expert from Email Geeks explains that NetZero and Juno primarily use their own homegrown filters. Additionally, she provides a link to a United Online postmaster page (<http://postmaster.untd.com/blocked.html>) that might be helpful for NetZero as well, suggesting it could potentially resolve blocking issues.

July 2021 - Email Geeks
Expert view

Expert from Word to the Wise answers explains that getting support staff involved in solving blocking problems with smaller ESPs will increase the chances of the problem being solved quickly. This is because you will be speaking to the right people, and more likely to get a response. In addition, smaller ESPs have smaller support teams, meaning that support staff are more likely to be able to solve technical problems.

November 2022 - Word to the Wise
Expert view

Expert from Spam Resource strongly recommends maintaining rigorous list hygiene, including regular removal of inactive or non-existent email addresses. This helps maintain a positive sender reputation and prevents being flagged as a spammer, which can particularly affect delivery to smaller ISPs like NetZero and Juno.

September 2024 - Spam Resource
Expert view

Expert from Spam Resource advises setting up Feedback Loops with any ISP, including NetZero and Juno, that offers them. Feedback loops provide data on user-marked spam, allowing senders to identify and correct practices leading to those complaints.

November 2021 - Spam Resource

What the documentation says
4Technical articles

Resolving blocking issues with NetZero and Juno involves several key documented processes and standards. The United Online Postmaster offers a resource with email policies and a contact form. Spamhaus provides a method for checking and removing IP addresses from their blocklists. Adhering to RFC 5321 (SMTP standards) ensures proper email formatting, and implementing DMARC protects against spoofing, improving deliverability and reducing blocking chances.

Key findings

  • United Online Resource: The United Online Postmaster provides email policies and a contact form for addressing blocking issues.
  • Spamhaus Blocklists: Checking and removing your IP from Spamhaus blocklists is crucial for deliverability.
  • SMTP Standards: Adhering to RFC 5321 (SMTP standards) ensures proper email formatting and transmission.
  • DMARC Implementation: Implementing DMARC protects against spoofing, improving deliverability and reducing blocking.

Key considerations

  • Policy Compliance: Ensure compliance with NetZero and Juno's specific email policies and guidelines.
  • Blocklist Monitoring: Regularly check your IP address against known blocklists like Spamhaus.
  • Technical Compliance: Ensure your email infrastructure and practices adhere to SMTP standards.
  • Authentication Protocols: Implement email authentication protocols like SPF, DKIM, and DMARC to improve deliverability.
Technical article

Documentation from United Online Postmaster provides a resource (<http://postmaster.untd.com/blocked.html>) for senders experiencing blocking issues with NetZero and Juno, detailing their email policies and offering a contact form for resolution.

August 2021 - United Online Postmaster
Technical article

Documentation from DMARC.org details the Domain-based Message Authentication, Reporting & Conformance (DMARC) standard, which helps protect your domain from email spoofing and phishing attacks. Implementing DMARC, along with SPF and DKIM, can improve email deliverability and reduce the chances of being blocked by ISPs like NetZero and Juno.

December 2022 - DMARC.org
Technical article

Documentation from Spamhaus explains the process for checking if an IP address is listed on their blocklists, which can affect deliverability to various ISPs including NetZero and Juno. It also details the steps required for removal, if applicable, ensuring compliance with Spamhaus' policies.

March 2022 - Spamhaus
Technical article

Documentation from RFC Editor describes the standards outlined in RFC 5321, emphasizes adherence to SMTP standards for proper email formatting and transmission. Compliance helps avoid triggering spam filters used by ISPs such as NetZero and Juno.

January 2024 - RFC Editor