What should I do if I see bad reputation foreign IPs associated with my domain in Google Postmaster Tools but no other issues?

Summary

When encountering bad reputation foreign IPs associated with your domain in Google Postmaster Tools but no other immediate deliverability issues, a multifaceted approach is recommended. Initially, assess if it's a temporary situation, such as a snowshoe spam campaign that has ceased. Simultaneously, ensure email authentication (SPF, DKIM, DMARC) is correctly implemented and actively monitored through DMARC reports to identify unauthorized sending sources. Investigate for potential subdomain squatting. Thoroughly review email sending practices, checking for compromised accounts by analyzing sign-in logs and mail server logs. Proactively monitor domain reputation, set up alerts for unusual activity, and verify your infrastructure’s integrity. Employ seed list testing and monitor blocklists to detect and address potential deliverability problems before they escalate. List hygiene is also crucial, as is immediate removal of any unauthorized CNAME records to prevent malicious control.

Key findings

  • Potential Causes: Bad IPs can indicate a temporary spam campaign, unauthenticated email, compromised accounts, or subdomain squatting.
  • Authentication is Key: Ensuring proper SMTP authentication, SPF, DKIM, and DMARC configurations is crucial for preventing unauthorized use.
  • Proactive Monitoring: Continuously monitor domain reputation, DMARC reports, mail server logs, and blocklists for unusual activity.
  • Immediate CNAME Removal: Remove any unauthorized CNAME records from your subdomains ASAP to prevent malicious parties from using them.

Key considerations

  • Balance Monitoring and Action: Decide whether to just monitor the situation or to take immediate action, depending on the effect on legitimate traffic.
  • Infrastructure Security: Inspect the email infrastructure for security vulnerabilities and compromised accounts.
  • List Hygiene: Follow the principles of good list hygiene to ensure that you are sending email to real people who want your email.

What email marketers say
10Marketer opinions

When encountering bad reputation foreign IPs in Google Postmaster Tools without other apparent deliverability issues, experts recommend a multi-faceted approach. This includes thoroughly reviewing email sending practices, authentication methods (SPF, DKIM, DMARC), and list hygiene. Investigating the root cause of sudden reputation changes is crucial, involving checks for compromised accounts, unusual sending patterns, and infrastructure integrity. Continuous monitoring of domain reputation, setting up alerts for deviations, and using tools to verify authentication configurations are also advised. Checking mail server logs, using seed list testing, and monitoring blocklists are further recommended steps to proactively identify and address potential deliverability problems before they escalate.

Key opinions

  • Review Sending Practices: Sender reputation issues should prompt a thorough review of email sending practices, including authentication and list management.
  • Investigate Root Cause: Sudden reputation changes necessitate investigating the underlying cause, such as compromised accounts or unusual sending patterns.
  • Monitor Authentication: Verifying and continuously monitoring SPF, DKIM, and DMARC records is essential for ensuring proper authentication and preventing spam.
  • Proactive Monitoring: Continuous monitoring of domain reputation and setting up alerts are key to identifying and addressing potential issues proactively.
  • Subdomain exploitation: Consider subdomain squatting - and stolen subdomains. Run tools like guard.io to check your subdomains are locked down.

Key considerations

  • Security: Tighten up security on email accounts and check for unauthorized access as a precautionary measure.
  • Mail Server Logs: Checking mail server logs can provide insights into the source of the emails and potential compromise.
  • Seed List Testing: Utilizing seed list testing helps monitor deliverability and identify potential issues before they impact sender reputation.
  • Blocklist Monitoring: Monitoring blocklists is important for identifying and addressing any listings that could negatively impact deliverability.
  • List Hygiene: Maintaining a clean and engaged email list is crucial for sender reputation and deliverability.
Marketer view

Email marketer from Reddit suggests that if you notice bad IPs but no other issues, it might be a good idea to tighten up security on your email accounts and check for any unauthorized access. It’s likely spam, but better safe than sorry.

August 2023 - Reddit
Marketer view

Email marketer from Mailjet explains that sender reputation issues, even from foreign IPs, should prompt a thorough review of your email sending practices. They advise checking for compromised accounts, ensuring proper authentication (SPF, DKIM, DMARC), and verifying your sending lists are clean and permission-based.

December 2021 - Mailjet
Marketer view

Email marketer from GlockApps advises using seed list testing to monitor your email deliverability and identify potential issues with inbox placement. This can help you proactively address deliverability problems before they impact your sender reputation.

March 2025 - GlockApps
Marketer view

Email marketer from Litmus recommends using tools to verify your SPF, DKIM, and DMARC records are correctly configured. These records are crucial to ensure that your email is properly authenticated and less likely to be flagged as spam.

October 2023 - Litmus
Marketer view

Expert from Email Geeks shares a link to their article on subdomain squatters which highlights the switch from DKIM replay attacks to exploiting stolen subdomains. Mentions guard.io provides scale to how big the attacks are.

April 2023 - Email Geeks
Marketer view

Email marketer from Postmark recommends monitoring your domain and IP address for inclusion on email blocklists. Being listed on a blocklist can negatively impact your deliverability, so it's important to address any listings promptly.

August 2023 - Postmark
Marketer view

Email marketer from MessageBird emphasizes the importance of continuous monitoring of your domain's reputation and authentication status. They suggest setting up alerts for unusual activity and proactively investigating any deviations from your established sending patterns.

February 2022 - MessageBird
Marketer view

Email marketer from Validity recommends investigating the root cause of sudden reputation changes, even if other metrics seem normal. They advise checking for unusual sending patterns, confirming the integrity of your email infrastructure, and examining feedback loops for potential complaints.

January 2022 - Validity
Marketer view

Email marketer from Twilio SendGrid explains maintaining a clean and engaged email list is crucial for sender reputation. Remove inactive subscribers and those who have not given explicit consent to receive emails to reduce the risk of spam complaints and improve deliverability.

December 2022 - Twilio SendGrid
Marketer view

Email marketer from Email Marketing Forum suggests checking your mail server logs to see if you can identify the source of the emails being sent from those IPs. This might give you clues about whether it's a compromised account or some other issue.

September 2023 - Email Marketing Forum

What the experts say
5Expert opinions

When encountering bad reputation foreign IPs in Google Postmaster Tools without immediate delivery issues, experts offer several courses of action. One perspective suggests it could be a temporary snowshoe spam campaign that has concluded, requiring no further action. Another indicates the issue might stem from unauthenticated email, which would explain the lack of impact. However, experts also strongly advise investigating your email infrastructure for compromised accounts, vulnerable scripts, or open relays. Additionally, immediate removal of any unauthorized CNAME records in subdomains is crucial, as this can grant malicious senders full DNS control. Monitoring DMARC reports and ensuring correct SPF and DKIM implementation are also recommended to prevent future abuse.

Key opinions

  • Potential Snowshoe Spam: Bad IPs may indicate a concluded snowshoe spam campaign, potentially requiring no further action.
  • Unauthenticated Email: The issue might be due to unauthenticated email, explaining the lack of impact on deliverability.
  • CNAME Vulnerability: A compromised CNAME record in a subdomain can grant malicious senders full DNS control, requiring immediate removal.
  • DMARC, SPF, DKIM: Monitor DMARC reports to find unauth sending and make sure to lock down SPF/DKIM to prevent further abuse.

Key considerations

  • Infrastructure Investigation: Even without immediate delivery problems, investigate your email infrastructure for vulnerabilities and compromised accounts.
  • Proactive Security Measures: Implement and maintain robust email authentication and security measures to prevent future abuse.
Expert view

Expert from Email Geeks indicates that the listed foreign IPs likely belong to a single organization engaging in snowshoe spam and suggests that spammers likely used the domain temporarily and are now finished, advising that no further action is needed.

June 2023 - Email Geeks
Expert view

Expert from Email Geeks recommends immediately removing the CNAME from the affected subdomain, explaining that a CNAME gives malicious senders full DNS control and allows them to send DMARC-passing email.

July 2021 - Email Geeks
Expert view

Expert from Email Geeks suggests that the issue likely involved unauthenticated email, which would explain why it had no significant impact on reputation or delivery.

September 2023 - Email Geeks
Expert view

Expert from Word to the Wise responds that even without immediate delivery problems, the presence of bad IPs warrants an investigation into your email infrastructure. Check for compromised accounts, vulnerable scripts, or open relays that could be exploited to send spam using your domain.

September 2022 - Word to the Wise
Expert view

Expert from SpamResource explains that a sudden appearance of bad reputation IPs in Postmaster Tools without other delivery issues suggests potential spam activity using your domain. They advise carefully monitoring your DMARC reports for unauthorized sending and ensuring SPF and DKIM are correctly implemented to prevent further abuse.

September 2023 - SpamResource

What the documentation says
4Technical articles

When bad reputation foreign IPs are observed in Google Postmaster Tools without other deliverability issues, documentation suggests several actions. Google advises monitoring for a temporary spam campaign and taking no immediate action if legitimate traffic is unaffected. Ensuring proper SMTP authentication is crucial to prevent unauthorized domain use. DMARC.org recommends actively monitoring DMARC reports to identify and address unauthorized sending sources. Microsoft emphasizes reviewing sign-in logs to detect and secure compromised accounts being used for spam.

Key findings

  • Temporary Spam Campaign: Bad IPs may indicate a temporary spam campaign, requiring monitoring but potentially no immediate action if legitimate traffic is unaffected.
  • SMTP Authentication: Proper SMTP authentication is crucial to prevent unauthorized use of the domain for sending emails.
  • DMARC Monitoring: Actively monitoring DMARC reports helps identify and address unauthorized sending sources.
  • Account Compromise: Reviewing sign-in logs helps detect and secure compromised accounts being used for spam.

Key considerations

  • Monitoring vs. Action: Carefully balance monitoring the situation with taking immediate action, based on the impact on legitimate email traffic.
  • Proactive Security Measures: Implementing and regularly reviewing authentication mechanisms is vital for mitigating the impact of malicious actors.
Technical article

Documentation from DMARC.org recommends setting up and actively monitoring DMARC reports to gain insight into who is sending email using your domain, and whether they are properly authorized. This allows you to quickly identify and address unauthorized sending sources, which may include foreign IPs.

June 2022 - DMARC.org
Technical article

Documentation from RFC Editor states that ensuring that you have proper SMTP authentication to prevent unauthorized use of your domain for sending emails. Implementing and regularly reviewing authentication mechanisms helps to mitigate the impact of malicious actors using your domain's identity.

April 2023 - RFC 4954
Technical article

Documentation from Google Support explains that if you observe a sudden influx of bad reputation foreign IPs, it could indicate a temporary spam campaign using your domain. Google advises monitoring the situation but suggests that if your legitimate email traffic remains unaffected, no immediate action is necessary.

March 2025 - Google Support
Technical article

Documentation from Microsoft explains that reviewing sign-in logs to identify any unusual or suspicious login activity can help uncover compromised accounts being used to send spam. Taking steps to secure these accounts is crucial.

February 2024 - Microsoft